Ruan Siyao's setting is very idol drama, which can be said to be quite girly. The seven members of the group play the role of guardian elves, and the resort is a manor guarded by the elves, and the resort is divided into seven parts, and each member guards a part of it. Shoot from the perspective of a visitor, go to different locations and interact with the corresponding members, so as to show the scenery and facilities of the resort.

Originally, it was decided to let Ruan Siyao say first, Ruan Siyao took a sip of tea, "My assumption is like this...... If it is not changed, this should be made into a small promotional video. Then I thought about the way to broadcast it, and if it was on TV, it wouldn't be more than a minute, and the audience would be impatient to watch it after too long. So it was a difficult time to shoot, after all, there were seven people. Of course, if you don't put it on TV, but put it on the LED screen in the city center, it can be a little longer, but this publicity effect is definitely not as good as on TV. ”

"The cost of filming will also be very large, after all, if you shoot according to my idea, it can't be regarded as an advertisement, it is a promotional film. In terms of duration, it must be two to three times the cost of a normal advertisement. ”

"As far as I know, if you put the ad on TV, you will definitely spend a lot more, and if the time period of the ad is better, the cost will only be more. As I just said, the cost of putting it on the LED screen in the city center will be slightly less, and at the same time, the response will definitely be a little less. After my careful consideration and measurement, I personally think that it is better to advertise on Weibo or other websites with relatively large traffic, such expenditure will definitely be slightly less than on TV, and the website traffic will be large, so that the traffic of the promotional film will also increase, so that the publicity effect will not be bad. ”

Lin Xu quite agreed with Ruan Siyao's words, "Then which website do you think it is better for us to put ads on?" After all, there are still a lot of websites with a lot of traffic, so you can't vote for every website. ”

"I've thought about this for a long time. Although the traffic of many websites is very large now, but that kind of video website, many people will open a membership in order to save time to watch ads, in this case, even if the ads are placed, the income will definitely not be much. Based on the various data, I personally prefer to post it on Weibo. ”

"Put ads on Weibo, Weibo has a lot of traffic, and Daily Active User is a large number of daily active users, so the number of views of the ads will definitely not be less. There are not a few G7 fans on Weibo, and I am barely a big fan, so I can also help promote it when the time comes. Speaking of this, Ruan Siyao smiled playfully, "Other people want to give money for publicity, but I am free, and when the time comes, fans will definitely help forward the publicity after seeing it, and while expanding our influence, we can also save a sum of money." ”

"When you say that, I'm a little moved." Lin Xu also knew that what Ruan Siyao said made sense, "But the cost of filming is indeed very high, so it's better for me to think about it again." ”

Ruan Siyao looked at Lin Xu's reaction, and she also had a bottom in her heart, she estimated that Lin Xu liked her own ideas. "I think it's okay with this idea, but I haven't done this work, so I don't know anything about the cost of shooting, but in the current situation, you can save a lot of money on publicity, and you can move some of the expenses used for publicity to shooting, which should not be much more than the initial budget."

"Well, let me think about it, which of the two of you will come first?" Lin Xu looked at Zhao Yun and Zhang Jiahui with a smile.

Zhao Yun was about to move, and wanted to continue to talk about her thoughts, but she was worried about Zhang Jiahui, so she didn't say it in the end.

Zhang Jiahui is also a good person, and it is rare to observe Zhao Yun's small movements carefully and see her uneasiness. "Just let Yunyun come first, I'm not in a hurry."

Zhao Yun was overjoyed in her heart, and the corners of her mouth rose slightly irrepressibly. "Hello, I'm going to tell you what I think. I think that advertising should be done on a wider platform, and now that every household has a TV, everyone goes to watch TV, so I think advertising should be put on TV. As Haruka just said, it must be a relatively large cost to put the advertisement on TV, but if I shoot this advertisement according to my idea, the advertisement can be controlled within 30 seconds, so the shooting cost will be greatly reduced. If you move the initial shooting budget to publicity, you will definitely get a lot of responses. ”

Zhao Yun said almost everything in opposition to Ruan Siyao, she was confident that her ideas would be recognized by Lin Xu, after all, her own method could save money compared to Ruan Siyao's.

Lin Xu put his hand on the table, and his fingers tapped lightly on the tabletop, "Some of the things you said are still very worthy of recognition, but there is one point, although TV is now popular, more young people are still more dependent on mobile phones." Now there are definitely not as many people watching TV as there are people playing with mobile phones, since it is advertising, it must achieve the publicity effect, right? ”

Zhao Yun's face turned red, yes, he forgot about his mobile phone. "What you said makes sense, but more people who can spend in the resort are middle-aged and elderly people, and the people who rely more on TV are also middle-aged and elderly people, and the publicity effect has been achieved, even if the publicity is poor, it doesn't matter."

