The next day, Yao Jianhong's office.

"What does Ali mean to subsidize 300 million yuan to me, so that the Cote d'Azur can establish a flagship store in Tmall Mall and take 100,000 units out of the half-price promotion on the day of the 'Double Eleven' event?"

Yao Jianhong looked at the executives who came to report, he thought about it, stretched out his five fingers after a while, and added very decisively: "You told Ali's people, I agree to cooperate, but I want 600 million, subsidy 600 million and the 100,000 devices are 8GB version, refuse to bargain, and to have a clear understanding of consumer customers, we take out half price promotion is not the result of our price reduction, but the result of Ali's initiative to subsidize my company, the retail value of the product itself is still 4099, not 2,000 yuan." ”

Yao Jianhong has the right to make a decision on this kind of thing, because Luo Sheng basically doesn't care about this, unless it is a major strategic decision of the company, Yao Jianhong is now the second most powerful person in the Cote d'Azur company after Luo Sheng, if he doesn't even have this right, then this executive vice president is useless.

The executives who came to report heard the words of their bosses and couldn't speak for a while, and couldn't help but subconsciously calculate an account in their hearts, 8GB version, 100,000 units, according to the current official retail price, that is about 400 million.

Mr. Yao actually opened his mouth to shout 600 million?

It's better to go to the offline store and buy 100,000 units, and you can save 200 million.

Yao Jianhong was able to achieve this position and did not climb up by relationship, he knew very well that Ali wanted to gain popularity and drain traffic. Without the authorization of the Cote d'Azur, if Ali dares to get it to Tmall Mall in the name of a unilateral dealer to carry out promotions, then wait for a lawsuit.

The loss will be even worse, the strength of the legal team under Luo Sheng is famous, and it is on the same level as "Di Baobao".

Moreover, in addition to the level of litigate, Ali definitely does not want to offend Luo Sheng because of this, otherwise Alibaba Cloud will burp, and the current Alibaba Cloud or Feitian system can quickly get up and ensure that it will not crash during the next "Double Eleven" shopping festival, which is built on the basis of the BlueStack open source architecture.

However, although the executive was puzzled, he didn't ask anything, nodded and replied, "Understood, I will reply to them according to your request." ”

As the executive left the office, Yao Jianhong leaned comfortably back in the boss's chair and said to himself with a smile: "300 million want to rub the popularity and popularity of my product?" Hey hey ......"

For Yao Jianhong, it doesn't matter to the company whether he makes money or not, it is really a skin for today's Cote d'Azur, but if you want to do this business, you have to talk about it according to its actual value.

One yard to one yard.

In the face of Yao Jianhong's domineering request to refuse to make a counteroffer, Ali responded again two days later.

For the first time, the Cote d'Azur set up an official flagship store on Tmall Mall and participated in the "Double 11" shopping festival, taking out 100,000 units of 8GB version of Azure-3 mobile phones on the "Double 11" day for a 50% discount promotion, until sold out, and on the condition that Ali pay a subsidy of 600 million yuan to the Cote d'Azur.

And Ali faced this condition...... Agreed!

This price is two and a half times the planning budget of the "Double Eleven" event, and there is almost no need to think that Ali's first "Double Eleven" event is definitely a rhythm of losing money and making money.

In the second half of this year, Ali indirectly worked for the Cote d'Azur for half a year, and more than 10,000 employees worked hard for half a year to earn more than half of the net profit basically flowed into the pockets of the Cote d'Azur.

I have to say that Mr. Ma is also a ruthless person who doesn't do anything, and if he wants to be ruthless, he will be ruthless and thorough.

……

The subsidy of 600 million may be a lot of extra money for today's Cte d'Azur. But for Ali, this is the rhythm of heavy bleeding, and Mr. Ma also suffered from pain for several days before he recovered.

It took such a big price to invite the brand of the Cote d'Azur into Tmall and the "Double Eleven" shopping festival, turning the pain into strength, and confirming the second day of cooperation, that is, on October 4, Ali began to impatiently promote the momentum, for which he made another bloody investment, up to 30 million yuan of publicity expenditure, which is really the rhythm of fighting.

On October 4th, a large-scale discussion on the Internet suddenly began on the Internet that "you can enjoy a 5% discount on Azure-3 mobile phones purchased online on Tmall on November 11th", and this topic was detonated on the Internet overnight.

You know, the current online topic is definitely related to Azure-3.

