Chapter 176: Copywriting for Advertisements
Lin Xu's words really moved Ruan Siyao, but she still counted a few catties and taels herself, "Forget it, I really can't do it." Although what you said really touched me, Auntie, you can't delay things because of me, you better find a professional person. I know a little bit about the preferences of the fans, and I can give you a little bit of advice when the time comes. ”
"Why are you so modest, otherwise, you don't have to look at this matter as an advertisement, just think of a small story, or think of a storyline you like, and then you tell me, and I will make a reference." Lin Xu took a step back and didn't force Ruan Siyao anymore.
"This is okay, I think a story will work." Ruan Siyao smiled, and complained to herself in her heart, who among the star-chasing girls doesn't have a girl's dream.
Lin Xu was half full, "As long as we set the advertising creativity, the shooting time will be well determined." So, Yuanyuan, you have to work hard, help Auntie finalize the idea early, and then you can shoot early. ”
If you want the horses to run fast, you have to feed the horses first, Lin Xu added: "If you can come up with a good idea, maybe the idols will remember you." ”
This sentence made Ruan Siyao's heart move all of a sudden, and I wonder if any fan doesn't want his idol to remember him. "I'll try!"
Lin Xu smiled with satisfaction, and Ruan Siyao added: "Auntie, my friend Huihui is also from our support club, so can I ask her to help think about it together?" ”
Lin Xu disagreed, "I can't ask for it, you think about it together, maybe you can really come up with a good idea, and it won't be me who will take advantage of it then." If you can come up with it, I'll have to thank you. ”
"We must think about it, and when it's time to shoot, you must remember to call us over."
"You'll be the only one to live without."
……
After dinner, Jian Yunxi drove Ruan Siyao back to school. Because he was worried about the resort advertisement, Ruan Siyao didn't stay long, and when he arrived at the school gate, he left Jian Yunxi and ran back to the dormitory.
"Everybody, I'm back." Opening the door of the dormitory, Ruan Siyao rushed directly to Zhang Jiahui, "Sister, there is a fatal matter that I want your help in." ”
Zhang Jiahui was eating fried chicken happily, Ruan Siyao suddenly rushed over, and the mouthful of chicken that she was about to swallow was directly stuck in her throat, she covered her neck with one hand, and her eyes were about to pop out, "Oh, you murder!" ”
Ruan Siyao realized that Zhang Jiahui was stuck, and took the Coke on Zhang Jiahui's table: "Hurry up and drink it, you can swallow it after drinking water." ”
Zhang Jiahui drank half a bottle of Coke in one go, and swallowed the piece of meat stuck in her throat, "Tell me, what is it?" It's a big thing to die, if this matter is not important, and you still stuck me like this, I want you to look good. ”
"Assurance is a fatal thing." Ruan Siyao sat cross-legged on the ground directly, "After you came back this afternoon, I went to see my aunt, and my aunt asked me to help her think about the advertising creative, and she said that I can use this as a reference, and my opinion may be adopted at that time." ”
", sister cow, don't forget Gou Fugui, if you adopt your creativity, please let me hug my thighs." Zhang Jiahui wiped her mouth, her eyes lit up.
"That's not the point, I told my aunt, I want you to be involved in this matter, let's think about it separately, or think together, anyway, come up with an idea, and really adopt that when the time comes, how great it is."
"Me? I can also think? Zhang Jiahui couldn't believe it.
Ruan Siyao nodded: "Yes, I told my aunt, so for the sake of our brother, come on, sister." ”
Zhang Jiahui raised her hand to stop Ruan Siyao from speaking, "Wait, let me be quiet, I feel a little out of breath now." I can't be dreaming, am I? No, no, this dream is so beautiful, hurry up, pinch me. ”
Ruan Siyao couldn't laugh straight, she understood Zhang Jiahui's mood, after all, what she just said was too far away for ordinary fans.
Zhao Yun is also hot to listen to on the side, but her focus is different from Ruan Siyao and Zhang Jiahui, Ruan Siyao and Zhang Jiahui are fans, and it is an honor for fans to be able to give ideas to idols' advertisements, and it is a dream thing. Zhao Yun focuses more on one word - name, if he can come up with an idea and use it in the end, then when the advertisement comes out, he can also add an extremely bright glory to his resume.
"Yaoyao, what you said, can I join in?"
Ruan Siyao was stunned by the question, but she didn't expect Zhao Yun to take the initiative to mention this matter. "You want to be a part too?"
"Well, I like G7 too, so I want to do my part, okay?"
Ruan Siyao had some doubts in his heart, "Aren't you not chasing stars?" After speaking, he felt that the tone of his speech might not be very good, and added: "If you want to join, of course, it's fine, multiple people have more efforts." ”
Zhao Yun also wanted to explain when she liked G7, but the draft in her heart hadn't been typed yet, so Ruan Siyao directly agreed, but she didn't know what to say. I could only squeeze out a dry sentence: "Thank you then." ”
Zhang Jiahui was excited, she didn't have time to look at Zhao Yun at all, but she didn't see anything, and thought that three of the four people were involved, only Xi Xi didn't join, "It's better to ask Xiaoxi, if she wants, let's go together." ”
Ruan Siyao had no opinion, chatted directly with Xi Xi privately, and talked to Xi Xi, as expected, Xi Xi directly refused. "Konishi doesn't want to participate, so it's just the three of us."
