Chapter 060 [The First Competitor Announces the Fall]
After the meeting, Luo Sheng no longer paid attention to the Yunge Search Project Department.
This project is composed of three core members, Feng Yi, Yu Jun and Li Mingyuan, and can run independently, especially the intern Li Mingyuan.
He entered Bluestar Technology Company as an intern for a month, and he became a regular student, and naturally he would not go back to school to study, and under the strong recommendation of Yu Jun, Li Mingyuan became the first product manager of Yunge Tieba.
At this time, in the Yunge search project department, a product manager has a strong right to speak.
Feng Yi is the general person in charge of Yunge Search, and Yu Jun is the chief architect of Yunge Search, which can be said to be basically an independent product department within Bluestar Technology.
The project consists of a total of 62 people, accounting for about 15% of Bluestar Technology, and the entire company has more than 400 overseas employees, and it is still increasing.
With a scale of 400 employees, in terms of the number of employees, it is definitely among the best in today's Internet industry.
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Entering December, the user growth of Bluestar Technology still maintained a monthly growth of 10 million, which is picturesque, and the total number of user registrations has reached 112 million, of which overseas users have exceeded 10 million for the first time, and the cumulative number of North American users has reached 7.25 million.
The growth of overseas users is quite eye-catching, after all, Luo Sheng gave George Charles, president of Bluestar Technology Americas, a hard target, and the number of users of the international version of BlueSpace in overseas regions will exceed 15 million at the end of this year, of which North America will exceed 10 million.
If the performance is not up to standard, he will be blamed for demotion, salary reduction or even resignation, and the salary increase will be increased and the qualification for allotment from the option pool reservation will be obtained.
The blue space social networking site is basically invincible in China, and Xiao Ma's is becoming more and more bad now, as for other competitors, in Luo Sheng's eyes, there are two or three cats and dogs.
As far as China is concerned, Blue Space has begun to benchmark against QQ, and the two sides have begun to compete, and the core of the competition field is user activity.
The number of users is the foundation, but activity is the foundation of monetization and the key to value.
A user may have both QQ and Blue Space accounts, but his time is 24 hours a day, and the user's time to surf the Internet is fixed and limited. The more time spent on the blue space, the less time spent on QQ, which is ultimately reflected in the activity.
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Pengcheng, Tengxun headquarters, internal high-level meeting.
Brother Xiao Ma has been annoyed recently, the failure of the Renren project has gone to an irreversible path, and the lightning rise of competitors has now obviously affected the activity index of QQ.
In other words, the two sides have not started a face-to-face competition, but they have also begun to compete invisibly.
"The failure of the Renren project made me think about it for a whole month, the creativity can't keep up, and the copy can't win, which is the most embarrassing, the first half is over, the Renren project is over, the second half has no chance, and the Matthew effect of the Internet has been presented in the blue space."
Brother Xiaoma's voice resounded in the conference room, and Zhao Peng was also in the meeting, he was the most embarrassing person.
Everyone at the meeting didn't want to accept it and had to accept this fact, even if there is enough creativity to become popular, it won't help, you will copy, people will copy.
And from Luo Sheng's acquisition of hao123 and the decisive cutting of whiteness, Google's search requests are enough to see that he will make a move when it is time to make a move, which is extremely decisive.
Business competition is just that.
Xu Chenghua heard some flavor from these words, and roughly concluded in his heart that Mr. Ma was probably going to give up the Renren project to stop the loss.
"Just this morning, I suddenly had a feeling of awakening." Brother Xiao Ma looked at everyone, and after a while, he asked himself and added, "Why do you have to fight with Luo Sheng?" Turning the head of the project may be able to break new ground. ”
"Turn the car?" Xu Chenghua also looked at each other, and the managers attending the meeting looked at each other.
"Yes, I now understand why I have been imitating and never surpassing. Because we went in the wrong direction from the beginning, or we gave up our biggest advantage from the beginning, why should we be obsessed with real-name socialization? Why give up your biggest advantage of virtual socialization? Why can't we build a virtual community on the basis of QQ Virtual Social? ”
Everyone looked at him, and after a while, Brother Xiao Ma said: "I decided to reorganize and adjust the resources of the Renren project, and develop new projects on this basis, which is called ...... QQ Zone. ”
As soon as these words came out, everyone attending the meeting couldn't help but be slightly stunned, and many people immediately lifted their spirits.
That's right!
This road is not passable, and there is another way, which is just a turn.
The reason why the Renren project has been losing is because it has a strong base of QQ users before, but this cannot make use of the biggest advantages.
The same is true as long as activity can be maintained and steadily grown.
Xiao Ma continued along the train of thought: "QQ space should be a virtual space with personalization on the network, it should also have the function of a blog, can write logs, upload users' personal pictures to share and other ways to display, exactly the same as blue space, the fundamental difference is that the blue space is real, QQ space is virtual." ”
"I think this is promising, and only QQ can do it, but Blue Space can't do it, because the core is different, and it is not necessary to adapt to the soil and water, which may be the biggest reason for the failure of the competition of everyone's projects."
After this meeting, Teng Xun decided to decisively admit it, you Bluestar Technology is a bull, but I won't play with you anymore.
As a result, Renren Project has become the predecessor of QQ Space.
In addition to determining the development of the [QQ Space] project, Xiao Ma Ge also personally established another key project, that is, the development of the [QQ Group] project.
The so-called [QQ group] project, this is a multi-person chat exchange service product, after the group owner creates a group, you can invite friends or people with common interests and hobbies to chat in a group, you can set up administrators, help the group owner manage the QQ group, you can change the vest, chat in the group, and also provide group space services, in the group space, users can use group BBS, albums, shared files and other ways to communicate.
It can be said that combined with the social attributes of QQ itself, the [QQ Group] project has opened up the [QQ space] at the same time, and everything is going towards the activity of QQ users.
To a large extent, the inspiration of the QQ group is the Tieba product that Bluestar Technology has just launched Yunge Search, Luo Sheng and Bluestar Technology are now the focus of attention in the industry, and as soon as there is a new move, there are countless pairs of eyes staring at the industry.
The Internet is a high-risk industry, and the speed of development is too fast, once it misses the outlet, it may be wiped out directly.
As soon as the product of Yunge Tieba was launched, some people within Tengxun also began to study, the birth of the QQ group was affected by the post bar, but it was completely different from the post bar, because the QQ group was combined with the supplement of QQ's instant messaging product, so that QQ itself could be more excellent.
In addition to this, the meeting also confirmed the third project - [search]
That's right, after the launch of Yunge search, the pattern of the domestic search engine market became more confusing, and Teng Xun confirmed his search engine project immediately afterward, which can be described as a quartet for Baidu.
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