Chapter 397 [ieP's Price]

On the stage, Luo Sheng put the ieP in his hand back on the catwalk and pressed the small remote control in his hand, and the side view of the ieP tablet was presented on the big screen.

Luo Sheng looked back at the giant screen, and then said to the audience:

"Back to the hardware problem, ieP is also very thin and light, it is only 11.2 mm, and compared with the same type of product iPad, its thickness is 13.4 mm, compared to ieP is about 16.4% thinner, you must know that for such thin and light electronic products, any space compression is technically a severe challenge."

After speaking, Luo Sheng pressed the small remote control again, and continued to introduce: "ieP tablet weighs 588 grams, equipped with a 10.7-inch display, with ultra-high-quality display technology, which can allow you to have a huge viewing angle, super sensitive, super accurate multi-touch technology, the coolest thing is that it is our patented technology on the CΓ΄te d'Azur, and the iPad can't come out without the authorization of this technology." ”

The scene suddenly ushered in a burst of laughter.

Patents for hardware products are really complicated, which is why Qualcomm gave up making its own mobile devices and focused on chips.

Luo Sheng added with a smile: "The ieP tablet is also driven by our own self-developed and designed chips, in the Cote d'Azur, we have a huge R&D team of 2,000 people and the R&D team of Lens Semiconductor to jointly design custom chips, we have a chip called 'Blue Core L3', which is our most advanced chip so far, in order to provide strong power for ieP, it includes the processor, graphics controller, I\O and memory manager, etc. are integrated on this chip." ”

When the audience heard this introduction, they couldn't help but guess in their hearts that the price of this product is mostly about the same as that of Azure-3, and it is also a not cheap electronic product.

"The ieP tablet has 32, 64 and 128GB of flash memory, has the latest wireless connectivity devices, and the usual configurations such as accelerators, e-compasses, speakers, microphones, etc., and it fits perfectly into the entire Azure accessory ecosystem, which we have put a lot of effort into doing that," Luo said. ”

The last sentence is to further stimulate the sharp rise of the Cote d'Azur concept stocks, in other words, some Azure accessories can also be applied to the ieP tablet, which is a strong embodiment of the supply chain, but also a reflection of cost savings, in turn the profit is high.

"And, of course, the battery, how is the battery life of the ieP tablet? The answer is that we achieved 14.5 hours of battery life, compared to 10 hours compared to the iPad. This range means that I can travel about 12,000 kilometers from Shanghai to New York, which usually takes about 14 hours, so I only need to charge it once to enjoy the video. ”

Many viewers were happy, and they said that Qiao Gangzhu wanted to beat people, and Apple's shareholders saw the rhythm of wanting to sell stocks, and they were crazy to be targeted, and they suppressed the rhythm of iPad in all directions.

Luo Sheng naturally didn't know what everyone was thinking, he continued: "In addition to the 14.5 hours of battery life, the ieP tablet also has more than a month and a half standby time, as long as you put down the ieP it can automatically enter the hibernation state, Xiaolan has excellent power management capabilities, she can manage the ieP for you impeccably." That is, it will still have electricity after we come back in a month and a half. ”

"And in terms of environmental protection, it is arsenic-free, BFR-free, mercury-free, PVC-free, and highly recyclable glass sheets."

Speaking of this, Luo Sheng bowed his head for a short moment and was silent for a moment before looking around at the audience again:

"So how much should we sell for such a great product? If measured by its value, we should put it at around 6,820 yuan, which is $999. ”

Hearing this, the audience, especially those who have the desire to buy, couldn't help but smack their lips, this is going to be sold more expensive than Azure-3?

In 2010, as a consumer-grade electric product, such an offer was really not cheap.

However, after a moment, Luo Sheng's tone suddenly took a turn: "However, when we were developing ieP, we not only had great ambitions for technical goals and user interface goals, but we also made very aggressive price targets. ”

Everyone pricked up their ears, and the price issue is the most concerned for many people now.

Luo Sheng said: "The reason is that we want to sell ieP to more people, so I am very happy to tell you that the price of ieP tablet is not 6820 yuan, but 2799 yuan, which is 600 yuan cheaper than the iPad, and there is no doubt that this price is easily affordable for many people." ”

The audience was in an uproar, they never thought it would be so cheap, and many people thought that it would cost about three or four thousand yuan.

In fact, the comprehensive cost of ieP is controlled at about 1500 yuan, if it is not for the opponent of iPad to fight, the price will definitely rise to 3,000 gears.

Many people in the audience began to talk about each other.

Many of them in the industry are puzzled: the Cote d'Azur has invested 100 billion yuan to enrich the content of educational resources, and now it seems that it is to empower the IEP tablet, so how to recover the cost here?

In fact, it is very simple, and there is a fee for the content!

However, how to charge is also a university question.

Among them, the content below the university level is completely free, but above the university level, some advanced knowledge has to be paid, and basically online translations are required to consult papers and subscribe to top academic journals.

This is a process of "boiling frogs in warm water", step by step and deep trapping, and the following content of the university is all free of charge, which will bring about a trend:

If a student has been using the ieP tablet since his junior high school days, he will basically be inseparable from this tool when he reaches college.

In other words, user habits and dependencies are firmly established.

