Chapter 176: There is a way to promote

Although beef and mutton are expensive, almost no one wants the water of cattle and sheep, and you can buy it casually for a penny or a catty, and if the demand is larger, you can buy it for a penny or two catties.

Chicken belly, duck intestines, chicken gizzards, pig fat intestines, etc., because chickens, ducks and pigs are not meat food in the eyes of the people, the price is cheap, and their water is not wanted, some people go to slaughter poultry and pork stalls to collect, and the vendors and shops also feel that they save the trouble of taking and disposing of them, which means that one or two cents or three cents all depend on the mind, and you can pack all the ten catties and twenty catties of water.

Although all kinds of water are not valuable at this time, they are a must-have side dish for shabu-shabu.

The only trouble is that the sewer is not easy to deal with, and one of the necessary items for sterilization and cleaning is salt, and a pound of coarse salt costs forty yuan.

Fortunately, a pound of salt is saved, and then I use a pig hair brush to brush a few more times, and add some turbid wine that every household wants to brew, and the flour is cleaned together, and the most unpleasant pig intestine is washed without a little taste, and the cost is not much higher, and it takes more than 50 catties of water to get a pound of salt and flour, and the cost is still very low.

Therefore, Liu Chenxing is also very generous, on a large wooden table with a length of one meter and five long, meat and vegetarian dishes are placed together, all at the same price, and casual diners put them in the dustpan that holds the food.

As for the dustpan for displaying ingredients and food, it is not costly, Liu Qianli has a pair of dexterous hands, and he used to sell bamboo baskets to make money, and their brother and sister, as Liu Qianli's children, have learned a hand or two.

It's easy to say that you can make a dustpan yourself, except for the dustpan that displays the ingredients, it is a large dustpan of the same size, and the dustpan for diners to choose dishes to serve food has to be smaller.

These dustpans are all made into bowls one inch deep, but the diameter is different.

The small bamboo dustpan has a diameter of three inches and is about 15 centimeters, and diners can pick vegetables into it at will, and the price is the same as that of the dustpan, and it costs ten cents a piece.

The medium-sized bamboo dustpan is one circle larger than the small, and it costs thirteen cents a piece.

The large bamboo dustpan is larger than the medium one, and it costs 16 cents a piece.

In addition, Malatang is also sold with other foods, the corn that northerners love to eat, and the rice that southerners often eat, all of which are a penny a bowl, and the price of everything in Chang'an is expensive, and rice is indeed a cost price.

In order to promote business, anyone who spends the lowest price in the store, i.e. a bowl of rice, can get a free bowl of bone broth in a white pot.

Pork bones are worthless, but boiling bone broth always costs firewood, now a bowl of rice and a bowl of soup are a penny, there is no such cheap thing to go all over Chang'an, isn't it stupid to take advantage of it?

Liu Chenxing was an advertising planner in his previous life, and he also did FMCG marketing planning for a period of time, and he is well aware of a truth, consumers don't like cheap things, but they don't necessarily like to take advantage of them.

On the first day of opening, just played the banner of "a bowl of rice for a penny, and a bowl of soup", some people were too lazy to cook and cook, anyway, they had to pay a bowl of rice for a penny to make a meal by themselves, and it was time-consuming and laborious, so it was better to go to the stall to eat a bowl, and there was a free bone broth to give. Of course, there are also people who are shy in their pockets, and they can't run away for at least ten yuan for a casual meal in other places in Pingkangfang, and this money has rice and soup, so it's cost-effective!

Yes, Ren is Liu Chenxing and Xue Yuan worked hard to recruit how delicious the spicy tang was, but the best selling was the rice and the big bone broth given for free.

Pingkangfang is the cheapest alleyway, and it is also overcrowded, and in the blink of an eye, the tables on their stalls are full of diners eating pennies of rice and soup.

Liu Chenxing looked at the diners gathered together, and couldn't help but sigh that it was still easy to do business in ancient times, unlike nine out of ten people in modern times who have been in contact with business, and all kinds of routines are naturally clear, no matter how merchants discount and promote, business is unsustainable.

Liu Qingshan was standing by the pot and was in charge of shabu-shabu, seeing that the table was occupied by people eating rice, but he didn't sell a single piece of his own shabu-shabu, and when he saw Liu Chenxing sending the soup back with a happy face, he couldn't help but say helplessly: "Ah Xing, what are you happy about?" It's all about eating rice, how do we do it in the spicy hot business! ”

Xue Yuan is a little rich woman, and it is a complete joke to be involved in business, but the first time she does business, she doesn't want to lose money and close the door early, she listened to it on the sidelines, and said: "Ah Xing, they just eat rice, and they can't buy our spicy tang, or we can make a copy of it ourselves, it's just noon, I'll eat it for them!" In the end, my eyes looked at the hot red pot, and I felt that the gluttonous worms in my stomach were about to be hooked out.

thought that Xue Yuan was going to say something, but it turned out to be an excuse for his greed, and Liu Qingshan looked at the sky silently.

Seeing that Brother Ah was really going to be so angry with her and Xue Yuan that one Buddha was born and two Buddhas ascended to heaven, Liu Chenxing still had a brother-sister friendship and hurriedly said: "Brother, if you eat, you have to have a lively meal, if we open our business, no one will come to eat, and we will be alone in the cold, let alone do business." Moreover, the taste of spicy hot pot is heavy, among the diners who come to eat rice, ten, twenty, thirty, etc., there is always one who is interested in our spicy pot? So, there's no hurry. ”

As he spoke, he picked up a dustpan full of dishes from the table, then took over Liu Qingshan's work, scalded a red pot dish for Xue Yuan, and said, "Ah Yuan, for a while, it's up to you to show everyone how to eat spicy hot." ”

Seeing that Liu Chenxing really scalded a spicy hot pot on himself, Xue Yuan immediately smiled and squinted, and patted his chest at the moment and said, "Don't worry, eat, I'm the best!" ”

The characteristic of Malatang is that it is fragrant for ten miles, eating fragrant, smelling even more fragrant!

The diners who were seated had already aroused some appetite by the spicy hot smell that was constantly emanating from it, and many passers-by around also stopped to see what it was.

And if it can arouse curiosity, the performance must also have an audience.

As the saying goes, if you can't let a child trap a wolf, this is not rough.

Liu Chenxing had a plan in his heart, scalded a red-flavored hot pot dish, put a bowl of rice, put it on the wooden table where the dishes were displayed, and asked Xue Yuan to show everyone how to eat Malatang.

At the same time, a few dishes were poured on the lavishly, first each table gave a small bowl of spicy tang to the diners to taste one or two bites, and then put the rest on the long wooden table where the dishes were displayed, and inserted the dishes with a small bamboo stick prepared in the morning, Liu Chenxing shouted at the spectators gathered outside, "Aunt Liu is spicy, three days before the opening, I will taste it for free!" ”

"Can you really taste it for free?"

"Oops, it's all worthless launches! No wonder it's free to taste! ”

"No matter how worthless it is, it took a lot of effort to get it out, and this little lady eats so deliciously, you don't taste it, I'll taste it!"

"Who says I don't taste it!?" A bamboo skewer was inserted into a piece of hairy belly and eaten, that is, "hey" and said: "There is no smell of going into the water, but it is numb, spicy and fragrant, I can't say it, I'll taste it again!" ”

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