Chapter 400 [Thousands of Dollars Buy Horse Bones, Content Self-Made Plan]

When Kang Wei heard Luo Sheng say this, he immediately understood, if he didn't understand the intention of the boss, it would be dangerous, indicating that his ability was limited and his pattern was limited, and he was not worthy of sitting in this position.

Obviously, Luo Sheng's move is to "buy horse bones" for industry insiders, attract more industry talents, and get more upstream resources.

Bluestar Technology Group's streaming online video business and movie entertainment business group, the two major sectors are actually deeply related, the former is the platform, the latter is the content, only the two can be each other spiraling positive cycle mechanism.

Luo Sheng doesn't want Bluestar Technology to be controlled by others in these two major sectors, and the film and television copyright lease agreements signed with major Hollywood film companies are billions of dollars down, which is also painful, this is an astronomical amount of six or seven billion US dollars, just because of the content resources monopolized by others.

The introduction of popular blockbusters is also a huge overhead, and content is a very critical link, and at present, Bluestar Technology's own controllable content is a Marvel Studios, which is obviously far from enough.

Bluestar Technology Group must have its own content self-production channels, just like Flix, with the ability to produce well-made online dramas and even online movies, in order to compete with Hollywood's content giants, and save them from monopolizing content and asking for sky-high prices.

Luo Sheng lowered his head and thought about it, and said in a deep voice motionlessly: "By the way, there is one more thing, you go and meet with Mr. Chen of Shanda to see if he intends to sell Shanda's literary website, which is a very good IP precipitation pool, which is very helpful for building our own content ecology." ”

Kang Wei's heart is now admiring the big boss more and more, because he found that Luo Sheng actually has such a detailed understanding of such a subdivided field, which shows that there is a lot of effort behind this to understand.

"But don't be too anxious about the acquisition of Shanda's literary website, I guess Mr. Chen doesn't want to sell it now, be a patient hunter, keep an eye on it first, and visit the door as soon as the other party is willing to sell." Luo Sheng added.

Kang Wei nodded: "Understood." ”

Mr. Chen is now obsessed with his "box", simply put, the former richest man in China is also an ambitious bigwig, he put forward the concept of "full entertainment strategy", the so-called full entertainment, simply put, it includes literature, movies, TV series, animation, animation, games and many other content fields, as long as an IP takes off in any of these fields, it can drive the whole field of income.

For example, when a movie is popular, it can drive fandom, TV series, animation, including game adaptations, etc., and in turn, the popularity of the upstream of the industry can also drive film and television adaptations, etc.

There is no doubt that this is a very ambitious and correct strategy, but Mr. Chen's implementation at the wrong time is also doomed to failure, because Luo Sheng's previous life has proved this, and in the end, it is Teng Xun who gradually realizes Mr. Chen's dream.

It's just that now that Luo Sheng is blocking the way, there must be nothing to do with Brother Xiao Ma and Teng Xun.

……

Three days later, Kang Wei personally visited Liu Cixin and directly expressed his hope to obtain the copyright transfer of all his works, including the "Three-Body Problem" series, and the quotation was according to Luo Sheng's meaning.

No more, no less, just 10 million yuan.

At this time, Da Liu was not rich, and 10 million yuan was definitely a huge amount of money for him, and the result was undoubted, and he signed it directly without too much hesitation.

Kang Wei easily got the derivative full copyright of works including the "Three-Body Problem" trilogy, "Ball Lightning", "The Wandering Earth" and other works, and the so-called full copyright means that the derivative copyrights including film and television adaptations, manga adaptations, games, etc., are owned by Bluestar Technology Group.

In 2010, the offer of 10 million was definitely made by Da Liu, and Bluestar Technology was expensive.

However, Luo Sheng has never been a person who only looks at short-term interests, and in the long run, this will inevitably establish a good impression in the minds of content creators.

……

The news that Bluestar Technology bought the copyright of Da Liu's works with a huge amount of money of 10 million was the first to spread in the science fiction industry, and for a while, both science fiction authors and readers in the industry were fried.

Peers are seeing a huge copyright income of 10 million yuan, which is called an envy of the eyes, you must know that many science fiction writers are using love to generate electricity.

And Da Liu can be said to have gotten rich overnight.

The news soon spread further, involving Bluestar Technology and Luo Sheng, this matter was not simple, and the attention immediately increased.

Da Liu not only got the profit, but also came naturally, and he really became famous, gaining greater exposure and greater popularity than before.

