Chapter 526 [Sales Myth]

Saturday, September 28.

The Azure-4 national version was the first to be sold in the mainland, and the major offline flagship stores on the Cote d'Azur had already formed a long queue before they opened, and some consumers had rushed to buy it as early as a week ago.

It's been a long time since there's been such a spectacle.

It is worth mentioning that the counter in the experience area of the offline direct store has products from the past generations of the Cote d'Azur, and you don't need money to experience it casually.

There are the first generation of Azure phones, there are also ieP tablets, and ACC hosts.

However, the ACC host can only be sold abroad, and domestic players can only stare dryly, or they can buy goods from Hong Kong, which is the real export to domestic sales.

Because the ban on mainland game consoles has not been lifted, and there are still relatively few domestic players who are willing to pay for game consoles of two or three thousand yuan.

Azure smart phone, ieP intelligent education tablet, ACC host these three products are commonly known as the "Côte d'Azur hardware three-piece set" by the majority of fans and consumers, referred to as "three-piece set", if you want to start this "three-piece set" at least the rhythm of tens of thousands of oceans, the average consumer has to touch their wallets to ask if it is okay.

"Two Azure-4 units, 64GB version model, frost silver and deep sea blue colors, thank you."

"Okay, a total of 13,776 yuan, may I ask if you pay by card or cash?"

"Is it okay to pay for it?"

"Yes. Please fill in this form and go to counter 3 to pay the fee, and then you can take a break in the rest area or play in the experience area, and wait for the system to announce your tracking number and pick up the goods in the container area. ”

"Thank you."

"You're welcome."

At this moment, the business hours are upright, and the popularity of the huge offline single store inside and outside the store is extremely hot.

I have to say that the entire directly-operated store is very atmospheric, and the purchase process of the product gives consumers the feeling that they are doing things in some large institutions.

Consumers don't have to wait in line after completing the payment, and they can walk around the spacious in-store sales hall.

The Côte d'Azur's offline flagship store has completed a major upgrade before the official launch of the new Azure-4 flagship phone.

The major walls inside the sales hall are actually installed with 4K large screens, 4K large screens are not affordable for the general public, and they are basically in the commercial use of enterprises or rich people can buy and enjoy early.

With the support of the 4K large screen, the entire store can be made with different styles to create the overall style of the store, which will be transformed with holidays, activities and other attributes, which not only highlights the sense of future science and technology but also is convenient, but it is a bit expensive and laborious in cleaning and maintenance, but an offline single flagship store has dozens or even hundreds of employees, and it is not too difficult to distribute it for cleaning and maintenance.

It's true.

At this moment, most of the areas are showing well-made promotional videos of their own products, and in addition, under the current hot sales situation, there is also a 4K large screen scrolling on the wall with a single number.

As long as the customers in the hall can look up, they can see it, so that consumers can estimate when they will be able to pick up the goods with a high probability before the voice broadcast.

When you come to the Côte d'Azur offline single flagship store, the first intuitive feeling to customers is the high-end atmosphere and high-grade, followed by the inhumane rhythm of the trench, such a store decoration design, the cost is extremely exaggerated.

Although thousands of people gathered in the sales hall and the noisy discussions were endless, the order of the scene was maintained very well, and consumers who purchased products consciously queued up to buy.

More than 95% of consumers who come here today are coming for the flagship Azure-4.

In the afternoon, the sales of several offline single flagship stores in Shanghai were still so hot that they were even hotter.

There are a lot of industry media reporters in each store who came to the scene to collect data, and there are also many people sent by friends and businessmen in the crowd......

I saw a reporter take a few photos and say to himself in amazement: "My God, why is it so expensive?" Is national income enough to easily support such high consumption? ”

At this moment, it is already about 17 o'clock in the afternoon, and there is still a long queue outside the store, and the consumers waiting to buy are like greedy snakes "Z" shaped queue, the people in front have already bought the products and left, and the back of a steady stream of consumers pick up the queue and line up.

The latest flagship phone on the Côte d'Azur, even the retail price of the basic version is 5,888 yuan per unit, as a mobile phone product, it is definitely not cheap in 2013, and some ordinary workers who have just worked even need more than two months of salary to afford one.

