"Mr. Luo, you are really an outstanding entrepreneur, and you stabbed me in the back unexpectedly, this is the friend Sony made?"

At this moment, Luo Sheng was in a conference room, Lu Siming, Bai Lang, and several key personnel of the ACC project plan were present, and now they were all silent, and Luo Sheng was answering Howard's private phone call in public, and there was nothing to avoid.

From the other party's calm and strange tone, Luo Sheng could hear how angry Sir Howard was at this moment.

"Sir, I don't understand what you mean." Luo Sheng sat in a big man's posture, leaning back against the boss's chair and putting his legs on the conference table, and said uncomfortably.

Howard's heart became even more angry when he heard this, but as a man with a British knighthood, he still had to maintain a gentlemanly demeanor, although he had scolded the street in the office before......

"You swore that the Côte d'Azur would never enter the console market, and it seems that you have forgotten all about it, friend!"

When Howard on the other end of the phone responded, the volume of the word "friend" at the end deliberately changed the tone, although the tone was calm, but it could make people feel the anger under the calm.

Luo Sheng smiled harmlessly: "Oh, that's what you're talking about, to tell you the truth, Sir, the Cote d'Azur's recent profits are very tight, and new profit growth points are needed to fill the hole in the acquisition of Cell's chip business, Sony is a hegemon in the field of game consoles, I'm just a little brother, and there are many places that need to learn from Sony." ”

He didn't know that Sir Howard on the other end of the phone had a black face, even though he was white.

"With all due respect, if you don't give up your obsession with entering the console market, Sony will interrupt the supply of cameras for Azure phones and other cooperation." Howard made a direct threat.

What are you kidding, the Côte d'Azur's move is not only to start a direct competition with Sony, but also to slap Sony in the face in front of the whole industry.

"If I were you, I wouldn't do that, because you know it's definitely the Germans who are happy in the end, and we don't plan to launch new smartphones in the last two years, so we have plenty of buffer time to replace Sony's supply chain." Luo Sheng responded to the other party in a gentle tone.

Howard was speechless for a while, feeling both angry and helpless in his heart, Sony did not have the absolute monopoly power of ASML on lithography equipment in the field of camera technology.

Obviously, Howard understood the subtext of the other party, if Sony really cut off the supply, then the Cote d'Azur would definitely go directly to Carl Zeiss in Germany to cooperate.

What's more, the Cote d'Azur is now a very important big customer of Sony, and the loss is also a big blow to Sony itself, so he doesn't believe that Luo Sheng said that the Cote d'Azur profits are tight, and 90% of the profits of the smartphone industry are currently monopolized by Azure series mobile phones.

No profit? No fool would believe that.

Howard knew that the Cote d'Azur cooperated with the Germans, and the cost might be higher, but it was also an additional equal share of the profits, and the general ledger calculated, the profits of Azure mobile phones were still outrageous, and they could not pose a substantial threat to the Cote d'Azur.

When the time comes, the happy Germans, and the Cote d'Azur will not be able to break the bones, Sony has become a complete loser, not to mention the loss of this big customer, and it can't prevent the other party from entering the console market.

Lose-lose, the kind of lose-lose where Sony loses twice.

The phone call ended in a frustration, and Howard hung up the phone with a few threatening words.

Luo Sheng put the phone back in his pocket, looked at Lu Siming, and said with a smile: "I can believe that this British knight may be incompetent and furious in his office at this moment. ”

Bai Lang said: "Boss, let's get married to Sony." ”

Luo Sheng shrugged: "Who cares?" ”

Everyone looked at each other, okay, the boss has such a mentality, what else can I say, the front is just over.

The current Cote d'Azur really doesn't care about Sony's thoughts, whether there is a good life or not, but Sony will lose a lot of money without the Cote d'Azur.

……

During this time, the domestic game industry was not calm, and the news of the Cote d'Azur company's announcement to enter the home console market caused a sensation in the mainland game industry, and a large number of media focused on speculating on one point, that is, the ban on the sale of game consoles will be lifted.

Some console gamers are looking forward to it.

Many people speculate that the ban on the sale of game consoles may be lifted, otherwise it is impossible for Azure Henna to announce its entry into the home game console market, such a voice seems to be very popular in the outside world, and it is also very convincing, because in the traditional thinking of Chinese people, the announcement of one thing means that all the problems behind it have been settled, at least the basic problems will be announced when they are settled.