If you charge at the beginning, it will make people feel ugly, and it feels very cost-effective, it costs money to buy an ieP tablet, and the content actually costs money?

Consumer parents must have opinions on this, but when it comes to college, parents feel that it is appropriate to pay, after all, the content of college, junior high school or something is compulsory education, in the subconscious of many parents, studying in college is very expensive and should be spent, so it is normal.

The decisions of large groups are the result of all-round analysis and consideration.

At the same time, Luo Sheng on stage continued: "We have prepared six versions for ieP, three with built-in WiFi, and three versions with both WiFi and 3G. ”

"Let's start with the three versions with built-in WiFi, the retail price of the 32GB model is 2,799 yuan, the retail price of the 64GB model is 3,499 yuan, and the retail price of the 128GB model is 4,199 yuan; This is followed by three versions with both WiFi and 3G, with a retail price of 3,499 yuan for 32GB, 4,199 yuan for 64GB, and 4,899 yuan for 128GB. ”

"This is the six-model version of ieP, starting from the cheapest 2799 yuan, the most expensive is 4899 yuan, I dare say, there is no better price for such an excellent product."

"Who is for and who is against?"

Luo Sheng suddenly said the last sentence, and the audience at the scene and watching the live broadcast of the press conference were stunned for two seconds, and the next moment suddenly ushered in the laughter of the audience.

Once again, there was a round of applause.

Consumers did not expect that the new products of the Cote d'Azur would provide so many models to choose from, knowing that Azure phones only offer two versions for customers to choose from.

With more models, operating costs will inevitably rise, and it will be relatively more difficult to clear inventory in the future.

But Apple's iPad is a critical hit, and the cheapest version of IEP is nearly $100 less than the cheapest iPad model, and this time it is the same price worldwide.

Obviously, discerning people have already seen that Luo Sheng is going to ruthlessly strangle Apple's iPad with an ieP tablet, and the shot is to open it up directly, without giving any chance to turn over.

The goods are better than you or cheaper than yours, if you don't die, who will die?

Many of the industry elites present surprisingly agreed on one point, that is, when the North American stock market opens tomorrow, Apple's stock will fall.

The iPad, which was not a huge commercial achievement in the first place, is now facing such a formidable new enemy that it is simply unforgiving.

Luo Sheng didn't care what the people present thought, but he continued to announce in an orderly manner: "After 45 days, we will simultaneously release the built-in WiFi model version around the world, and then it will take 15 days to complete the operator's approval process to release the model with both WiFi and 3G, that is, two months later, the 3G model can be released in late June." ”

Hearing this, the industry people present finally understood why the Cote d'Azur held a press conference at this time, late June is the summer vacation stage, closely related to the summer file.

It takes about two months to ferment, so that more parents know about this product, and at the same time, teenagers will also clamo for Mom and Dad to buy this product.

Luo Sheng's smile on the stage was still the same, and he continued: "We have also prepared some very beautiful and practical three-piece accessory sets, the first is a base, and the other is more interesting, this is a keyboard base, a full-size foldable mechanical keyboard, we cooperate with Cherry mechanical keyboard manufacturers, and the biggest highlight is the foldability of the keyboard." ”

The audience was amazed to see the mechanical keyboard folding demonstration on the big screen, the CΓ΄te d'Azur offers exclusive hinge technology, and the world's largest mechanical keyboard manufacturer, Cherry, has actively collaborated to create this ieP tablet accessory.

It is no exaggeration to say that Cherry first hugged Luo Sheng's thigh, with the help of e-sports to bring the mechanical keyboard back to life, and now it is about to take off further.

This mechanical keyboard is capable of three folds, and when folded, it is about the size and thickness of an Azure phone.

The audience fell in love with it instantly after watching the demo screen, because it was very compelling, and it was a high-end gadget at first glance.

Luo Sheng continued to introduce the third accessory: "The third is a very beautiful leather jacket, which can protect your ieP tablet, and can also be used as a stand in turn, and it is still a good portable base for text input." That's the three-piece attachment set we've prepared. ”

Before the words fell, the scene once again resounded with warm applause.

At the end, after the applause ended, Luo Sheng smiled smugly, and his voice resounded throughout the audience again.

"OK, let's go back to the first thing we announced at the beginning of the conference, we already have more than 200 million Azure mobile phone users, which means that at least 200 million users can easily get started with IEP tablets right away."

"If you briefly summarize it, the ieP tablet uses the most advanced technology on the Cote d'Azur so far, and it is used in a charming product, plus its affordable price of 2799 yuan, it is definitely the coolest combination."

"The reason why the Criviera was able to make ieP tablets is that we have been trying to find the best combination of technology, free art and education, and then create the most advanced consumer products from a technical point of view, which are very innovative, simple, easy to use, like to use, and make the product adapt to the user rather than the user to adapt to the product."

"That's why we've created something as creative and technologically advanced as the ieP tablet."

"In addition, next to the conference hall we have opened an experience area, I hope you can touch the ieP tablet with your own hands, to feel its power and infinite charm, believe me, when you hold it in your hand, you will never want to use the original thing, thank you for coming."

At the end of the final speech, the audience gave a standing ovation, and the fans continued to shout.

……

(End of chapter)