It is located in an ordinary small family in Hangzhou City.

"Recently, Haoran, this kid has been yelling to buy him an ieP tablet for studying in the summer, husband, do you know what ieP is? Can you still learn? Liu Haoran's mother was watching the old TV series "Huanzhu Gege" with her husband in the living room, and the advertising time happened to remember this incident.

Liu Haoran was a junior high school student, and his father shook his head: "I don't know, you didn't ask carefully?" I'll find out on the Internet. ”

Just when Liu Haoran's mother was about to speak, she found that the TV commercial just started to play the commercial of the ieP tablet.

"Hey, husband, look, is this what the child said ieP refers to?"

The couple began to pay serious attention to the content in the TV commercial, Liu Haoran is their only child, and he is still very concerned about the education of his children, otherwise he would not be interested in the ieP tablet.

The advertising time is two and a half minutes long, and it is placed in prime time, and the price is definitely not cheap, and it is not just a satellite TV station.

However, the most important thing Luo Sheng lacks is money, advertising bombardment is a marketing strategy, simple and crude, as long as there is money to smash, it is very effective to last long enough.

[ieP, your exclusive tutor]

With the last sentence of the virtual character Luo Tianyi saying the advertising slogan, this advertisement also ended.

Liu Haoran's mother said in astonishment: "Husband, is this ieP real or fake?" Is it really as amazing as it says? It's too high-tech, right? ”

"It turned out to be a new technology product launched by the Cote d'Azur."

Liu's father suddenly realized that he now has an Azure-3 mobile phone in his hand, and although he is not an avid fan of the Côte d'Azur, he is no stranger to the famous tech giant.

"Check it out online." Saying that, Liu Haoran's father made a decision and entered the bedroom and turned on the computer, and his wife also followed, and he didn't pay attention to the TV series when it started.

I have to say that the brand awareness and reputation of Luo Sheng and the Cote d'Azur are very powerful, at the beginning, the advertising showed the magic of ieP, and many people felt that it was a false advertisement, and there were too many exaggerated ingredients.

But when I learned that it was made from the Côte d'Azur, I had to re-judge.

At least the couple has been intrigued by the advertisement.

The two walked around the Internet for more than half an hour, and watched the video of the ieP press conference again, which is not difficult to find, there are too many related news on the Internet, and there is a complete video of the whole press conference on the Blue Star video, or the official high-definition video.

At the end, Liu Haoran's father muttered to himself: "I may not believe in the products of other companies, but the products produced by the Cote d'Azur can develop such high-tech educational products, I think the name Luo Sheng is quite convincing." ”

With the in-depth understanding, the couple also further paid attention to and searched for the previous historical news of the Cote d'Azur, and found the news of more than 100 billion investment in the education and training industry that swiped the Internet some time ago, which made him believe it even more.

"Then buy one for your son, you don't need to buy the most expensive one, 2799 stalls are enough, even if it is not as magical as advertised, it is not bad to be a gift for your son." Liu Haoran's father immediately made a decision, their child's grades are quite good, if his son can't do it, it will affect his grades.

"This ieP tablet entertainment function is so powerful, it's not good in case my son is addicted." Liu Haoran's mother was worried, and she hesitated a little.

"Haha, didn't you see that this thing has a feature called 'Teen Mode'?" Liu Haoran's father immediately took out his Azure-3 and shook it, and added with a smile: "I associate the ieP tablet with my mobile phone, and I can lock the entertainment function in ieP at any time. ”

So, after discussing for a while, the couple decided to buy one for their son, which happened to be the summer vacation, and also made his son happy.

With the passage of time, things like Liu Haoran's parents are happening all over the country, especially in big cities.

This new product accurately grasps the inner demands of the majority of parents, and it has been proved that as long as it can help children's learning, domestic parents will definitely not be stingy with money.