Many people think that Luo Sheng can handle this matter.

But they didn't know that Luo Sheng had not made any efforts on this issue at all, and if he had actively promoted it, the ban on the sale of game consoles might have been lifted three years earlier.

But it doesn't make sense.

China's gaming market has lost its best decade of development opportunities, coinciding with the explosion of PC games, and this generation of gamers has long been accustomed to PC games and free-to-play games.

PC games are already very rich, no one will buy a genuine 3A masterpiece for a few hundred dollars, and even if there is, they will silently choose to download the cracked version to play.

If Luo Sheng wants to do this, then he must fight piracy, which is absolutely a thankless task, and he will not be able to see himself clearly without the country's active promotion and relying on his own efforts.

This kind of thing takes time to change slowly, and the time scale is calculated in a ten-year cycle, and Luo Sheng can't afford to wait.

That means that the first-generation ACC host will not be able to enter the mainland market.

……

After entering September 20th, many big names in the game industry suddenly jumped out to sing about the upcoming first-generation game consoles on the Cote d'Azur, and the focus of the attack was the Cell chip.

Insiders dug up the Cell chip business sold by Sony in 2008 when the Cote d'Azur bought, which is simply Sony's black history, with a loss of four billion US dollars, the company almost went bankrupt again, and was finally taken over by the Cote d'Azur.

Third-party game developers all over the world are also not optimistic, and when they hear that the console on the Cote d'Azur is likely to be a Cell chip architecture, they all naturally resist it.

……

ACC Project Department.

"It must be Sony who is behind the arrangement of the trolls to hack us." Bai Lang said with great certainty, Lu Siming and the others also nodded very agreeably, the phone call between the heads of the two sides a few days ago made the relationship very unpleasant.

has already formed a bond with Sony, which is the first object of suspicion.

Maybe the first party like Sega, Nintendo, and Microsoft don't want to see one more person come in and share the cake, but the most reluctant party is definitely Sony.

As long as the ACC host is more successful, it will be a slap in the face for Sony, and it will be a blow to Sony, and it will be very regretful for selling the Cell chip business in the first place.

Luo Sheng's mentality couldn't be better, and said with a smile: "Who cares who is in the dark?" It's all a good thing, look at it from another perspective, in fact, this is also a way to monetize, and we don't have to pay for advertising, isn't this fragrant? ”

Everyone couldn't help but be stunned, and they were speechless for a while in the face of the boss's argument.

However, after realizing that the ACC host was supported by the "Ark Compiler", the confidence of the development team members suddenly increased by more than ten times, and the most feared problem was solved.

Noah's Ark has been built in secret, just waiting to be unveiled, and then it will be hosted by developers from all over the world.

And the "Ark Compiler" is not only only applicable to ACC consoles, but also supports other game consoles, such as Sony's PS3 console, which is a bit of a kinship to a certain extent.

It can bring a very intuitive experience to PS3 game console players, such as improving the smoothness of the app, reducing the CPU overhead, and bringing a smoother gaming experience.

Overall, it can bring at least 20% more performance improvement to Sony PS consoles.

This is a big weight for Luo Sheng, if Sony wants to get technical support, the deal is completely fine, but it has to be exchanged for that thing.

It is to exchange the "God of War" series, "Final Fantasy" series, "Uncharted" series and other PS console exclusive masterpieces, so that these works can also land on the ACC console, and are no longer exclusive to Sony PS consoles.

Over time, on September 23, Luo Sheng and more than half of his ACC project development team arrived in Cologne, Germany, on a special plane with him.

There are two days left until the press conference on September 25, and since the beginning of this month, while the press conference is being closely prepared, the publicity has not stopped.

The promotional video of more than 3 minutes announced earlier has accumulated more than 4500+ million views on the BV video network alone, which shows that players are also paying attention, and the discussion on the Reddit forum is also high, and the topic is even more popular as the conference approaches.

It's rare for a brand-new console product to get such a lot of attention when it's launched, all of which is why the Cote d'Azur brand has reached amazing global popularity today, and in the perception of consumers, this is a company that is good at launching black technology products, and it is naturally extremely expected that the Cote d'Azur can also put a big move in the field of game consoles to amaze the world.

……