Chapter 28: Foreigners, Chinese, Invention and Creation by Yourself is Really Can!
Chen Jiong said to Bai Xi with a smile on the phone: "Oh, what's there to mention about this, brothers and sisters, help each other, isn't it supposed to be?" My wife is so smart, I support her unconditionally no matter what she does. ”
"I thought I was already very good at praising my wife, but when I saw you, I felt that there was really no end to learning!" In the big family of Ning Qian during the day, he felt a strong family affection and sincere but stress-free love between relatives at any time, which he had not felt in his original family, although his mother and sister loved him very much, and he loved them very much, but there was no such a big energy field. He truly realized that marriage is the integration of two families, and when you are surrounded by more love, you will be more powerful.
After SARS, people seem to cherish the days of going out together, and larger shopping malls and shopping malls are lively. The service staff, who were accustomed to no one, were suddenly busy, and the business of several Aimee stores began to improve, and even boomed. The first store, because it is closest to the company, often has customers who want to know about Defeng, and will go directly to the store to see.
Aimee received a call from Lao Xia, saying that he was in Mr. Ning's store and wanted to meet. Ning Qian was very impressed by this Lao Xia, who bought several samples of virtue at that time and vowed to imitate them. Lao Xia walked around the store, touching this piece, looking at that piece, and kept sighing: "It's really well done, the Germans really don't have anything to say!" When he saw Ning Qian coming in, he immediately greeted him warmly and shook hands: "Miss Ning, I'm here to find you." ”
"Lao Xia, oh, I should call you Boss Xia." Ning Qian greeted politely.
"Just call me Lao Xia! My boss is also just starting out. Lao Xia waved his hand.
"Miss Ning, I'm here to discuss something with you." Lao Xia is very serious.
"Say, I'll see if I can help." Ning Qian has always been able to help, and she will definitely help.
"Well, don't I want to imitate the German walker? During this time, I have been figuring out how to get it, and I have found a lot of people in our local area to watch it together. Now I finally have an eyebrow, which is to cast a mold. I cast this set of molds, it will cost more than two million, I don't have the bottom in my heart, so much money. As for me, I want to come and discuss with Miss Ning: Can you help me sell it? If you sell it for me, I'll go and sell the mold. When you sell the real and fake together, who can tell the difference? Besides, what I produce in China is definitely cheaper than what I produce in Germany! ”
Ning Qian knew that this Lao Xia still hadn't grown at all, and he still didn't understand the definition of intellectual property. Ning Qian patiently explained to him why he couldn't do this, that it was illegal to do so, and so on. Lao Xia was angry: "Miss Ning, you say so much, isn't it just to help the Germans speak?" You would rather sell things for foreigners than sell things for us Chinese, what do you think? ”
There are really a lot of people who think like Lao Xia. For example, there is a factory that makes children's amusement equipment, please visit Ning Qian, and in the whole factory, their boss can do OEM for foreign brands, after getting their molds, the idea is to try to deduct them and not return them, and then keep producing pirated copies. In the sample room, you can see all kinds of products that you think are international brands at first glance, but are actually labeled with their own LOGO. Ning Qian actually saw Defeng's picnic tables and chairs, which had been copied and displayed in their sample room.
"Miss Ning, this set of tables and chairs is imitated according to your moral style, in order to appear more cost-effective than yours, I also deliberately made the table top bigger. You see, like, right? "The owner smiled proudly.
"Boss Cheng, do you think you're selling PIZZA, and you're making the table bigger."
Whether it's Lao Xia or Boss Cheng, they didn't do it intentionally knowing that they were breaking the law, they thought it was not illegal from the bottom of their hearts, and even thought that I could afford you, so they imitated you. Ning Qian does not give up communication with them, and always tries to inspire them from different angles, how to correctly understand the manufacturing industry, and how to truly develop intellectual property rights with their own wisdom.
The small bag that has stood on the booth many times and for a long time with Lao Xia also appeared in Ning Qian's store. He came to Miss Ning with something that looked like an industrial part in his hand, and said timidly: "Miss Ning, you are well-informed, help me see, I made this toy myself, okay?" After Ning Qian looked at it carefully, she asked Xiaobao: "Did you make this yourself?" Xiaobao smiled shyly and nodded.
"I grew up learning how to make molds from my uncle, and I love tinkering with these things. This is a toy car I want to make myself, I always feel that something is wrong when I look at it, but I can't say it, Miss Ning, you can help me take a look! ”
This lump of steel can't really be called a toy car, it can only be said to be a put together power plant. However, the principle of being able to move on its own without the need for batteries is still very environmentally friendly and fun.
"Xiaobao, you are very thoughtful, this idea is very good! The one you are making now cannot be called a product, it can only be called the engine of the whole car. But with this most important kernel, all other problems are easy to solve. Come, I'll tell you what you're going to do next. Ning Qian told Xiaobao one by one how to improve, and after speaking, he was not at ease, so he took a piece of paper and wrote it all down and brought it back to Xiaobao.
Xiaobao was very moved: "Miss Ning, I haven't read any books, I think it's amazing to be a literate person like you!" Don't worry, I will implement everything you say! Sure enough, it didn't take long for Xiaobao to come again, and he actually improved the problems that Ning Qian said one by one, and the list written by Ning Qian in his hand had been crumpled to tatters, and there were many outlines and drawings on it.
"Xiaobao, the sample you took this time can already be called a toy. It's amazing! ”
"Next, you have to do a few things: first, continue to optimize the product, and I will give you the details; Second, you have to quickly register a trademark and give your product a name, and in the future, you have to rely on brand competition to make your own brand a famous brand; Third, you have to apply for patent protection quickly, this product will definitely be popular, once it is popular, there will be countless piracy immediately, you have applied for a patent, have your own trademark, in the future when you fight counterfeiting, there is a basis. Ning Qian gave Xiaobao a few more prescriptions, and Xiaobao took these pieces of paper like a treasure, carried his sample, and took a long-distance bus back to Zhejiang.
Ning Qian has invested so much effort to support the original design and research and development of Xiaobao, will it be in vain?
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Part 3: Self-created private enterprises