"I don't agree with you, although middle-aged and elderly people have more spending power than young people, but the main customers of our resort are actually more middle-aged and young. Don't underestimate the spending power of young people, it's not just middle-aged and elderly people who earn more these years. On the other hand, most of the elderly are frugal, will they be willing to spend money on the resort? ”

Zhao Yun couldn't answer this, Lin Xu didn't wait for her to answer, and then said: "Maybe what you said also has some truth, ordinary young people do not have as much savings as middle-aged people, but you ignore one point, the main market for consumption now still belongs to young people." To put it bluntly, regardless of those who are rich, just take our ordinary well-off families as an example, young people are still more willing to consume than middle-aged and elderly people. We advertise to promote consumption, not simply to increase visibility. If we simply expand our popularity, but we don't consume it, then our advertising is equivalent to doing it in vain. ”

"But if you don't expand your popularity, then consumption won't be driven." Zhao Yun retorted.

"You're wrong, I'll give you an example. For example, I am a fruit seller, I asked someone to make an advertisement, and then all of you saw the advertisement, you like to eat fruit very much, and you see the advertisement that our fruit is good and cheap, then you must come and buy it. Then Yaoyao is the kind of person who doesn't like to eat fruits, she saw the advertisement of our family, even if she knew that our fruits were very good, would she still buy them? ”

"Uh, no." Zhao Yun was speechless, not knowing what to say to justify.

"The example I gave is actually the same as the advertisement I want to make, if the ad is pushed to people who don't need it, they won't come to consume it even if they watch it many times. In the same way, if I just show this ad to a person who wants to consume it, he will still come to consume it. So from the very beginning you misplaced the positioning, your ad is unsuccessful and substandard. ”

After saying this, Zhao Yun's face turned white, and Lin Xu's words directly brought back the results she had thought about for a week. However, she couldn't get angry directly, so she squeezed out a dry smile: "It's the first time I've come into contact with these things, and I don't know much about them, so I don't do very well." Thank you for this opportunity, and I have learned a lot from the fact that you have given me so many suggestions. ”

It is said that the children of poor families are in charge of the family early, and I have to say that this is very reasonable.

Zhao Yun's performance is very consistent with this sentence, not that her family is poor, but that she has lived by watching her parents' faces since she was a child, and she is very good at superficial work.

Lin Xu didn't like Zhao Yun's stubbornness before, but after listening to Zhao Yun's words, he felt that Zhao Yun was still very good, at least he could humbly accept other people's opinions. "I think it's good that you're doing this for the first time."

Zhao Yun was immediately moved, "You actually praised me, I'm really satisfied." ”

Roaring, it's okay not to say this, but as soon as he said this, Lin Xu felt a little uncomfortable in his heart, and he didn't seem to say anything, why did he make it so exaggerated. didn't pay attention to Zhao Yun anymore, and spoke directly to Zhang Jiahui: "It's you next, are you ready?" ”

Zhang Jiahui is generous, she has a good mentality, if she can choose the best, it doesn't matter if she can't choose it, anyway, she can go when she shoots, as long as it doesn't affect her to see her brothers.

"Many of our fans are girlfriend fans of my brothers, and girlfriend fans account for most of the fans, so I started from this point and shot from the perspective of girlfriend fans. What girl doesn't want to fall in love with a handsome guy these days, from this perspective, it will definitely attract a large number of girls. So if this idea is implemented, it will definitely not be lacking in the market. ”

"I'm actually a bit similar to Yaoyao, both of them have to shoot promotional videos, and the ordinary advertising time is not enough. The pros and cons are similar to Yaoyao's, but my one may be a little more troublesome than Yaoyao's, Yaoyao's interaction is a little less, and I may need a girl to interact, after all, I'm from the perspective of my girlfriend's fan. ”

Lin Xu bowed, Zhang Jiahui's overall setting is still very good, "Then if you choose this, it means that you have to choose a heroine, and you must be a little famous to choose this heroine, and you will have to spend an extra amount of money, at this point, you should have the most expenses among the three people." ”

"In fact, it doesn't have to be a well-known female star, just choose one with a little acting skills."

"I'm afraid it won't work, if you invite a coffee seat that is not as good as G7, then the woman's side will definitely hype, if you invite a coffee seat similar to G7, then our budget will definitely exceed a lot."

"Then it's okay to invite an amateur, you can shoot your back when the time comes, you don't need to show your face, and the amateur will definitely not ask for much money."

"Amateurs are even worse, you can make sure that the amateur you are looking for will not be an illegitimate meal, although I don't pay much attention to the entertainment industry, but there have been a lot of things in the past two years, I don't want to make anything when the time comes, and it will be bad to cause losses. And as a fan, you shouldn't want your idol to be targeted by illegitimate meals. ”

This said to Zhang Jiahui's heart, "Then it's better to delete the heroine and directly use the camera as the heroine, from this perspective, you can achieve the same effect." ”