Chapter 736 [Take the High-end Route]
Conference room.
Yao Jianhong is still speaking: "Our research information shows that since the second half of 2015, Amazon has begun to open access to third-party voice assistant Alexa, which has brought many third-party enterprise customer partners, such as LG Group. ”
Speaking of this, Yao Jianhong's words changed: "However, judging from the market reports we have learned, LG Group, which vows to compete with Samsung in the field of smart home, does not seem to plan to 'put all its eggs in one basket', we may also be able to fight for it, but this is a 'two or five boys' and we can't expect too much." ”
Luo Sheng said succinctly: "What do you say? ”
Everyone couldn't help but look at Yao Jianhong, who flipped a few pages from his paper document, and then said:
"At this year's CES exhibition, LG Group announced for the first time its AI smart home sub-brand ThinQ, in the first product of the sub-brand, all smart TVs, smart speakers and other products are connected to Google's Google Assistant voice assistant service, only on smart kitchen products such as InstaView refrigerators use Amazon's Alexa technology."
"However, it is worth mentioning that LG Group also launched a new intelligent robot brand CLOi for the first time at this year's CES exhibition, and all of the brand's robot products use LG's self-developed ThinQ AI system, and do not connect to Google or Amazon's voice assistant services."
Another executive who attended the meeting also said: "It can be seen that LG Group is actually not willing to use other people's technology, and sooner or later, it will have to come out and do it alone. ”
In fact, all the big factories with a little ambition are unwilling to use other people's technology, and if they ask for others, they will be controlled by others, which is a truth that everyone understands.
However, technology is changing with each passing day, and sometimes times are not waiting for you, and using other people's technology is also a second choice.
Yao Jianhong flipped through a few pages of documents again, obviously putting a lot of effort into understanding the current status of the industry, rather than brainlessly, otherwise he would not be able to do the second position on the Cote d'Azur.
"In contrast to LG Group, Samsung, which just released its voice assistant Bixby last year, also announced at this year's CES that it will add this technology to its own 2018 TVs and Family Hub smart refrigerators."
Yao Jianhong looked at the content of the document and looked around at the meeting and smiled: "The reason why I focused on this smart refrigerator that Samsung has launched as early as two years ago is mainly because of Samsung's own interesting point of view." ”
Luo Sheng: "What's the point of view?" ”
Yao Jianhong explained simply: "Unlike companies such as Amazon, Apple, SAFTSE or Google, although Samsung Group is noncommittal about the view that 'smart speakers are the most suitable center for managing all kinds of smart hardware', they firmly believe that only refrigerators are the most frequently turned appliances in people's daily lives, so they believe that refrigerators are the most likely to become the backbone of smart homes." ”
"Samsung Group has even given the Family Hub refrigerator the highest management rights of its own smart home platform, allowing it to control all smart home products in the house that support Samsung's IoT technology."
Luo Sheng said with a smile: "This Korean's idea, the angle is tricky, but the big white robot we will launch next year is the real pivotal product of the smart home, whether it is a smart speaker or a refrigerator that the Koreans say, it is dead and will not move, and the big white robot can move around, and our ultimate pursuit of the product is that it is not like a person in addition to being like a person in all aspects." ”
Yao Jianhong nodded and continued to add: "In addition, Google, which participated in the CES exhibition for the first time this year, is still worth mentioning, in addition to Google's cooperation with LG Group in home appliances, it has also further cooperated with Sony, Lianxiang and **L, the three manufacturers in the research and development of 'smart displays' will be equipped with Google's voice assistant services." ”
said,Yao Jianhong further explained:"This so-called'smart display'To put it bluntly, it is actually the same as Google's own design of Google Home and Home mini, which are just smart speakers,It's just that there is an additional display screen that can display information related to voice commands in real time,It can be seen that Google, which has been opened up in the sales of smart speakers,Is trying to catch up with the lag by optimizing differentiated products for experience。 ”
The current situation pattern of the smart home industry, Yao Jianhong has basically deconstructed several of its major manufacturers in the past 20 minutes, which shows that in the field of smart home, the Cote d'Azur looks like "high cold" has no end to play, but the development status of this industry is well understood.
Luo Sheng leaned on the chief seat, crossed Erlang's legs, and said indifferently with a smile: "In the smart home industry, in this sprint race that may only last a few years, these players from different fields are competing to chase each other on different tracks, some specialize in real-sense computing solutions, some specialize in core chip equipment, and some are committed to integrating these cutting-edge technologies into a system of their own." ”
"Whether it's Google, Amazon, or Samsung, everyone wants to be the first to be the leader, and no one wants to be left behind...... It's hard to say who will come out on top in this battle for the smart home AI ecosystem. Provided, of course, that I'm not on the Côte d'Azur. ”
The last sentence caused Yao Jianhong and others to laugh lowly, not only Luo Sheng has great confidence in Dabai Robot, but also the company's internal management.
Although in terms of price, a big white robot can buy a bunch of Amazon's Echo smart speakers, which means that sales will definitely be difficult to go up, and it seems that this is not conducive to the construction of a smart home ecology.
After all, the foundation of the ecosystem is the scale of users.
The major technology giants are competing to lay out in the field of smart home, and all of them have taken a fancy to the same thing - data without exception.
In today's era of big data, data is the most valuable and the core competitiveness of a company, which can bring a steady stream of revenue.
Just imagine, when a family uses a company's smart home products, then the family's daily life and various consumption data will be in the hands of the company, and you will know what products the family likes to consume, what food is preferred and so on.
After knowing this information, there are N ways for digital giants to make money.
However, the value of data information is also divided into tiers, some data are abundant, but worthless, and they also occupy resources and waste resources.
And some data, albeit rare, is of high value.
The Côte d'Azur has never thought of trying to monopolize more than 80% of the entire smart home field, it is completely unnecessary, as long as it monopolizes more than 80% of the profits of the industry.
The positioning of Dabai robot is the model of Azure mobile phone for smart consumer terminals, and it is positioned as a high-end and high-premium consumer product.
Obviously, after establishing its own positioning, the customer group for the big white robot is those middle-income and above families, these customers have money, they have the financial resources to afford the big white robot, and their data is also high value, and the premium depends on their wealth.
The poor are relatively worthless even the data generated, and those who illegally sell data, the data and information of the poor are packaged and sold in millions and tens of millions, and they may buy tens of thousands of dollars, and a piece of data is worth less than a dime, or even a penny, while the data of the rich may be worth a fortune.
This is a very heart-wrenching and extremely real question.
Since the Cote d'Azur is late in the field of smart home industry, it simply doesn't play with those people, and directly takes the high-end route to eat the best quality customer groups, which requires real hard power and real core technology, and this is precisely where the biggest competitiveness of the Cote d'Azur lies.
When monopolizing the vast majority of the profits of the industry, the development speed of competitors is bound to be limited, R&D needs money, and there is not enough R&D funds if there is not enough profit acquisition, and technology cannot catch up, so a vicious circle.
On the contrary, for the Cote d'Azur, it has earned sufficient profits, and when the time comes, whether to reduce the price and extend the tentacles to the low-end market, and to deal a ruthless dimensionality reduction blow to competitors, they have the initiative.
……