Chapter 352 [Domestic First, Shift of Focus]
For mobile phone consumers, the price and release date of Azure-3 are the most important things to pay attention to right now.
This new product really refreshed their perception of smartphones once again, and they originally thought that the industrial design of the original product in 2006 was beautiful enough.
The products launched by the Cote d'Azur company after two years of immersion have once again broken their cognition, and the appearance can be called an explosive rhythm, which is definitely a new generation of artifact.
Anyway, the audience present already loved the industrial design at a glance.
And don't think about it, this model is absolutely unprecedentedly attractive to girls who like electronic products.
At the scene, Luo Sheng on the stage did not have any appetite, and said directly: "We have also prepared two gears for Azure-3, the domestic retail price of the 8GB storage capacity version is Β₯4099 yuan ($600 USD), and the international price is 699 US dollars (excluding tariffs); The 32GB storage capacity version is priced at 4,999 yuan in China; The international price is $799. β
Hearing such an offer that the mainland is so much cheaper, domestic consumers feel more comfortable, as always, the price in the mainland is six or seven hundred yuan less than that of foreign countries, and there is really no other branch at present.
But then again, the Azure series of phones is really not cheap as a consumer-grade electronic product, but then again, its innovative technology, industrial design, and other aspects are impeccable, and it is worth the price.
It is no exaggeration to say that if Azure mobile phones are sold for two or three thousand yuan now, other mobile phone brand manufacturers that have just been established can directly declare bankruptcy.
Because there is no way to compete.
Luo Sheng will not do this, the positioning of the Azure series of mobile phones is very clear, the high-end brand of electrical products in the consumer market, and the market needs other manufacturers to make low-end machines to set off, which is a perfect closed-loop structure.
At the same time, it is also necessary to give his manufacturer a bite to eat, so as not to be entangled in monopoly cases when he gets it.
After the offer, Luo Sheng once again announced a piece of news that made domestic smartphone users extremely excited.
"As for the release date, we have decided to launch it first in the domestic market, starting to officially launch it nationwide on October 5 after the National Day, and the major markets in the international channel will be launched simultaneously on December 24."
As soon as these words came out, the mainland audience at the scene immediately chanted enthusiastically and excitedly, and the applause lasted for a long time.
An audience member at the scene said excitedly: "Does it mean that in another week, you will be able to buy this product with all-round appearance and performance?" β
"That's right!"
"Cool!"
And the foreign users on the scene were not happy after listening to the translation, they were all sold at the same time before, why did Huaguo advance two months this time?
Overseas melon-eating netizens watched the live video and began to discuss it on the Reddit forum.
"It's so unfair, it's more expensive than us, and it's been delayed for nearly three months."
"No way, this is a product of Huaguo."
"RIM has a snack."
"God, it's really too expensive, plus the tariff retail price starts at more than nine hundred dollars."
"But Azure-3 is perfect, in every way, OK, I think it's replaced the second generation of Azure as the sexiest phone in my mind."
"I think I should unplug the network cable for the next three months, don't go to BlueSpace, don't go to Reddit, and don't open the BV video site, because I don't want to see a show of my face and I can only envy it."
"Haha, trust me, you'll reinstall it."
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Compared with the heated discussions among melon-eating netizens around the world, industry insiders, especially some keen bigwigs, seem to have spied some of Luo Sheng's strategic intentions from the determination of the release date of the Cote d'Azur.
You must know that whether it is Bluestar Technology or the Cote d'Azur, it used to pay great attention to the development of the international market.
The launch of new products on the Cote d'Azur is the first to be released in the mainland, which is equivalent to an indirect indication that the business focus has shifted to the mainland, at least more attention is paid to the mainland market.
After the press conference, some bigwigs in the industry published an article to analyze and express their views, and of course, some people published articles saying that the overseas business expansion of the Cote d'Azur was blocked.
Some of the industry's many comments seem to be reliable, while others are pure nonsense.
With the end of the press conference, the major media quickly spread the latest news, and the media in the technology world rushed to report it, and the CΓ΄te d'Azur properly occupied the current news hotspot in the second half of September.
Especially in the consumer market.
Now is the increasingly developed Internet information age, news can spread all over the world almost in a few minutes, and after the press conference, various interpretations of the article have been released.
Whether it is Yunge search, whiteness search, or Google search index, the keyword popularity of "Azure-3" is all at the top of the list.
Some technology bloggers on the Internet have also followed up, after all, this is a hot spot in the current traffic, and it happens to have something to do with them.
On the day of the end of the press conference, offline retail stores in China began to queue up for purchase on the same day.
It's true that every offline retail store is rushing to buy in advance, and you must know that the new product will have to wait another week before it goes on sale.
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Cte d'Azur company, Yao Jianhong's office.
According to incomplete statistics, there are currently more than 20,000 people queuing up in the store to buy, if it is not for the fact that the field is not large enough, the data may be higher."
Hearing the assistant's report, Yao Jianhong nodded, and suddenly couldn't help but sigh: "Mr. Luo's strategic foresight is really invincible......
Just before this year, there were fewer than 10 offline flagship stores on the Cte d'Azur in mainland China.
In 2009, under Luo Sheng's decision-making, more than 20 stores were opened in one go, with an average investment cost of 35 million yuan for a store, totaling more than 700 million yuan.
As early as the beginning of the year, Yao Jianhong also felt that Luo Sheng's decision was a bit too overestimated in the mainland market, because the sales before 2008 were there, and the impact of the financial crisis was global.
But Luo Shengli overrode public opinion and did so.
Then no one in the world expected that since the global financial crisis, China would be the first country to achieve economic recovery and take off directly, and the consumption in the mainland market would suddenly pour out like a dam that opened the floodgates.
In this era, it is really every household that has more or less savings, and for this reason, it was once pointed out by European and American countries that Chinese people do not upgrade their consumption.
In fact, which root is related to what consumption upgrade?
The biggest reason is that the infrastructure of the whole country has not kept up, but after almost 10 years of the new century, the infrastructure of the interior has kept up, and consumption will inevitably catch up.
Let's just say that household appliances go to the countryside, and even the road has not been repaired, so what kind of cars can the people buy? The Internet has not been connected, so what computers do people buy? When furnishings?
But today is different.
In recent years, the rapid development of infrastructure, the crazy construction of infrastructure, the mileage of railways, highways and other transportation networks continue to break records, all kinds of infrastructure are available, every village is connected to cement roads, every village is electrified, the network is connected, and so on.
Ordinary people can use everything they buy, and consumption will naturally go up.
Although the 3G network was only rolled out last year, it took less than two years for the three major operators to basically cover large, medium and small cities, and further expand to remote and underdeveloped areas.
This is Huaguo speed.
"Xiao Li, you go and make arrangements, and go to Pengcheng tomorrow to see the situation of the foundry." Yao Jianhong instructed that Wang, who was in charge of Biadi, always patted his chest and promised him that he would be able to meet the output of 70 or 80 million mobile phones in the coming year.
But Yao Jianhong is still not worried, especially whether the problem of yield rate will be affected by the expansion of production capacity.
If the shipment with hidden dangers triggers a large-scale global recall, it will be a dead ratio, and there is no way to explain to the top boss Luo Sheng.
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(PS: New week, ask for votes~~)
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Chinese Net