Chapter 9: Battle Mode.

Since the last time she talked to the person she introduced to her aunt on WeChat, Bonnie began to find that it was not too difficult to chat with strange men. As long as the other person asks something, you can answer something, and it seems that you can also happily continue the topic.

is also a strange man, and Bonnie doesn't feel too much burden when it comes to communicating with strangers she meets at work.

Although for modern people, WeChat can be regarded as the most stress-free way of communication, you don't even know who you are talking to, and you can often carry out a business exchange or make some kind of agreement without obstacles.

Maybe sometimes this is a contradiction of social people, who are very good at showing their good side to strangers, and when they leave their familiar relatives, they are often imperfect.

"Someone has taken the flowers... Call, call, call"

"Ouch ouch~"

"Who is so happy?"

"Envy Expression"

"Love Emoji"

"Lin Da Beauty, if you don't come to get the flowers, we will solve it internally~"

"Ouch! Ouch!"

"My boss?! I'll see where she is..."

Xiaoxi suddenly realized that his boss seemed to have not seen much since he came to the company in the morning.

"It looks like a morning meeting in a conference room."

"Why don't you put it on her table?"

"I think I can."

"Okay?" The creek replied suddenly.

"What?"

"Bonnie doesn't like flowers?"

"You don't want your new relationship to be exposed, do you?"

"Low-key, low-key"

"It doesn't feel normal, I haven't heard her mention it before, if it's a wild bee and a butterfly, I'm afraid she's not happy."

Although Xiaoxi is young, she still knows her boss's temperament very well.

"Then she'll come back, and you tell her again." Smile emoji"

"Good, good! Thank you, greatly!"

On the other side, in the conference room, Bonnie was having a video conference with several colleagues from the company.

"What are the marketing department's plans for next year?"

"I plan to talk to several foreign brands about agency cooperation, and according to the current model, it should also be able to increase stable profit margins. Here are a few specific introductions of the company, please refer to it. ”

Next, Bonnie details the progress of several foreign brands that are negotiating to represent, and finally shows a one-page budget table on expected profits.

"The marketing department, even if you talk about foreign agents, the profits you make are actually dependent on the efforts of our sales department, so is this your plan?

"So what does Manager Zhao mean by letting our marketing department directly carry out sales activities? I have no opinion at all. ”

"Do you know sales?!"

Manager Zhao immediately put on another face.

"Whether I understand sales or not, you may not be able to tell for a short time. However, judging from Manager Zhao's speech just now, it is obvious that he does not understand the market. ”

"Don't talk too wildly."

The entire meeting room participants, including the foreign leadership in the video footage, had been communicating in a foreign language until now. At this time, Manager Zhao suddenly changed to Chinese. Bonnie glanced at him and calmly continued to answer in a foreign language.

"I know that our marketing department doesn't do much of the time we do business directly with customers, and even more often than not, we spend money. We are an international trading company, in the face of the international trade market that is changing every day, such fierce competition, if only rely on existing resources, even if we work hard, it is difficult to have new growth points on the original basis. ”

"But the marketing department also has to understand one fact. According to the current performance of our sales department, not all brands have commercial value, for example, today's few, there are several brands that are consistent with the nature of the brands that our company does not sell well. ”

Manager Zhao opened the annual sales performance and the sales budget for the coming year, and there is indeed a big difference in the overall sales performance between brands.

"You're just saying that there are a few brands that don't make money. And these brands all have one thing in common, that is, their products are all green and environmentally friendly, and the customer base is relatively narrow, right? ”

"It's an ironclad fact, numbers speak for themselves."

Manager Zhao has prepared relevant information on his computer, as long as there is an objection, he will put a series of numbers in front of everyone, so that the influence of the marketing department in the company can be greatly reduced.

Over the years, what kind of route the company wants to take and which company's products to represent are decided by the marketing department. It is obviously the most important and profitable department in the whole company, but the sales department is rarely paid attention to.

Every year, even if the sales department brings great profits to the company, everyone's reaction is very calm, as if everything becomes a matter of course under the leadership of the marketing department.

On the contrary, if the expected effect is not obtained, the first to come out must be the sales department. This made Manager Zhao very dissatisfied.

"Even if you don't look at the numbers, you can imagine it."

Bonnie calmly looked at the sales data of various brands in the past one or two years, and did not rush to answer Manager Zhao's questions.

"We have the only sales rights in China for these brands, but they have not brought great profit growth to our company. I've always wanted to hear from you. ”

"Let's talk about it." The leader expressed interest.

"Through the several customers cultivated over the years, as well as the customers who will cooperate in the future, there are more than a dozen brands, large and small. If you want your sales colleagues to run one brand after another, it is really impractical. ”

"If you know, it's good."

"If you have anything to say, just say it."

The general manager of the company has long wanted to return to the original topic.

"Establish a new team dedicated to integrating and promoting products recommended by more than a dozen companies, such as making a web page or holding a small one on a regular basis."

"Isn't that going to cost more money?"

Manager Zhao felt a little incredible.

"It's a reasonable investment, after all, if it's a big brand, there's no need to work with our company at all. What we can sell is our services, which is why we can get so many niche brands. ”

"Obviously, there's a big difference in the amount of money invested in rebuilding a brand and repositioning a series of brands. I think that our company is not suitable for such investment at this stage, which is really a waste of money and labor. ”

Several high-level officials in the video conference also expressed their opinions one after another, and the opposition and approval were about half and half.

"I'll say a few words."

The vice president of Bonnie is also currently attending the conference abroad, but he has not expressed his opinion beforehand.

"I kind of understand what you're arguing about. It's just that the father who makes money thinks that the mother who spends money spends a little more, is that what it means? ”

These two short sentences caused laughter from the audience.

"Lao Zhao, as a senior executive of the company, I can tell you very clearly that the company's current operating conditions are good, and it will not affect the company's operation for the sake of hundreds of thousands or millions. And as the head of the sales department, your responsibility is to make money. Whose money you want to make is where you should pay attention, don't you think? ”

Lao Zhao deliberately staggered his eyes from the vice president in the video conference and did not speak.