Chapter 040 [Why Do You Always Have Such a Good Idea?] 】
"Still not satisfied?"
Xu Yong couldn't help but complain, his heart is too big, there are currently more than 600 million Internet users in the world, and it is still a small goal to make 300 million of them become blue space users within two or three years?
In their opinion, this is already a fantasy.
Luo Sheng leaned on the wheelchair and smiled calmly: "You guys just have this bit of imagination? In the future, the growth of Internet users will explode in a blowout, and now China's Internet users are less than 100 million, but there are still more than one billion people in China who have not been exposed to the Internet, and with such a huge population base, there is infinite imagination space in the future. ”
The growth momentum of the blue space website comes from the photo tag function, and the like function is currently the best function to maintain user activity. Not only did the product decisions of the Blue Space website change as a result, but so did other websites.
"With the take-off of the like function, for the first time, we have a really fundamental change, which has changed the habits of users using the B community. When I was in the pre-A round of financing, I once told investors that it would be 300 million yuan in two years, but in fact, I thought it would be faster. ”
Xu Yong, Feng Yi and others who attended the meeting secretly smacked their tongues.
Seeing their lack of confidence, Luo Sheng immediately said: "Achieving the goal of 300 million users of the Blue Space website in two years seems like an impossible feat. And what we strive for is to make the impossible possible. When you first joined the company, who of you would have thought that our business would develop to this extent, and who would have thought that the Blue Space website has reached more than 40 million user registrations in just over three months? Who would have thought that Bluestar Technology is currently valued at more than 1 billion? ”
Speaking of this, Luo Sheng looked around at everyone and pointed to himself, "I thought about it, I did it, and I can still do it!" ”
These words immediately mobilized several young managers in the conference room, and their confidence was inexplicably raised.
Yes, no one would have thought that Bluestar Technology could be valued as a 1 billion-level start-up company, which is a miracle in itself, and Luo Sheng is the core creator of this miracle.
So what reason is there not to continue to believe that he can perform new miracles again?
"You are the leader, we all believe and believe in it." Xu Yong smiled: "Then what should we do next?" ”
Erin and others who attended the meeting also focused their eyes on Luo Sheng, he thought for a while and said: "If you want to achieve this seemingly impossible feat, the attitude of the blue space website should also have some changes, before we were only for college students, but there are more than 1,000 universities in the country, and there are only a limited number of new students entering the university every year." So, we can't just focus on universities, and there are good reasons to expand beyond campus. ”
Expanding beyond campus?
Everyone nodded silently, and everyone remembered what Luo Sheng once said, the ideal and mission of the blue space is to connect all mankind, although it was born in the school, it will not be limited to the school intranet in the end.
Erin said: "After the company moved into the Jinmao Building, it has purchased three business vehicles, purchased servers and corresponding hardware expansion, with a total expenditure of 3.3 million, and more than 74 million surplus funds on the book for expansion. ”
As the chief financial officer of Bluestar Technology, Erin soon took on the role of CFO and was fully responsible for the financial audit management of the enterprise.
"OK, according to the current established strategy, the company will complete the expansion of the company's staff to 100 people within this week, and the finance office will spend another 10 million yuan for the promotion of the blue space website." Luo Sheng instructed in an orderly manner, and the management at the meeting also took over his task requirements, and then ended the meeting.
Luo Sheng looked at Erin and the others were about to leave this conference room, and immediately said, "Xu Yong, Feng Yi, you stay." ”
The two sat back down, and Irene, who was the last to leave, closed the door of the conference room, and after a while, Luo Sheng said: "It's not enough to just shift the expansion target from the university to the whole society, and we need to develop new products to maintain the product advantage of the blue space website." ”
The competitor Renren is backed by Teng Xun, and he also plans to copy it to the end, Luo Sheng calculated the time R community will most likely be launched in June, and it will also shift its attention to outside the campus.
Now the two sides have begun to face the competition, each other on the territory of the other to grab users, the competition has entered the next scene, the money burning war has begun, undoubtedly intensified the intensity of the competition, just Luo Shengzui a 10 million promotion and publicity costs are set out, and it may not be enough.
Don't look at the pre-A round of financing to get more than 70 million, once this kind of pre-A round of financing starts, in order to seize users, the two sides enter the money-burning mode, and more than 70 million really don't need to be spent.
What's more, the blue space not only faces direct competition from the renren network, but also faces the indirect competition of QQ, although the two sides have different models, it seems that there is no conflict, now many users have both QQ accounts, but also blue space and renren accounts, and with the continuous expansion, similar overlapping users will be more and more.
Then for both Blue Space and QQ, there will be fierce competition in the use time of the product, that is, the competition of activity.
When users browse the blue space, the time to use QQ will be relatively reduced, and vice versa, the activity of users using the product is very critical, and the most reflective thing is to directly affect the revenue.
"Boss, I'm guessing you've got a new creative idea." Xu Yong couldn't help but light up when he heard Luo Sheng say that he wanted to develop new products.
"No need to guess, there must be." Feng Yi said with a smile.
The two looked at Luo Sheng in unison, who nodded with a smile and said: "I decided to let Blue Space complete a 'big facelift'', the new idea, I call it 'news flow', at the latest before entering the end of autumn to complete the launch of the project, leaving us only about three months left, this end of summer we will start the news flow project." ”
Xu Yong said curiously: "News flow? What is this functional product? ”
Hearing this, Luo Sheng said with a confident expression: "If photo sharing is the core of the blue space, then the news flow is the fundamental. It's a disruptive product, a viral marketing concept that allows users to have avatars. ”
"This product, to put it simply, is a series of messages that contain everything that happens on the Blue Space website, just collecting status updates and personal homepage change information together. It should be an aggregator that collects all the stories, and of course there will be a new set of logic algorithms in it, and we can't show all the content to the user. ”
Although Luo Sheng is the CEO of the company, he has not forgotten his identity as a technology developer, which is the biggest competitive advantage.
Times are different, the world is different, and there is no need to compare.
Luo Sheng took a sip of water and gestured and said, "There are two main streams in it, one is what you are doing, and the other is what other people are doing on the Internet. It's not static, it's not boring, it's not useless, it's supposed to be a constantly updated 'newspaper', that is, it tells you what's going on on the Blue Space website, and we think there are some things you might care about. ”
Xu Yong couldn't help but be amazed, his thinking was also very agile, and he immediately realized the effect of this news flow, and couldn't help but be excited: "This idea is so amazing, why do you always think of such a good idea?" ”
……
(Ps: Wall crack recommends a good friend's book, the author's ID "Perilla Ye Zisu" of "Technology Monopoly Giant", look at the name to know that it is the same type of science and technology text, and it will be fine on the second day on the shelves, and the wall crack is recommended.) )