"Hyped up? Then I don't drink it, it's not worthy of my identity at all. ”

Kui Yiyu kept pushing and shoving in the direction of the hotel brother until the milk tea was spilled on the ground, which could only be treated as garbage, and in the end no one drank it, but she didn't feel sorry. After all, the hotel brother can buy it not far away, and there is no need to queue, and Kui Yiyu has seen the essence of Internet celebrity milk tea.

"Lawyer Kui Yiming, the milk tea on the ground is hunger marketing, and its implementation is based on the psychology of consumers who are eager to buy, new and fast. In the early stage of product promotion, enterprises use short-term information asymmetry to artificially create a tight atmosphere of product supply, resulting in the illusion of short supply, and then increase prices to achieve huge profits. ”

"But as consumers grasp and understand the information, as well as the maturity of consumer psychology, consumers will become more and more numb to this practice."

"That's right. At the same time, due to the great abundance of materials in modern life, the entry of substitutes or directly competing products will distract consumers, and if competing products swarm to imitate hunger marketing, this lie will be self-defeating. These are the other two students I came into contact with, they liked the same boy, but they didn't know each other, and as a result, the routine was used together. The two men didn't choose, but the next day, they found a replacement for a long-legged MM and went to the hotel to open a room. ”

"It's not worth it if you don't fight for such a man."

"Lawyer Kui Yiyi, in fact, whether a man is good or not depends not only on his own decision, but also on his girlfriend. Another example is my fourth student, who was a luxury agent and had taken my previous course. Understand that enterprises implement hunger marketing, fundamentally speaking, it is a disguised use of the short-term advantage of information asymmetry to deceive consumers. It is human nature to have desires, and it is also natural for human desires and pursuits to never be satisfied. However, according to Philip. Kotler's view, needs, desires, and needs, are essentially different. ”

"The fourth student can understand such an esoteric question, so it doesn't seem difficult for her to settle her ex-boyfriend and let her come back to herself."

"Lawyer Kui Yiyi, you don't know something, but the realization of desire, that is, the transformation of desire into demand, must be supported by purchasing power. To put it bluntly, when the fourth student entered the school, she hid it from me, she didn't have an ex-boyfriend, she just wanted to use it in the suitor market after finishing her studies, and it turned out to be a mess, and the school gossip said that she was a scheming, but she wanted me to bear her losses. ”

"What about the 5th, 6th, and 7th places?"

Just when Kui Yiyu gathered back to her senses, the hotel brother actually reported the price of milk tea.

"46 pieces in a cup."

"What? It was only 16 pieces before. If you don't say it sooner, I'll drink it all. ”

"Lawyer Kui Yiming, it seems that hunger marketing is often ubiquitous, even reflected in this cup of milk tea, because of the sudden rise in prices, as I imagined in the case just now, consumers have suddenly decreased, that is to say, if enterprises artificially create excessive market hunger, and then increase the price of products, when the price of products is raised to the point that consumers can not accept, or do not want to accept, they will think calmly, act rationally, collect information more fully, and use the information obtained to dissect the essence of hunger marketing."