Chapter 351 [Redefining Azure]
At the press conference, after Luo Sheng took the initiative to suppress the gesture, the audience at the scene gradually quieted down.
Luo Sheng faced the audience, but after a while, his voice spread throughout the audience again.
"Let's introduce Azure-3, the appearance is quite skinny and slim, and it has more than 150 new features, and there is definitely no time to unfold them all on site, so we focus on a few new core features."
Speaking of which, Luo Sheng pressed the small remote control in his hand, and the breakthrough of the large screen showed the words "Azure-3", and no picture of the product appeared.
Luo Sheng looked around at the audience of thousands of people: "First of all, the new industrial design, believe me, you have never seen it, you have to witness it with your own eyes to realize that this is the most beautiful consumer electronics design you have ever seen." ”
As soon as these words came out, the consumers and audiences at the scene were most looking forward to it, and Luo Sheng's words could be said to have whetted their appetite.
Huaqiangbei felt that he had to get a new template.
Well, industrial design is OK, but the next second is my Huaqiangbei.
At the scene, after Luo Sheng brewed for a while, he pressed the remote control in his hand again, and the appearance of the next picture immediately caused warm applause and screams from the audience.
A consumer subconsciously exclaimed when he saw the product picture on the big screen: ", I was really amazed instantly, it redefined my understanding of the appearance of the mobile phone, I love it!" ”
"Oh~~~!"
The appearance of a picture caused a sensation in the audience, and people in the industry and friends were also amazed, and many people applauded, which can be called an astonishing level of industrial design.
People can't help but think of Luo Sheng's previous words: Azure-3 will redefine Azure, which is really not false at all, and the industrial design of the new product has changed dramatically compared with the previous two generations.
Luo Sheng said with a faint smile: "There is no doubt that this is the most exquisite and beautiful industrial design we have ever made so far, the glass covers the front and back sides of the phone, and the sides are stainless steel metal bands, and his degree of refinement exceeds all the consumer electronics we have seen before, it is tightly assembled like a beautiful old Leica camera, which is an unprecedented product in today's consumer electronics market." ”
The consumers in the audience expressed their strong agreement with this, and many mobile phone users were already impressed just by looking at the beautiful industrial design.
As he spoke, Luo Sheng pressed the small remote control, and the side view of Azure-3 immediately appeared on the big screen.
"Let's take a look at the appearance of the Azure-3, first of all, the ultra-thin body, only 8.8 mm thick, 18.51% thinner than the original machine, on an electronic product that you think is impossible to be thinner, Azure-3 is still 18.51% smaller, there is no doubt that it is currently the thinnest smartphone in the world, as far as the current is concerned, there is no one."
Luo Sheng looked at the big screen and pressed the small remote control while introducing: "On the left side is the volume control, increase or decrease and mute; There is a micro SIM card slot on the right side; There's a front-facing camera, handset, and back to desk button on the front; The rear is equipped with a camera and LED flash; At the bottom are the microphone, speaker, and data charging port; At the top are the headphone jack and auxiliary microphone for cancelling background noise, as well as a power on and off wake button. ”
"When you see the metal bezel of your phone, you may wonder, what the hell is this? Trust me, Azure phones are at a premium for space, and there will never be any extra decorations to add to them. It is a key component of the overall mechanism of this mobile phone, the metal frame is actually divided into three independent components, which is an industrial design that is close to genius, their role is a piece for the antenna system of the mobile phone, a piece for Bluetooth, WIFI, satellite navigation and positioning, and the last piece is used for the mobile phone signal, and the overall structure obtains a stronger signal. ”
There was an uproar at the scene, and once again there was warm applause.
The friends who paid attention to the press conference were stunned, can they still design like this?
Some R&D engineers are completely convinced, such a design can save the space inside the mobile phone as much as possible, why didn't they think of it?
Why can't I think of such a creative design?
At the same time, Luo Sheng on the stage said: "No one has ever done such an industrial design before, so we have these new designs, and more importantly, the patent is ours." ”
This remark immediately caused the audience to laugh constantly, and the smile of the friend businessman was mixed with complicated envy.
