Chapter 353 [Ali spends hundreds of millions of dollars on popularity? 】
Yao Jianhong ordered the matter and also left for Luo Sheng's office.
"Mr. Luo, according to the current market feedback results, we still underestimate the potential of new products, I estimate that the annual shipment of 80,000 or 90,000 units can be optimistic."
Luo Sheng looked at Yao Jianhong and said, "You mean to add another 10 million units?" ”
Yao Jianhong nodded and responded: "Yes, and my suggestion is to hand over these 10 million units to Fushikang to do, and not all of them can be OEM, which may have potential hidden dangers in the OEM link, after all, it is not subject to our constraints in essence." ”
Luo Sheng instantly understood what Yao Jianhong meant, and gave it all to Biadi, and it was possible to increase the bargaining power and sit on the ground in the future.
In the face of orders from the Cote d'Azur, Fushikang can't figure out why Luo Sheng doesn't give orders, and Fushikang is better than Biardi on the road to OEM.
Luo Sheng didn't think too much about it, nodded and said: "Okay, the order of 10 million units will be given to Fushikang, but the yield rate must be ensured." ”
Hearing this, Yao Jianhong said with a smile: "Haha, Mr. Luo, I think Fu Shikang will definitely work hard to ensure that it is better than Biadi, and he is willing to take this order even if he doesn't make money." ”
The Cote d'Azur company is now in full swing in the smartphone market, and Fushikang has been licking wildly in recent years, just to win this customer, and a large number of mobile phone manufacturers have emerged.
Not only to earn this big customer, but also to set a benchmark for foundry, the mobile phone industry is being subverted, the decline of traditional mobile phone manufacturers has begun to appear, and the orders of these customers will irreversibly shrink in the future.
The killer part is also the chain reaction, the frenzy of the mobile Internet has been unstoppable, and it will inevitably impact the PC market, and the shipments of computers have also been obviously impacted, although the current PC market is growing in absolutely, but the growth efficiency is slowing down.
And computer foundry is also one of Fushikang's businesses.
In today's turbulent era of change, it is necessary not to seek a new and stable growth point, which is the fundamental reason why the Cote d'Azur loves to answer and ignore Fushikang.
……
At the beginning of October, Hangzhou, Ali headquarters.
"There is no doubt that the Azure-3 phone will definitely sell like crazy, and the Côte d'Azur will also make crazy money."
The person who spoke was Mr. Zhang, who held this meeting, under his leadership, now the treasure mall has officially changed its name to "Tmall", and Ahri's biggest plan now is to start the "Double Eleven" shopping festival carnival, and now there is only one month left to count.
This is a very important internal marketing plan for Ahri, and the internal expectation is to do it once a year, and the effect of the first time is undoubtedly extremely important, because it involves the test of the "flying system".
Every "Double 11" shopping festival is a pressure test of the "Feitian system", in other words, to test Alibaba's cloud computing technology.
Mr. Zhang looked around at the senior executives attending the meeting, and finally looked at Mr. Ma and said: "I think we must seize the heat of the new products on the Cote d'Azur." ”
Mr. Ma was stunned when he heard this: "Xiaoyaozi, don't you tell me that you want to pull the Azure-3 mobile phone to the 'Double Eleven' to play 5% off?" ”
Mr. Zhang nodded straightforwardly.
Everyone present was surprised for a moment, and suddenly someone shook their heads and said: "Impossible, big-name merchants like the Cote d'Azur will never enter the Tmall Mall, and even if they come in, they will not participate in the 'Double Eleven' promotion." Look at those crazy consumers, who started queuing up a week in advance, this new product is not worried about sales, and now the industry is estimated to be most concerned about how crazy it will sell. ”
Some of the merchants who have decided to enter the "Double 11" are willing to discount and promote carnivals, but the Cote d'Azur will definitely not go to the half-discount promotion by itself, because it will still sell out without reducing a dollar.
Mr. Zhang said: "But what about our subsidies? ”
Everyone was stunned again.