The current hot sales situation has undoubtedly surprised those who have seen the decline in Azure sales last week, and the consumption power of Volkswagen China has refreshed the perception of industry insiders.

Thinking of the profit after the sale of an Azure mobile phone, it makes the peers crazy with envy and jealousy.

When will your own brand have such a group of consumers who are not bad for money?

……

Entering October, the next week is the week-long National Day holiday.

Although there are many doubts and criticisms about Azure-4 in the media and industry insiders, after the launch on September 28, the enthusiasm for the new product in the first market is still undiminished, and Azure-4 is still being shipped.

In this long holiday festival, all kinds of products from major manufacturers are carrying out various preferential activities, such as some friends buying mobile phones and sending rice cookers or something.

But the Azure-4 flagship on the Côte d'Azur doesn't have any promotions, how to sell it on the first day of sale, and it continues to sell like this now.

On the day of the National Day, the Criviera announced the first-week sales of Azure-4 on its official website, and in three days, this new flagship product sold a total of 10 million units in Greater China, setting a new record for first-week sales of all generations of Azure smartphones.

When this news was released, the entire industry exploded, and on the same day, it triggered a competition of reports from major media, financial media and even mainstream media at home and abroad.

The myth of more than 10 million sales in the first three days of the first week, this number almost stunned everyone, not only broke the first-week sales record of Azure's previous products, but more importantly, this number is not because the new flagship machine is too expensive to buy, and the more important point is that it is set by a single consumer market, not the world market.

It is the mythical number set by the single market of Greater China, which is the focus of the myth.

As soon as this sales data came out, it was certain that the Greater China market would become the world's largest market for Azure smartphones.

The consumption carnival triggered by Azure-4 has made enterprises all over the world realize the terrifying consumption potential of the Greater China market, and at this moment, the Greater China market seems to release a magic force that is irresistible to enterprises all over the world, attracting them to continue to look to the east.

It can be said that the whole world is fascinated by the consumption potential of this market.

The next day, the Côte d'Azur released a second piece of information on its official website, the number of installed units of AOS7.0 exceeded 250 million units in three days, and old Azure mobile phone users updated the latest version of the system as soon as possible, which also became the fastest updated software in history.

……

On October 8, the first working day after the end of the National Day holiday, Luo Sheng came to the headquarters of the Cote d'Azur this morning to attend the meeting of the executive board of directors and financial statements.

There were more than a dozen people sitting in the conference room, and Yao Jianhong was speaking.

"Over the past 7 years, Azure has repeatedly achieved a mythical record in sales, and the secret of its growing sales is hidden in the most important elements of the Cote d'Azur, innovation, experience, number and quality of applications, as well as the developer ecosystem, offline retail stores, operator cooperation, expanding market and brand influence......"

At the same time, while Yao Jianhong was speaking, Luo Sheng, who was sitting in the chief position, was scrolling through a document in his hand without saying a word.

That was the 2013 financial year of Côte d'Azur, and it was still the beginning of the last quarter of 2013, but Côte d'Azur had already audited its results for this year's fiscal year.

There are many ways to audit the financial of enterprises, and they will choose the audit method according to the actual situation of the enterprise itself.

"Lao Yao, you stand up first, don't be busy bragging." At this moment, Luo Sheng closed the financial report document and interrupted Yao Jianhong's words, the conference room suddenly quieted down, and everyone present looked at the big boss in unison, and at this time they found that Luo Sheng's expression unabashedly showed an annoyed scene.

Everyone was a little confused, and then what made people even more confused was that Luo Sheng knocked the financial report document in front of him while looking around at everyone and scolded angrily: "There is a big problem with this annual report!! ”

As soon as these words came out, coupled with the undisguised tone of dissatisfaction, you must know that everyone present understands that Luo Sheng rarely gets angry at the meeting.

If there is a problem with the audit of the annual report of such a large giant group enterprise, this matter can be big or small, and if it is not good, it will be put on the rhythm of economic crime and jail time.

At this moment, the executive in charge of financial audit at the meeting not only looked confused, but also frightened in his heart, and the rhythm was almost cracked in an instant.

……

(PS: Something is delayed today, the second chapter will be updated in the evening)