With the advertising of the Cote d'Azur company one after another, the popularity of ieP tablets is also spreading rapidly, and the student groups who love the Internet, mainly junior high school and college students, are spreading very quickly, which is also the age group that is most receptive to new things and most interested in new things.

Then it indirectly spread to the ears of parents, and parents are trying to understand.

There is no doubt that the post-90s generation is the main force of the student group in this era, and many of them are only children, who are precious in the eyes of parents, and there are even some doting parents.

ieP tablets and the cute Luo Tianyi are becoming the latest topics of discussion among students on campus, and they have become the things that students are most looking forward to having in the upcoming summer vacation.

……

The Côte d'Azur held a new product launch event in early May, and after a week, the heat has receded significantly.

But the news related to Luo Sheng seems to have never stopped, because he continues to be active in people's field of vision in another way.

Always active on the front lines.

The time came to May 7 this year, and "Iron Man 2", which was released in North America today, is the first major work at the beginning of this year's Hollywood summer season, and it is also a heavyweight blockbuster in the cinematic universe of Marvel Studios.

Marvel is now Luo Sheng's industry, and it belongs to the film entertainment business group under the Bluestar Technology Group.

Disney was the most angry, and it was just to obstruct Bluestar Technology and wanted to mix Luo Sheng's feet, but if you go back in time, Disney will definitely fake and buy the Marvel Comics Company at that time.

The reason why Luo Sheng is active on the front line again is because he made a real-name cameo in the movie "Iron Man 2", although he only appeared in a short 45 seconds, but this may be the most valuable trick ever, it is unprecedented, and I am afraid it is also unprecedented.

You must know that Luo Sheng's current worth is not only the richest man in the world, but also more than 100 billion US dollars on the surface, and he is also the only individual who has exceeded 100 billion US dollars in wealth so far.

The release of "Iron Man 2" set a record of 4,830 theaters in the North American market, making the film easily earn more than $60 million on the first day of release, and in the first three days of the film with an explosion of $172 million in North American film history, beating the box office score of $155 million created by "Spider-Man 3" in 2007.

This is all thanks to the good reputation accumulated by the first part, which is not only better than Luo Sheng's previous life, but also supported by the social applications of the parent company Bluestar Technology Group.

Although the current Marvel Studios is Luo Sheng's industry, Bluestar Technology Group did not interfere with the operation of this subsidiary, nor did it dictate the production of the film, and the only thing involved was the financial audit.

There is no doubt that this is a Hollywood standard popcorn movie, and the curve of the box office going all the way down is very obvious in "Iron Man 2", but even so, the North American box office is expected to finally lock in the $450 million range, and the success is certain.

In the three days of the first week of release, the box office market of "Iron Man 2" except for North America also exploded, hitting $205 million in one fell swoop, and the global box office reached an astonishing $377 million in the first week, completely detonating the summer of 2010.

The success of "Iron Man 2" is undoubtedly a sweep away the haze of Marvel Studios' "The Incredible Hulk", which was also released in 2008.

At that time, "Iron Man", which had a production cost of $140 million, was a great success, and it also rescued Marvel, which was on the verge of bankruptcy, and by the way, it also hugged the thighs of Bluestar Technology Group.

Originally, Marvel Studios thought that "The Incredible Hulk" a month later would also replicate the success of Iron Man, but it unexpectedly suffered a tragic Waterloo, the film had a production cost of up to $150 million, and in the end it was only exchanged for $263 million at the global box office.

It was a hard blow to Marvel management.

Fortunately, after Luo Sheng acquired Marvel Studios, Bluestar Technology injected $100 million in the name of the parent company, giving "Iron Man 2" and the entire Marvel Cinematic Universe plan a chance to "buy back".

If it weren't for the $100 million guarantee, the production process of "Iron Man 2" would also be affected, and if it wasn't done well, it would trigger a chain reaction and bring a series of negative crises.

Luo Sheng had long expected that "The Incredible Hulk" would hit the streets, otherwise he would not have given the $100 million.

