Chapter 564: Sending Customers to Competitors

"You said quite well, so how much do your students need you to refund their tuition?"

"All."

"All?"

"Plus compensation, 100,000 yuan each, do you think they are cheap and good? In fact, I have told you that training this kind of knowledge, although it is learned in the head, is very likely to have negative effects due to overuse, such as sending customers to competitors. ”

"Wouldn't those seven of your students have ex-boyfriends looking for other girls? That will really make you angry, after all, you are a teacher, you should remind them many times, and let them know it well. ”

"The essence of hunger marketing is to use the utility theory of economics, and utility is different from the use value of goods, utility is a psychological concept, with subjectivity. For example, if a company over-implements hunger marketing and sets the price of the product too low, resulting in excessive consumer expectations, and on the other hand, because the company limits the supply of products too tightly, it exceeds the consumer's waiting time or affordable price, which makes the consumer's expectations greater and more disappointed. As a result, they will divert their attention and look for products from other companies. ”

"Then there are still girls who have replaced your seven trainees, and they still end up falling out of love? But what you are training is, ex-boyfriend to save the school? Do you promise that the tricks will be good? ”

"I don't, in fact, I've said it many times, and when I use it, I have to treat it differently according to my ex-boyfriend's personality and so on."

"Take one of the students as an example, her boyfriend is a typical machismo, but what, she is in a state of love and ignorance, it still works at first, the boyfriend thinks that girls are very individual, but after too much personality, it will become a diaphragm, and finally, in the last man asked, our 2-year relationship, do you really say that you can put it? In fact, she was showing goodwill, but when she was given steps, she still had a style, and as a result, she could only watch her ex-boyfriend give up on her and pursue other girls. When she turned around and cried and shouted for the man to stay, the man said a word, your heart was too cruel in the past, if so, you will not be very good to me. ”

"Crying and shouting for men to stay? Wouldn't that seem more pitiful? ”

"That's what I'm going to talk about below, the brand factor runs through the whole process of hunger marketing. First of all, its operation must rely on the strong brand appeal of the product, and it is precisely because of the brand factor that hunger marketing is a double-edged sword. If it is used well, it can make the original strong brand produce greater added value, and if it is not used well, it will cause damage to its brand, thereby reducing its added value. And my student belongs to the latter group. ”

"And then?"

"When she asked me to pay back 100,000 yuan, I was also worried that she would do something stupid, so I refunded the tuition fee. But after the other six students found out, they even more demanded 100,000 yuan from me, so wouldn't it be a waste of time for me to train them for a year, and I had to cut off the flesh on my body? ”

"Miss Kui Yiying, I've bought you the Internet celebrity milk tea."

"So fast today? Wouldn't you have to wait in line? ”

"It turns out that all of them were entrusted before, but today I didn't go when I was thirsty for food, and I didn't have one person."