Luo Sheng continued: "Again, I don't think there are any other consumer electronics that can match it, and when you hold Azure-3 in your hand, you feel ...... I suddenly held the whole world. ”
"Oh~~!!"
There was another thunderous round of applause, and the fans were super excited to listen to it, it was too cool and domineering.
The press conference continued, and as the applause ended, Luo Sheng pressed the remote control again.
"Azure-3 is powered by the 'L3 chip', which is the 'Blue Chip' series of chips, which is a chip developed and designed by our own team of engineers, using a 45nm process, if you remove the back cover of the phone, ......"
As he spoke, Luo Sheng pressed the remote control button again, and the audience saw a picture of the interior of Azure-3 on the big screen.
The interior is dense with micro components, and its space layout makes use of the limited space as much as possible, and many Chinese consumers and industry insiders find it hard to believe that this is made in China.
No, it's hard to believe that this is a product created by Chinese people.
Because, no one in the world has ever done this before.
Luo Sheng looked at the illustrated information on the big screen and said: "You will find that the internal space is every inch of land, so many modules are squeezed into this small space, and the L3 chip is here, very, very small, so small that it is only the size of a fingernail, and it integrates multiple chip modules." ”
"Look at the other modules, the tiny SIM card slot." Speaking of this, Luo Sheng turned back to the audience and further explained: "We made the SIM card smaller because we needed that part of the space, even if it was small, but it could be used to achieve a lot of upgrades. But even so, we still support dual card slots, although we know that doing this will reduce the sales of mobile phones by more than 30%, and we will make a lot of money, but we have made a lot of money, and the Cote d'Azur has never been driven by the pursuit of profit as the first driver, and we want to save consumers reasonable money. ”
The audience gave a warm applause here, and it was really a conscience, the first generation of products was a single card slot, which was also complained by many users, which was super inconvenient.
But at that time, the Cote d'Azur did need more sales to dilute the cost of R&D investment, because it needed to earn more money to invest in the next generation of product research and development, and to pay off the bank's debts, and the product at that time had not yet opened its popularity, due to various reasons.
And now from the third generation of the product, it will always support dual card slots, and at this time the strategy of the Cote d'Azur has focused on brand image and reputation.
When a company grows to a certain extent, brand value and reputation are more important, to establish a good comprehensive image in the minds of consumer users, can harvest a large number of die-hard fans, which can drive sales.
On the stage, Luo Sheng once again set his sights on the big screen to introduce: "In addition, such as communication modules, interfaces, and the largest module components are batteries, we hope to make the battery life as large as possible, coupled with the excellent power management capabilities of L3 chips, our new products have increased the overall battery life by about 40%." ”
This remark once again won applause from the audience, but it was only now announced that the performance made some of their peers with ambitions to surpass the Cte d'Azur feel a deep sense of powerlessness and frustration.
Azure-3's lead is almost all-round.
At the same time, Luo Sheng was seen pacing back and forth on the stage: "Environmental protection is a key concern for us, so Azure-3 has done a remarkable job in terms of environmental protection, it does not contain arsenic, brominated flame retardants, no mercury, no polyethylene, metal tape and peeling are also highly recyclable materials." ”
Then Luo Sheng added: "The 'L3 chip' of the Blue Core series has cooperated with Samsung's supply chain partners, with up to 64GB of storage capacity, supports quad-band HSDPA/HSUPA, and has a download speed of up to 7.9Mb per second and an upload speed of up to 6.1Mb per second. ”
Next, Luo Sheng personally introduced the ten new core functions of Azure-3 at the press conference, which made peers feel how terrifying the technical strength of the Cote d'Azur is.
It's really more than five years ahead in all aspects, and even this may be a conservative estimate.
This has made countless friends and peers almost give up wanting to challenge the dominance of the Cote d'Azur in the smart mobile terminal market, because the cost and risk are too great, so large that the risk index of bankruptcy is difficult to predict.
Unconsciously, the press conference has lasted for nearly an hour and has come to an end, and what Luo Sheng said next made the consumers in the audience pay the most attention.
“…… So, how to determine the price and release date of such a brand new product? ”
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Chinese Net