The industry's curious speculation that Bluestar Technology Group is going to make efforts in the film and television entertainment industry?

There is a certain logical basis for such speculation, and now it is the summer file, and the popular "Iron Man 2" is the hottest topic at the moment.

Domestic melon-eating netizens are also happy to talk about Luo Sheng's cameo in the movie, Bluestar Technology Group is such a huge business technology empire, with more than 300 large and small subsidiaries, or wholly-owned holdings, absolute holdings, or relative holdings, or strategic investment, or financial investment.

The film entertainment business group is an important territory of Bluestar Technology Group, although it is not comparable to the business scale of social networking, cloud computing services, online translation and games, but its potential has been recognized as second only to its game business group.

It's just that what the outside world doesn't understand is why Luo Sheng spent 10 million yuan to buy Liu Cixin's works at a sky-high price, judging from the perspective of current commercial value, it is completely the rhythm of giving money.

……

On the morning of May 9, Liu Cixin, the author of "The Three-Body Problem", was invited to Sioux City and held a press conference with Luo Sheng, inviting only twenty or thirty media.

At this moment, Liu Cixin, the author of the three-body problem, and Luo Sheng are sitting on a single lazy sofa respectively, Luo Sheng sits casually, and the legendary boss sits comfortably.

"I want to make it clear, I'm a die-hard fan of Da Liu." Luo Sheng said with a smile, calling Da Liu not to suffer, after all, Luo Sheng is more than twenty years younger than the other party.

"Don't dare to be, don't dare to be." Liu Cixin hurriedly picked up the microphone and said modestly, this may be the biggest fan so far.

Luo Sheng smiled undiminishedly, he continued: "I especially love the series of "Three-Body Problem", this is a very great science fiction masterpiece, as far as my personal evaluation is concerned, Da Liu with the "Three-Body Problem" trilogy almost single-handedly raised the mainland science fiction to the world's top level, the "Three-Body Problem" series is definitely a Hugo Award-level epic science fiction masterpiece, this work can be compared with "2001: A Space Odyssey". ”

As soon as these words came out, not only the reporters attending the meeting looked sideways, but even Da Liu was embarrassed to hear it, he didn't expect that the world's richest man, the hottest super technology tycoon at present, would have such a high evaluation of him, and he didn't hesitate to boast between the lines.

Everyone knows what business blows to each other, but isn't your boast a bit too much, archbishop?

Many people suddenly had the idea that Luo Sheng might really be his die-hard fan, so he won the copyright of the other party's work with an amount far exceeding the normal commercial value, which feels like a shot with a fan's mentality, rather than a rational business decision.

For a while, the outsiders were a little confused, some of Luo Sheng's operations were always so confused in the eyes of the outside world, it was difficult to see through in the early stage, and it was a set of things to come to hindsight when it broke out.

Da Liu hurriedly said modestly again: "All my works are just a kind of clumsy imitation of "2001: A Space Odyssey" and Arthur C. C. Clarke, a master of science fiction. ”

Luo Sheng smiled: "Don't be humble, I believe that the "Three-Body Problem" series will definitely become popular all over the world, I can help you contact some international publishing houses and top translators, this masterpiece will definitely be popular." ”

In fact, it is already red, at least in the country.

Luo Sheng's ability to "bring goods" is leveraged, at least his fans have begun to know about this work one after another, and it has aroused curiosity, it can be said that Luo Sheng's words today are the best publicity of "The Three-Body Problem".

"Content ecology is an extremely important strategic segment of Bluestar Technology, we not only have to cooperate with the world's best film companies, we are also about to launch our own content production plan, Da Liu's IP is our key screen creation object, but I am afraid that we will not be able to meet the audience in a short time, we hope to wait for the domestic film industry technology to meet our expectations before it will be launched, we will not easily hurt an IP, especially the classic IP." Luo Sheng said with a smile in his hand holding the microphone.

Liu Cixin was also quite happy when he heard it, Luo Sheng turned back to him and said, "Da Liu will have to come over to help when the time comes." ”

"No problem at all."

Next, in response to a reporter's question, Luo Sheng shared the story that he asked the executives of the two technology companies to buy a copy to watch back, and introduced and deconstructed the concept of "dimensionality reduction strike" described in the book into the business field, which is also refreshing for everyone.

After the end of the media conference, the book "The Three-Body Problem" really reached a new height in the mainland, not only interested in business celebrities from all walks of life, but also attracted ordinary audiences.

The physical book sales of "The Three-Body Problem" suddenly soared after the end of this media conference.

……