With the end of the press conference, several long queues formed at several entrances of the experience area hall, and the company prepared 180 ieP tablet devices for the audience to provide on-site experience for the conference conference.

The queue was lined up by industry insiders, media personalities and fan groups.

"More than 90% of the display screen proportion, tsk, such a perfect texture, impeccable industrial design ......" In the experience area, an industry practitioner praised the tablet in his hand and commented.

He now very much agrees with what Luo Sheng said at the press conference: Apple pioneered the tablet, and the Cote d'Azur redefined the tablet.

Another electronics enthusiast said while experiencing it: "I think the iPad I bought last year can be used second-hand. ”

His current feeling is exactly the same as Luo Sheng said at the press conference, when he personally experienced the ieP tablet, he will never want to use the original iPad again.

Even if it's not used for learning, even if it's the same positioning as the iPad, as an entertainment-oriented mobile device, it's going to blow up the iPad, not to mention that the function of the little blue assistant is really incomparable.

Over time, journalists and industry insiders experienced the product in the experience area, and then left the Côte d'Azur headquarters to start writing the content of the article.

In the afternoon of the same day, the new product launch conference of the Cote d'Azur company became the hot news of the day, the front page headlines of the technology sector were all related news, and the self-media such as technology bloggers also updated their own dynamics to participate in the discussion of related topics, and the ieP tablet topped the hot search list on the same day.

This product is hotly discussed on the Internet.

Accompanied by the sharp rise in the concept stocks of the Cote d'Azur, the market will always react in the fastest time, and the people who were originally singing are now shutting their mouths.

Not only because the ieP tablet amazed the outside world in terms of technology and industrial design, but people never dreamed that Luo Sheng would actually bundle education with a hardware product, empower it and form a positive cycle effect of double helix.

Through the demonstration at the press conference and the experience area, people found that the Cote d'Azur perfectly combines education and hardware products, and Luo Sheng said at the press conference without any exaggeration.

Sure enough, as soon as the next day came, the North American stock market opened with Apple's stock falling sharply at the open, and the market value of the day's after-hours trading closed at $39.6 billion, a decline of about 8%, and Apple evaporated about $3.5 billion that day.

Apple has led an era, but under Luo Sheng's successive blows, it has gradually become a second-rate technology company, and Qiao's arrogance has finally caused the company to suffer a heavy blow in business, and the board of directors has questioned him more and more.

Even Apple fell out of the top 10 global IT listed companies two years ago.

The market is so optimistic about the Cote d'Azur ieP tablet for two reasons, one is that the product itself is excellent enough, and the other is combined with education and training, which is regarded as the finishing touch by industry elites.

Education is an industry that never has a sunset, especially in the mainland, parents are really not stingy for their children's education, and the slogan "no matter how poor you are, you can't be poor in education" has already been deeply rooted in the hearts of the people.

In terms of market feedback, the Cote d'Azur concept stocks collectively rose, Apple's shares fell sharply, and in addition, listed companies such as education and training companies such as Salary East also fell collectively.

Luo Sheng's "dimensionality reduction attack" on the education and training industry caught the entire industry off guard, and even directly stunned, not knowing how to deal with it at all.

How to deal with this?

The same development of technology for a big counteroffensive?

Only better technology can beat technology, but let those education and training companies develop high-tech technology, it is better to declare bankruptcy and stop losses as soon as possible.

……

The next day, the headquarters of the Cte d'Azur, the executive meeting.

"The information feedback from the outside world is not bad, judging from the major information, the industry people in the education and training industry are shouting that the wolf is coming." Yao Jianhong said with a smile, and Li Chunsheng and other executives who attended the meeting also smiled easily.

Is it as simple as a wolf?

This is to reshape the rhythm of the entire industry, otherwise Luo Sheng will spend 100 billion yuan to recover the cost of the rhythm of the monkey year.

It may not be able to completely defeat the traditional education and training model, but the impact is certainly unprecedented, and education and training are still there, but they have changed.

Traditional education and training companies have almost no power to parry, because the biggest impact of IEP tablets on this industry is that parents can reduce the cost of education for their children.

In terms of primary, junior and senior high schools, parents report extracurricular English training classes for their children, which are definitely more than 3,000 yuan a year, and remote areas may be cheaper, but first-tier cities are definitely more expensive than this.

In turn, the competitiveness of the education and training business group of the Cote d'Azur has soared, while the competitiveness of traditional education and training enterprises has fallen off a cliff, and they may not die out completely, but they will definitely not become the mainstream voice of the industry again.

