Chapter 247: Countering Violence with Violence
On the Internet, the negative news of Minglin Company is flying all over the sky and #伪科技公司明林扫地机器人#甚至上了微博热搜.
Lin Wei and Ming Lei, who had just been discharged from the hospital, were very angry when they saw these contents!
Who would have the audacity to attack them like this?!
Fortunately, Ming Lei had minimally invasive heart surgery, otherwise he would have been angry to death by cyberbullying!
The two of them have been in the position of the big guy for a long time, and their mentality is different from that of ordinary small startup owners, they are a little glassy, blindly confident, or conceited, thinking that they will win and not lose, unable to tolerate failure, and their endurance may not be as good as that of small bosses who have gone through ups and downs.
From the annexation of the Dr. company to the present, everything has gone smoothly, and the company has not made much money, but it has been steadily profitable. They think they have successfully entered the home appliance technology industry, but they ignore that any shopping mall is as cruel as a battlefield.
The two of them are just the head snakes of City A, and the besiegers are the same type of companies all over the country, including many bigwigs in the home appliance industry, whose status is only higher than them.
They were caught off guard by the sudden blow, they had no experience in dealing with cyber crises, and Minglin didn't even have a PR department.
For the first time, the two experienced the horror of online violence.
Taobao's return rate has surged;
The customer service was scolded until he cried;
Countless media outlets burst the company's phone calls......
Minglin Company, which has only been established for less than half a year, is about to be paralyzed!
Lin Wei and Ming Lei only then understood why Duan Hong was so angry when Yuchu Department Store encountered a "fake door" last year.
The problem is that Yuchu Department Store is really problematic, and their company is wronged! It's because it moved the cake of a large company and was targeted!
According to this trend, is Minglin Company also following in the footsteps of Yuchu Department Store?
The lessons of the past are close at hand, and Lin Wei and Ming Lei have a deep sense of crisis.
Ye Tang's technical improvement, they are also witnesses. They are technical laymen, they don't understand anything, they think it's amazing! I praise this girl is really amazing, and I also praise her wit, discernment, and eclecticism!
They think beautifully, their company has such a good technology, Minglin Robot will definitely sell!
Reality slapped them both hard.
They immediately convened a meeting between Ye Tang and the core members of the company to discuss countermeasures.
Ye Tang is the youngest, but he is calmer than everyone else.
In fact, she had already expected that Minglin Company would be targeted, which is the same as shooting the first bird, any industry will form conventional unspoken rules, these rules are in the hands of industry bosses, and it is difficult for ordinary people to break through the shackles of rules.
Fortunately, Ming Lei and Lin Wei are not ordinary people.
Ye Tang proposed a solution at the meeting, first of all, to apply for a patent for this technology immediately, the procedures and procedures for reviewing the patent are relatively long, and they have limited time, she asked Ming Lei and Lin Wei if they know the leaders of the patent office.
Ming Lei shook his head,
Lin Wei took a deep puff of cigarette irritably and asked Ye Tang, "I am familiar with the deputy mayor, is it useful?" ”
Useful, of course it works!
Through the deputy mayor, you can get on the line with the leaders of the patent office in minutes.
Lin Wei was confused, and the word "patent" was very unfamiliar to a rough person like him.
"Our technology is real and advanced, and the leaders of the patent office will definitely buy it," Lin Wei actually didn't want to lick his face and beg people to do things, others begged him, but the situation was special, and he was ready to let go.
"It's not ours, it's Ye Tang's," Ming Lei corrected him, "we should use Ye Tang's name to apply for a patent." ”
"No, no, I am now employed by Minglin Company, and the technology developed for the company during my tenure, the patent rights belong to the company," Ye Tang understood his identity, and never thought of monopolizing the technology, and Lin Wei had already given her 5.2 million, which was almost a patent fee.
The two of them conceded the ownership of the patent right.
Lin Wei frowned, his sharp eyes were hidden behind the smoke, as if his eyes were also foggy, he suddenly snuffed out the cigarette butt, "Don't argue, the patent will write Ye Tang's personal name, it was originally a method she came up with alone, and we can't help at all," he looked at Ye Tang, squinted his eyes and smiled, "I hope you will develop more technologies for our company in the future." ”
Lin Wei spent more time and energy than Ming Lei to get to know Ye Tang and get along with her, he knew that Ye Tang was an immeasurable treasure. Today it is just a cheap robot vacuum, tomorrow it may be an expensive object, and with her long-term cooperation, they are absolutely profitable.
In business, take a long-term view, this is what he often tells his two sons.
To please Ye Tang, of course, you have to let her profit.
However, the authorship of a patent, don't fight with her.
The two bigwigs agreed on the same opinion, and Ye Tang had no choice but to agree.
Applying for a patent alone will not immediately stop cyberbullying, and no matter how fast the patent application process goes, it will take at least a week.
Ye Tang said that to deal with cyberviolence, we must also use the Internet to fight back against them, and invite those big Internet celebrities with millions of fans to speak up for the company and fight violence with violence.
Ming Lei and Lin Wei are both old, they don't know what Internet celebrities, what traffic, these young people like things, if it weren't for this matter, they wouldn't have installed Weibo and Douyin on their mobile phones, let alone any B ah A station.
Ye Tang also had a million fans, but unfortunately now her fans are only 60w+. Using the influence of 60w fans to deal with the officials of several large companies is tantamount to shaking the tree. What's more, she has been off the air for nearly a year, and how many people will see her videos and live broadcasts?
You can only spend money to hire big influencers.
There is no shortage of money, Ming and Lin, and they also support Ye Tang's methods.
But where can I find Internet celebrities?
According to the contact information on the Internet, they contacted nearly 30 big Internet celebrities who are now popular with young people and related to the field of home appliances in one day, such as XX evaluation, XX unboxing, and XX electronic strategy.
Probably because they are not bad for money, these Internet celebrities are either very dragging and the prices are ridiculously high, and Ming Lei and Lin Wei scoffed at them; Either as soon as they hear the name of Minglin Company, they reject them without saying a word, saying that they do not endorse counterfeit and shoddy products, for fear of affecting their reputation, no matter how they explain it, it is a posture that I don't believe and don't listen.
Communicating with these people, Ye Tang was very tired, she was going to give up, and first start a live broadcast by herself to try the effect.
Until Vice Minister Gao Tian gave her an idea, "We can try to contact that game anchor Zoo, who has 800w+ followers and a lot of traffic." He doesn't seem to pay attention to the size of the company, and he doesn't care about the quality of the product. ”
Tech otaku hobbies are usually relatively simple, and Gao Tian is also a game lover, and he likes to play "Super God Heroes" in his spare time and watch live games. Zoo is his favorite streamer.