Subsidy?
A senior executive at the meeting said with a stunned expression: "My God, I'm afraid it's impossible without hundreds of millions of subsidies, consumers will scold if there are too few goods, and it's counterproductive to do bad things with good intentions, and we can subsidize more goods?" ”
Mr. Ma immediately asked, "How much do you plan to do?" ”
Mr. Zhang said succinctly: "100,000 units, I Ali subsidized about 300 million yuan to the Côte d'Azur company, and these 100,000 mobile phones were sold for 2,049 yuan per unit for the 8GB version on the day of Double Eleven; 32GB sells for 2499 yuan/unit. ”
Ali's current market value is only more than 10 billion US dollars, although it is already one of the giants in the domestic Internet industry compared to most companies, but it is still nearly 30 times different from a giant like Bluestar Technology Group, which is currently worth more than 290 billion US dollars, and is running for a market value of 300 billion US dollars.
However, Alibaba cannot say that it has no money now, and the company's financial position is still very strong, with cash and bank deposits of more than 6.9 billion yuan, about $1 billion, at the end of the first quarter of this year, and no debt, which is important, far exceeding its total cash reserves of $450 million at the time of its listing.
After entering October, Alibaba's third quarter report has been audited, but it has not yet been released, and the revenue for this quarter is about 1 billion yuan, a year-on-year increase of 32.1%; Net profit was 236 million yuan, down 20% year-on-year and 5.3% month-on-month.
The reason for the decrease in Ali's performance statement in the third quarter is that the marketing and R&D expenses have increased significantly, one is to plan the marketing activities of the "Double Eleven" shopping festival, and the other is the research and development of the "Feitian system", Ali's R&D investment in the field of cloud computing services continues to rise, the purpose is not to overturn the dominance of the Nebula Star-Cloud of Bluestar Technology, and the technology giants in Silicon Valley have not thought about it at all.
However, Ali hopes to stabilize its current position as the second largest in the mainland in the field of cloud computing services, knowing that the current market share of cloud computing in China, Alibaba Cloud has won about 12%, Nebula has won more than 80%, and the remaining 7% is listed as others.
In addition to these expenditures, Alibaba this year has also made major investment moves to acquire the management software business of Alibaba Software and the equity of Wanwang.
It can be seen that although Ali's financial situation is quite stable, the current speed of spending money is far greater than the speed of making money, and it will subsidize 300 million yuan just to pull a Cote d'Azur company into Tmall Mall.
If the marketing plan of the "Double Eleven" shopping festival fails in the end, it will be a big blow to Ali, because the investment in it really consumes too much energy for Alibaba.
Outsiders think that Ali is just creating online e-commerce promotions, but in fact, Ali is using this to test its cloud computing technology and Feitian system.
"Okay, just subsidize 300 million, this thing can be done."
Mr. Ma pondered for a moment and made a decisive decision, although the money was really painful, but the current popularity of Azure-3 is really crazy.
In fact, Mr. Ma, including many people in the scientific and technological circles and business circles, has already read Luo Sheng's personal book "Inevitability", which has been very popular around the world as soon as it was published, and has now set a best-selling record of 1.5 million copies worldwide.
And what made Mr. Ma make this decision so decisively is that he just remembered the content of Chapter 6 "Filtering" in the book "Inevitability".
The central idea of this chapter is "in this era, you can make money if you attract attention", which Mr. Ma deeply agrees, because of the marketing plan of the "Double Eleven" shopping festival, all online shopping products on the day are discounted by 5%, isn't this just to attract the attention of consumers?
The principle is the same.
Now there is almost no doubt about Azure-3, it is definitely a phenomenal consumer electronic product, and it must be selling crazy rhythm.
Ali decided to add a fire, on November 11, the "Double Eleven" shopping festival, you can enjoy a 50% discount, 2049 yuan can buy an Azure-3 mobile phone, it can be said that it is to rub the heat and attract the huge traffic here.
……
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Chinese Net