Zhao Yun quietly breathed a sigh of relief, fortunately Xi Xi did not participate, so that there would be less competition, and the possibility of his creativity being selected would be greater.
But she also thought too much, although Lin Xu asked Ruan Siyao to think of ideas, but it was not completely dependent on Ruan Siyao, the staff of the resort would also participate in this matter, Ruan Siyao only thought about it as a part of it, and would submit all the ideas to the . company, equivalent to audition.
Zhao Yun was only selected from her, Ruan Siyao, and Zhang Jiahui, and she was already half sure that she would be selected, after all, her high school essay was printed on the student newspaper as an excellent model essay.
She was also wrong about this, although it was to write an idea, but it was not about writing at all, the focus was on creativity. She has never chased stars seriously since she was a child, and she doesn't know the preferences of fans at all, so it's a bit difficult to come up with a possibility that meets the needs of the fan market.
"In that case, are we going to work together, or are we going to work on our own?" Ruan Siyao was already eager to try.
Zhang Jiahui replied directly: "I want to come by myself, everyone has different preferences, if they are put together, the effect will definitely not be good." ”
Zhao Yun also nodded: "Let's do our own." ”
Ruan Siyao has no opinion, "Yes, but as soon as possible, it's best to finish it within a week, I want to go to my aunt next Friday or next Saturday, and then communicate my thoughts with her." ”
In the following week, several people had a very tight time, and they couldn't wait to stay in the dormitory except for class time to think about ideas.
Finally on Friday, after making an appointment with Lin Xu in advance, Ruan Siyao took Zhang Jiahui and Zhao Yun to the restaurant that had been promised, this time Xi Xi did not follow, but went out shopping with his roommates.
There were only four people who had dinner together this time, and even Jian Yunxi couldn't come over.
When he arrived at the agreed restaurant, Lin Xu directly led people into a private room, "Let's see what you want to eat, don't be polite to me, just order, open up to eat." ”
Ruan Siyao was also not polite, and sat directly next to Lin Xu, "Auntie, we are very prepared to come over." ”
"Of course I know, but now it's about eating, so hurry up and order."
Ruan Siyao quickly ordered two of his favorite dishes, Zhang Jiahui was very arrogant, and she was not polite to Lin Xu, but Zhao Yun couldn't let go of her hands and feet, and she hesitated and couldn't order her favorite. In the end, Ruan Siyao ordered two vegetarian dishes, and Zhao Yun finally had two dishes that could be eaten.
During the meal, Lin Xu was no different from an ordinary aunt who cared about her juniors, she was shy and warm to the three girls, and she was meticulous and proper everywhere.
After eating, it's time to get down to business.
"Which of the three of you wants to be the first to say?" Lin Xu got straight to the point.
The three of them glanced at each other, Ruan Siyao didn't care who came first, anyway, they all had to say, and it wasn't an interview, so there was no need to grab this order.
Zhang Jiahui doesn't matter, whoever comes first is the same, anyway, the last thing to look at is the quality.
Zhao Yun is different, she wants to be the first to say, she thinks that the person who speaks first will be able to take the lead and have more advantages in the final comparison. But she was embarrassed to say that she was the first to come, so she looked forward to Zhang Jiahui or Ruan Siyao talking, so that she could express her opinion.
However, it backfired, Zhang Jiahui spoke, but she directly decided Ruan Siyao: "I think I should let Yaoyao say it first, after all, Yaoyao was the first to participate in this matter." ”
Zhang Jiahui said so, and Zhao Yun couldn't say anything, so she could only agree. Lin Xu has no opinion on these, whoever comes first is the same, and Ruan Siyao has no opinion.
"Okay, I'll talk about it first." Ruan Siyao handed over the copywriting he had written in advance to Lin Xu, "The general settings are written in it, Auntie, you read it first, and then I will add it." ”
Lin Xu took the folder handed over by Ruan Siyao, which was all handwritten. Before he started to read the content, Lin Xu was already very satisfied, Ruan Siyao wrote a good hand, the overall volume was neat, and it was pleasing to the eye.
After browsing the documents, Lin Xu is still very satisfied, the overall plot is smooth, the story is very strong, different from the popular advertisement, it can be regarded as a small short drama with a relatively complete plot.
"Why don't you show me what you've prepared first, and then explain it in a unified way, I'll understand your content first, and then it will be convenient for me to understand later." Lin Xu made a request, and naturally no one should not.
After reading the three copies, Lin Xu also had a rough idea in his heart, although he had not yet started to explain, but just by the three written documents in his hand, he could see the advantages and disadvantages of the three copies.
Ruan Siyao's story is strong, and the romantic elements are also very exciting, but the cost must be a lot. Zhang Jiahui's cost is not very much, and the plot setting is not bad, but it is a bit deviant. Zhao Yun's cost is small, but there is no story, too boring and ordinary.
Just looking at the content of the copy, Lin Xu felt that Ruan Siyao should be the first, Zhang Jiahui second, and Zhao Yun third, and Ruan Siyao must be chosen. But for something like advertising, you can't just look at the advertising creativity, but also look at the overall cost, and the benefits that can be brought in the later stage.
"I took a look, just from the copywriting, I still can't decide directly, you analyze it in detail, not only the content of the copywriting, but also the expenses and benefits, you have to talk about it, and I can analyze and measure it."