Chapter 059 [The Entrepreneur Who People Love and Hate]
"Boss, when will you drain Yunge through the social search of Blue Space? For example, it automatically jumps to Yunge search, and intercepts the traffic of whiteness. ”
Feng Yi said expectantly, the traffic here is also quite terrifying, the blue space social networking site has taken the lead in the field of real-name social networking, Teng Xun's market share is now only 15%, and the blue space has exceeded 70%, and the Matthew effect of the Internet is becoming more and more powerful.
To some extent, the opponent's tail lights can no longer be seen, which can basically be said to be a failure.
Blue space is no longer the benchmark in China, let alone 51 space, but the benchmark QQ, at present, in the field of Internet social networking, blue space and QQ can be described as equal, the former is the real-name social overlord, the latter is the virtual social overlord.
QQ's current user registration has exceeded 200 million, while the number of user registrations in the blue space is 100 million, but the difference is that a QQ user may have many accounts, although the user in the blue space may also have multiple accounts, but it really doesn't mean much, so it's better to play QQ.
In other words, the average business value of a single user in Blue Space is much higher than that of QQ users.
"No, I'm definitely not going to let Blue Space do that, don't think about doing something to 'help' users make choices, once they do it, users will have a natural resistance and will hate it."
Luo Sheng decisively rejected Feng Yi's idea and added:
"The blue space is still in the growth stage, don't make up your mind about it, if you really follow it, it won't become a social networking site that people say they love, and it will even hate the house and the black 'hate cloud song search'."
One of the core members of the project development team at the meeting said: "But boss, why can hao123 do that? ”
Luo Sheng smiled and said, "Why? Because hao123 is aimed at novices, basically don't understand anything, at this time you can guide these users, but those who play blue space can be regarded as old net worms, and the main force is still young college students. ”
Another participant said: "But the problem is that I am more worried, this time we have intercepted the whiteness Google and other search requests of hao123, and it would be ...... if the competitor retaliated and also intercepted the search in the blue space."
Luo Sheng didn't wait for him to finish speaking, and then he said affirmatively: "This is impossible, unless the decision-makers of Baidu Google are caught in the door to do this stupid thing, I can't ask for it, it makes no difference to send a divine assist to Yunge Search." ”
At this time, Yu Jun added approvingly, saying: "I also very much agree with Mr. Luo's point of view, Mr. Li will not do this, this is tantamount to drinking water to quench thirst, if you really do this, the growth and activity of the blue space will definitely be affected, but this fluctuation is also short-term, but it will usher in a period of trough and then rise against the trend, and at the same time, Yunge search may surpass the whiteness." ”
"Because the blow to the user experience is too heavy, it is a reason that Mr. Luo disagrees with sacrificing the user experience of the blue space to attract traffic for Yunge search. Whiteness has also been greatly criticized because of the bidding ranking that brings incomparably considerable profits, and if you do this, it is tantamount to giving users more reasons to abandon whiteness and throw themselves into the arms of Yunge search or Google. ”
It's hard to say that the blue space is not easy to say abroad, but the mainland has become a trend, and if it is still less than 10 million users, Baidu can still take this risk by gritting his teeth.
But now if you do this, it will definitely dig your own grave, unless the search engine market is already a monopoly of the Baidu family, but now the domestic search engine market is still in the "Spring and Autumn Warring States" hegemony melee situation.
After a while, Luo Sheng spoke again: "hao123 navigation to continue to consolidate, mainly Internet cafes, this offline traffic can not be ignored, I believe that there are probably many people in the industry who have been secretly building their own navigation websites, especially if they want to be search engine companies or teams, navigation websites are indispensable standards, even if they have no effect, they must have." hao123 occupies the power of the dominant level, and if the new navigation website wants to open a gap, the Internet café is a breakthrough that cannot be ignored. ”
There are only more than 30 million Internet access machines in the country, but they can create hundreds of millions of Internet users, and the Internet cafes that have sprung up like mushrooms after a rain are one of the core contributors, and hao123 is almost the standard configuration of Internet cafes, and it is impossible for competitors to ignore this point.
Luo Sheng knows that there is a close connection between this generation of Internet users and Internet cafes, in other words, the vast majority of this generation of Internet users, including the next generation, have entered the Internet world through Internet cafes.
Although they are all rushing to play games, even if they play games, they have to find a strategy or something, and the search engine is a product that must be used.
"I'm in the lead, now the competitor must be very uncomfortable, we don't want to be the same uncomfortable, we have to take the initiative, we can't wait for the competitor to react when the offline traffic entrance is growing by leaps and bounds, this money must be burned, and it must be burned in advance." Luo Sheng said firmly.
Thinking of going with competitors, this may be the first time in the history of the domestic Internet to compete for offline traffic entrance and start a money-burning war, a full decade in advance, now online traffic is a blue ocean, who will have nothing to spend money to find traffic offline?
But the search engine is different, and the current situation is not the same, the emergence of Luo Sheng has changed a lot, and it will change more in the future.
It is foreseeable that Internet café owners all over the country can make an extra windfall, and the Internet café uses hao123 to navigate the website in order to give users who are not very good at surfing the Internet to have a better experience of Internet surfing, so as to bring better business.
"How much money are you going to spend to consolidate the offline traffic entrance?" Yu Jun looked at Luo Sheng, who said, "Let me think about it...... The temporary budget is 50 million, which should be able to support about half a year, and the investment here is continuous, because the Internet cafes across the country will continue to expand. ”
Feng Yi and the others couldn't help but smash their tongues when they heard it, Luo Sheng gave himself an annual salary of less than 200,000 yuan, but he spent the money without ambiguity, and investors were all in pain when they saw it.
Fortunately, the VC is not present now, so they can only wait for the audit to be delivered to them.
Looking at it this way,Yunge search is definitely a big money-burning company of the company,Fortunately,hao123.com monthly turnover can bring millions of income,With the continuous growth of users nationwide,hao123The traffic will also rise,It also brings a surge in traffic realization,Another year maybe hao123 can bring tens of millions of turnover every month。
To a certain extent, the income here can also make up for the huge continuous losses of Yunge Search, which plays a lot of role in stopping bleeding.
Now if Luo Sheng is asked to talk to Li Xinping again, he will definitely not be able to buy hao123 for 30 million, and even if he is 100 million, the other party may not be able to sell it.
Luo Sheng estimated that the 600 million in the A round of financing, George Charles took away 20 million US dollars for North American expansion, and 30 million yuan for the acquisition of hao123, and it was decided to take out another 50 million yuan, plus the company's operating costs, and the company will soon move to Sioux City, this time to rent an office building as the company's headquarters.
In less than three months, Luo Sheng spent about half of the 600 million raised in Series A financing.
This time, Bluestar Technology submitted the fourth financial expenditure list in the past, which will definitely make several major VCs painful and happy, and Luo Sheng is definitely the kind that he loves and hates.