After fermenting on the Internet for seven or eight hours, Ali's internal staff was excited, and the traffic of Tmall Mall suddenly exploded that night, and the website was once crowded by the sudden surge in visits, and it took almost an hour to return to normal.

Blue Space, Weibo, QQ and other online social media platforms are also discussing this matter, and the keyword of "2049 yuan can buy Azure-3 mobile phones" has soared in popularity on Yunge search, Baidu search, Weibo and other platforms.

……

Ali headquarters.

"Since this afternoon, the number of visits to Tmall Mall has been as much as eleven times the usual daily traffic, my God, Luo Sheng's influence is really exaggerated now." Mr. Zhang couldn't help but say in amazement.

At this time, all of Ali's executives gathered together, and when they heard Mr. Zhang's words, everyone couldn't help but smack their lips secretly.

An executive at the meeting also sighed again and again: "How much popularity he has harvested in the whole country, I'm afraid this has not reached the ceiling, I guess, because tomorrow is the release date of Azure-3, and more people are paying attention to this matter, so the data that has been drained is not the peak period of traffic." ”

Mr. Ma said with a smile: "In order to invite this great god, I spent more than 600 million, judging from the current effect, the expenditure of this money is not unjust money, although it is indeed painful, but the pain is happy, I am afraid that the pain has no effect." ”

Listening to Mr. Ma's words, everyone is becoming more and more excited, Internet companies, how important traffic is no longer need to be too much to say.

It fully proves the content of the sixth chapter of the book "Inevitable" "filtering", this era is really as long as it can attract people's attention to make money, because today, the traffic explosion of Tmall Mall at the same time, the traffic that was attracted to it achieved an unusually considerable realizability on the same day, the number of online shopping transactions is 20,000 higher than yesterday, and there are still a few hours to end today, and it is not surprising that the turnover can exceed one million yuan.

And those netizens who didn't shop also knew about Tmall, and the popularity quickly went out, and they, potential consumers, were one step closer to becoming real Tmall users.

It may be too absolute to attract people's attention and earn money, but the first priority to make money is to be noticed first, and now there are millions of new songs every year around the world, but the ones that are really famous, well-sung, and profitable and best-selling may only be five or six hundred, or even less.

Ali's senior management can finally sleep soundly tonight, and it will be very demoralizing if more than 600 million is smashed as expected.

But this kind of worry can be said to say goodbye.

Prior to this, there were 27 brand merchants to participate in the "Double Eleven" event, and the Cote d'Azur was the 28th brand merchant to enter and participate in the event, and it was a super brand with its own horror traffic.

However, in the field of consumer electronics, the Cote d'Azur has now surpassed Huawei as the absolute number one brand, and this year's sales have surpassed Huawei.

Today's internal managers of Ali are indeed exciting, and the effect of the Cote d'Azur is that 33 merchant brands are suddenly interested in participating in the "Double 11" event.

You must know that in Luo Sheng's previous life, there were only 27 businesses in the first "Double Eleven" event, and now there are 61 businesses.

And most of the 33 new franchises are more brand awareness than the top 27 that have been determined, and more than a dozen of them have been talked about by Ali before, but people don't look down on it and think that Ali is telling a story, but in fact it can't be done.

Now that these brands have taken the initiative to come to the door, there is no doubt that this is the "Luo Sheng effect" in play, which cannot be analyzed by science, but it is so magical.

For other brand merchants, even internationally renowned super brands such as the Cote d'Azur have come, and they don't dislike "dropping prices", what else can other businesses say, is it more bullish than the Cote d'Azur?

The brand value of the 33 new merchants added up, and the other 27 were also added, which is less than a quarter of the value of the four words of the Côte d'Azur.

What's more important is that this brand is still the company headed by Luo Sheng, and now many people are superstitious about metaphysics, as long as something or something is related to Luo Sheng, bad things can immediately become good things.

It's exactly the same as the stock god Buffett said he was optimistic about which stock, even if it is a junk stock, but as long as it has something to do with Buffett, it will rise sharply and become a high-quality stock.

When investors face Buffett, their brains will automatically give up thinking and then vote with their feet; And now there are a large number of people in the IT industry, VC people or some businesses who have the same taste, and when facing Luo Sheng, their brains will automatically give up thinking and vote with their feet.

If Buffett is the god of the stock market, then Luo Sheng is now the god of technology.

……