“…… Hunger marketing. ”

"What do you mean?"

"Generally used in the commercial promotion of goods or services, it refers to the marketing strategy of the supplier of goods to deliberately reduce production in order to achieve the regulation of supply and demand, create the illusion of short supply, maintain the image of the product, and maintain the higher price and profit margin of the product. I used to train luxury agents, but now people don't need me, after all, this kind of course is not difficult, as long as you learn it, it is very easy to get started. ”

"It's the first time I've heard of it, so can lawyer services also be made into a hunger marketing model?"

"Anything, I'll tell you so, even love, if a girl, otherwise the man eats too much, and doesn't let him get it all, the other party will maintain a full sense of mystery and curiosity about the girl. And I'm training seven trainees. They were all abandoned by the man, and wanted to redeem them, after seeing my publicity on the Internet, they hurriedly signed up, of course, I also used the method of hunger marketing, only 7 students were allowed to enter the class, and the tuition fee per person was as high as 100,000 yuan. ”

"So many people learn? I'm interested in telling me about it. ”

"Let me put it this way, lawyer Kui Yiyi, in daily life and work, I often encounter such a phenomenon, you have to pay a deposit to wait in line to buy a new car, you have to register and pay a sincerity money to buy a house, and even wait to buy an iPad, and you often see what limited editions, seckills and other phenomena. In today's material abundance, why is there still a long queue and the supply exceeds demand? ”

"Huh? Makes sense, why? ”

"The explanation is due to rigid demand. However, not all products are suitable for hunger marketing...... That is to say, merchants take a large number of advertising and promotion to arouse customers' desire to buy, and then adopt hunger marketing methods to make users wait, and the result is to increase their desire to buy, which is conducive to the sale of their products at higher prices, or lay a customer foundation for a large number of sales in the future.

"Miss Kui Yiying, at this point, when it's time for you to drink Internet celebrity milk tea, do you need me to go outside to buy it for you?"

"Go ahead, you just have to queue for more than two hours, after all, it's so popular, I just happened to consult the parties on legal issues, and I seem to be really interested."

"Do you think I'm useful? Miss Kui Yiyi. ”

"Hehe, I know if it's useful, but I know it's still quite interesting, and then I said, I'll listen to the 100,000 yuan tuition, and other members rush to you, so is the course worth so much."

"Okay, then lawyer Kui Yiyi, your lawyer's fee is a little less than my fee, and we will discuss it together. Hunger marketing is related to three factors: market competition, consumer maturity, and product substitution. Then, in the case of insufficient market competition, consumer mentality is not mature enough, and the comprehensive competitiveness and irreplaceability of products are strong, hunger marketing can play a better role, otherwise, manufacturers can only be wishful thinking. ”

"Therefore, hunger marketing is suitable for industries with high unit prices and it is not easy to form repeated purchases of individual goods?"

"That's right. In addition, the product or service has a certain differentiation or advantage, and has formed a certain range of brand stickiness.