"Iron Man 2", which cost nearly $200 million to produce, detonated the entire summer file at the beginning of the painting, which finally relieved Kevin Feige and other Marvel executives, and then it was time to enjoy the fruits of victory.

There is no doubt that making money must be a big profit, and now the biggest suspense and the biggest expectation of Marvel executives is whether "Iron Man 2" can become the first film in the history of Marvel Studios to break $1 billion at the box office.

At the level of $1 billion, it is definitely a phenomenal movie in this era, of course, "Avatar" released last year was a box office monster, winning a terrifying box office score of $2.7 billion, which is simply a super box office monster.

In terms of China's domestic market, two new films were released in theaters across the country on May 7, namely "Iron Man 2" and "Three Smiles".

The highlight of this week's mainland market is that "Ip Man 2" faces "Iron Man 2" head-on, which is launched simultaneously around the world, with a box office performance of 139 million yuan in the first three days of release, more than double the 69.48 million yuan of "Ip Man 2", and topped the list with an absolute box office advantage.

Compared with its predecessor, the ability to attract money is unprecedented, and according to this trend, "Iron Man 2" is expected to hit the box office line of 500 million yuan in the mainland box office market, and there are very few films that can win more than 500 million yuan in the mainland market in 2010.

"Avatar" is a box office monster, which created the era of 3D movies, and collected 1.3 billion yuan in the mainland last year, and the total box office size in the mainland at that time was only 10 billion yuan, and "Avatar" accounted for about 13% of the movie.

……

Monday, May 8, Bluestar Technology Group Headquarters.

"Mr. Luo, what do you have to tell me?" Entering Luo Sheng's office is a middle-aged man named Kang Wei, who is currently the leader of the film entertainment business group of Bluestar Technology Group, and is fully responsible for this part of the company's business.

"Well, I want you to find someone, and you go in person." Luo Sheng said.

"I want to hear about it." Kang is the answer.

Luo Sheng nodded, and then replied: "This person Liu Cixin, a very good mainland science fiction writer, you bought me the full copyright of all the works under his name, remember that it is the full copyright and all the works, and tell him directly, the price is 10 million yuan, and see if you can sign a new contract, that is, the copyright transfer of his new works in the future, and our company has the right of first refusal at the same price." ”

Kang Wei knows this science fiction writer, but he only learned about it recently, the series "Three-Body Problem" is very famous in the science fiction industry, and the most critical point is that there was a meeting before, Luo Sheng personally named this series and asked the company's executives to buy a set to read it well. Kang Wei also bought a set and finished reading it, and was shocked by the author's unbridled imagination, and also deconstructed the concept of "dimensionality reduction strike" in the commercial field.

"Mr. Luo, 10 million yuan? Isn't it too expensive? I think three million is perfectly sufficient. Kang Wei said hesitantly, he directly compressed it to 30%.

And what is certain is that Liu Cixin will definitely countersign.

There are two reasons, one is that the film and television adaptation of mainland science fiction works is not popular at all in the current era, and the other reason is that Liu Cixin's masterpiece "Three-Body Problem" is only a niche, and its popularity is dispensable, but it is limited to spreading in a small circle.

Therefore, Kang Wei feels that 10 million yuan is really a loss, and it is also unreasonable from a business point of view.

In fact, Luo Sheng also knew that the asking price of 3 million would definitely agree if the author got the full copyright, you must know that in the previous life, the transfer cost of the film adaptation rights of "The Three-Body Problem" was 100,000 yuan, and Da Liu sold it without hesitation, and this price was reasonable at that time.

After a while, Luo Sheng looked at Kang Wei and said lightly: "Take a long-term view, Lao Kang, what I want is not just a writer's copyright, but to set an example for the entire content creation market, to show more writers, excellent works can get higher remuneration from me, we lack these millions?" There is no shortage! Don't just measure it by the tactical pattern, but rise to the level of the strategic pattern, understand? ”

……