We are very flexible in running our small shop, when I go to work, Ye'er opens a store while taking the baby in the store, and when I get off work, in addition to helping Ye'er open a store and take care of the baby, there is also an important task: cooking and cooking. The vegetable market is not far from our storefront, and I always rush to the vegetable market to buy vegetables after work every day, and then go back to the store to cook vegetables, the days are always in such a hurry, but we are very happy, and our wallets are bulging day by day.

Kind to your kindness, people who work hard to get up early and are busy making money, but they don't know that their hard-earned money is always easy to get into the pockets of scheming businessmen, maybe this is society, this is the game between people.

What you buy is never what you sell! I have a classmate who has a big business, opening a store equivalent to the current supermarket type, and his business can be so big in just a few years, I am very curious. Because according to the normal profits, buying and selling goods, in any case, it is impossible to achieve such a wealth accumulation in such a short period of time, a few years ago, he contracted a store and ours is about a dozen square meters, a few years later, his store has developed to hundreds of square meters.

Once I had dinner with a few classmates, he was the star of our wine table that night, and under everyone's compliments, he drank a little fluttering and a little too much. He and I were sitting next to each other, and when I was a little drunk and curious and asked him why his business was so successful, he stretched out his arm and put it on my shoulder, and said to me in a drunken and hazy voice, old classmate, do you know what business is? With your honesty as a teacher, you will never learn! However, for the sake of your wife, who also runs a store, I will only teach you one trick today, and you must promise me that you are not allowed to tell anyone, understand?

I nodded my head and assured him that I wouldn't tell anyone the secret. He lowered his head and whispered to me, "For example, other people's shops sell one kind of bread just like his own store, but he just sells bread as a commodity, so he knocks down other shops."

I hurriedly asked why? Is your bread of good quality and cheap?

He laughed at me and said that you don't know how to do business at all, and you really don't know how to do business! Usually bakeries produce round bread, a wholesale price of three cents, a retail price of five cents a piece, almost all the stores in the market sell it like this. Of course, the wholesale price of these breads is three cents each, and I ask the bakery not to wholesale the bread customized for my store to other stores, so that the wholesale price of the three types of bread is the same, but when it comes to retail, I sell rectangular bread for two cents a piece, a round bread for three cents, and a triangle bread for one dollar.

After listening to his introduction, I was blindfolded, and I said to him, your family will definitely lose money when selling bread like this, and everyone will buy the cheapest bread for two cents a piece, and your family will lose a dime when you sell one, and everyone will buy bread for one yuan like a fool.

He patted me on the shoulder and said to me, come, cheers, today I can only reveal this to you, go back and think about it yourself, if you can't figure it out, don't do business.

I came home drunk, but I couldn't sleep, I was thinking about the problem that my old classmates gave me, in fact, you don't have to think about it at all, you just need to stand in the position of consumers, and you will understand it when you think about it.

First of all, the most common round bread sold in everyone's store, the purchase price is three cents a piece, and the price is three cents a piece, customers will definitely think that the bread sold in your store is cheap, and then they will mistakenly think that other goods sold in your store are cheap, which not only does the role of suppressing other stores, but also plays a good publicity effect without spending a penny, so as to retain more customers to consume here.

The purchase price of rectangular bread is also three cents a piece, but the retail price is two cents a piece, which seems to be a loss, but in fact, it will not lose money at all, because the cheapest bread will not be bought by customers, and customers always think that the cheapest goods must not be good goods. On the other hand, customers are willing to spend more money to buy a triangular bread for one yuan, because customers always mistakenly believe that the most expensive food is the best quality food, and hygiene must be guaranteed.

Finally figured it out. It's no wonder that we have a very popular brand of liquor here, as long as people drink alcohol, almost everyone buys this brand of liquor to drink, and I am no exception. There are several wholesale stores selling alcohol and tobacco on the street, and once I was more curious, so I thought about buying another one, just to compare who sells cheaper, but you can never compare. Because although they are all selling this brand of liquor, the products of each one are different and the brand is the same, but the series name printed under the brand is different, the packaging is different, the font is different, the color is different, and the liquor degree is different。。。。。。 More or less, there are always differences, I roughly counted, there are dozens of them, and each tobacco and alcohol wholesale department will not repeat what they sell, so when I wanted to compare, I found that there was no way to compare.

I know, in fact, the wine they sell is almost the same quality wine, but change the different packaging, different series names, so that consumers can not compare at all, this kind of sales model can allow manufacturers and those tobacco and alcohol wholesale departments to quickly complete the accumulation of wealth.

This business model has long been everywhere now, and more or less deception lures consumers to spend more unjustly money.

A car developed and brought to the market must have at least and there must be several versions, beggar version, standard version, comfort version, luxury version, flagship version, luxury flagship version, collector's version。。。。。。 In fact, they are the same kind of car, because with the creativity of these pit people, sometimes the same car can be made because of the different configurations, the price difference is hundreds of thousands! Those who open a luxury flagship version look down on those who open a beggar's version, but they are the same in themselves!

A pair of shoes, a bag, a pair of jeans。。。。。。 The same brand, the same quality, marked with a collector's edition, the price will immediately soar several times, dozens of times or even hundreds of times, but people are still so willing to buy so much, and even queue up all night to buy, and be proud of it! The owner shows off everywhere, but everyone knows, how can a pair of broken shoes, a broken bag, and a pair of torn jeans be treasured? Don't you think it's dirty? Don't you think it stinks? Don't you think it's unhygienic? What is their value? Unbelief? Do you take them to the pawnshop and give them a try? Or go to the bank and get a mortgage!

。。。。。。

There are too many such examples in life, too many to mention, consumers' immature consumption concepts, consumption psychology have made the wealth of these businessmen reach a rapid and fierce increase that you can never imagine! Your wallet has been emptied, and you're there with a pair of broken shoes, a broken bag, and a pair of torn jeans。。。。。。 The collector's edition and be complacent like SB!

Poor people, who are always sold by others, are still happily counting the money for others, sad! It's even a little shameful。。。。。。