"Since the positioning focuses on education, the marketing strategy must also revolve around the word 'education', how is the marketing preparation?" Luo Sheng, who presided over the meeting, immediately looked at the person in charge of the marketing department.

"Mr. Luo, in terms of product marketing, our internal planning draft is advertising bombardment." The person in charge of the marketing department said: "Just like the advertising model of 'giving gifts to give brain platinum' and 'backgammon point reader, where will not click', these advertising slogans are now deeply rooted in the hearts of the people, relying on advertising bombardment, we decided to spend a huge amount of advertising budget, including but not limited to advertising in the prime time of various David TV stations." ”

It's just non-stop bombing.

Luo Sheng nodded slowly, he also recognized this marketing plan, the target of this product is the student group, but it is actually the parents who pay for it, so we have to let parents know that the parents of the post-80s generation are still in the minority after all, and the previous generation is now rarely exposed to the Internet, so TV advertising is the main position of publicity.

After a while, Luo Sheng finished thinking and immediately asked, "What is our advertising slogan?" ”

The head of the marketing department immediately replied: "ieP, your exclusive tutor." ”

Luo Sheng nodded again and said, "Okay, that's it." ”

It was approved on the spot, this advertising slogan is actually quite unpretentious, but this is not the point, the point is advertising bombardment, when a person will hear such a sentence every day when he turns on the TV, over time the subconscious will accept it completely.

It's just a bit expensive.

However, Luo Sheng's company is exactly the most important thing to lack is money, and this time the advertising budget was approved by his big hand, and 2.2 billion yuan was directly slotted.

"Mr. Luo, do you think you should invite celebrity endorsements? Or a child star or something? ”

Hearing this, Luo Sheng shook his head without hesitation and said, "No, no, don't invite any real stars." ”

Li Chunsheng seemed to think of something when he heard it, and immediately said, "Virtual idols? ”

Luo Sheng smiled, nodded and said: "Yes, and it's a new virtual idol, a new IP, the concept map has been finalized by the artist, and the name is ...... Luo Tianyi. ”

After speaking, Luo Sheng immediately operated on his work laptop for a moment, and then motioned for everyone to look at the large screen in the conference room.

Li Chunsheng, Yao Jianhong and others who attended the meeting looked at each other.

Luo Tianyi's avatar and Hatsune Miku are two styles, and she is characterized by gray hair, green eyes, jasper hair ornaments, and a Chinese knot at the waist.

Luo Sheng said with a smile: "Huafeng Xia Yun, Luoshui Tianyi." Luo, the sun of Luoshui, the goddess of Luoshui is called Luoshen, and Luozi contains one of the most profound Chinese characters of Chinese culture; Heaven, which is a core of the Chinese cultural belief system, in a broad sense, is called the Tao, the natural universe, and the unity of heaven and man; Yi, taken from the "Book of Songs, Xiaoya, Che Zhi", "Yibi Pinglin, there is a collection of Wei Chang". ”

"Luo Tianyi, from Luoshui, from the flood, carrying more than 2,000 years of people's interpretation of the word 'wonderful', with the blessing of the world to our side, and she collected our hopes little by little, grew step by step, and constantly brought us word by word 'wonderful', this is the connotation of Luo Tianyi."

I see.

As soon as everyone heard the simple overview of the BOSS, it turned out that the name implied such a deep meaning, and it was also just right to fit with the endorsed product, and accompanied the students to grow step by step.

There is no doubt that Luo Tianyi will technically follow the technology reserved by Hatsune Miku, and it is impossible for Luo Sheng to redevelop the sound production software, and Luo Tianyi and Hatsune Miku's agent will inherit Cortana.

All technical orientation can be traced back to a source.

What celebrity endorsement is invited, the second yuan culture is quietly rising, and by the way, it has cultivated a virtual idol that has grown up with the current young generation, creating another classic IP.

If Hatsune Miku is an IP that accompanies the growth of the post-90s, then Luo Tianyi is an IP that grows up with the post-00s.

In order to always be able to find resonance and topic points with young people, Luo Sheng is simply heartbreaking.

But only by firmly grasping the younger generation, whether it is the Cote d'Azur or Bluestar Technology, can there be a bright future, and the young generation represents the future.

There is still some time before the official release date of the new product, and this time is also the time when it can open up the popularity, and it is also the time node with the largest investment cost of advertising bombing.

Next, the marketing planning team began to produce advertising videos and other materials, including the exquisite model production of virtual image spokesperson Luo Tianyi, and after completion, they will begin to advertise on various David TV stations.

Luo Tianyi's image is more acceptable to children, whether it is elementary school students, junior high school students, high school students, and even animation lovers of college students.

Good things are always the easiest to be accepted.

……