When the packet came again, the sample was already beautiful! Sure enough, there are also stickers with trademarks and patents.

Ning Qian said to him: "Next, you have to take some time to think about how to introduce your brand to consumers, such as why you founded this brand and what is the original intention behind it?" If necessary, take a model photo, for example, if you are to make a toy car for your son that he likes, there is no electricity but can move by himself, then you can use your son as a small model, you go to tell a father's feelings, how good! ”

"In addition, after you put it into production, go back and send me a few of your finished products. Although my toy store has never sold toys other than Defeng, you have spent so much effort on original brands, and I must support you! Then I'll make an exception for you: put it in our place and sell it! ”

"After you go back, take your samples, go to the Yiwu wholesale market to find wholesalers, introduce your brand and patents to them, tell them that your brand's products are sold for 198 yuan in the top department stores in Shanghai, and you wholesale them directly, only sell 98, so that they have enough gross profit, so that I can help you make an image and brand in Shanghai's high-end channels, and you will go to the wholesale market to run the volume, and we will cooperate together."

Xiaobao's strongest ability is execution, as long as Ning Qian can think of it and write it down for him, he will do it one by one without being out of shape. Soon, the poster of his baby son as a model can be seen everywhere, his Belle brand Didi car is like a fire, unstoppable, so hot that Xiaobao himself can't believe it, he can't be busy, his wife who works in the bank quickly resigned and came back to help him, and soon bought land and built a factory.

Different from the popular line of small packages, Defeng's products are very niche and high-end, and if you want to sell well, you must rely on self-built channels. As long as Ning Qian has a little money on hand, he will open an extra store.

Aimee receives an email from Cordula: Klaus, the eldest son of old Mr. Bettag, has been persuaded by his old courtiers to take over Defeng. Before his death, the old gentleman explained to Klaus that he must support China's Aim [Longteng]ee and do a good job in the Chinese market. Klaus's first business trip after taking office was to visit Aimee's company in Shanghai.

After visiting the market and conducting a comprehensive inspection, he proposed to build a joint venture with Aimee, and Aimee told him frankly: "Thank you very much for your appreciation." But my company, operating for less than a year, the foundation is too weak, the scale is too small, and when the company grows up and reaches a certain scale, we will have a joint venture. Klaus was very embarrassed to see Aimee, but before leaving, he said to Aimee: "I don't know what to do, if I can help you, then I'll give you a container!" ”

Sure enough, when he returned to Germany, he sent a 40-foot high cube container. The value of Defeng's products is very high, and receiving so many free goods is equivalent to receiving money, and the activities and sponsorships that I didn't dare to participate in before are now confident!

After Defeng opened an image counter in Lianbaifang East Commercial Building, SARS passed, and the results were highlighted, and Fang Hua, the manager of the purchasing department, suddenly saw the opportunity. She can do nothing and continue on the old ways, and no one will ask her to innovate. But she is a person who likes to challenge and try, otherwise, she would not have become the first department store to visit the Defeng store and the first department store to agree to Defeng to open an image counter.

She immediately set about a comprehensive renovation in the children's area, with a plan from Fangdong Commercial Building, and the overall design was all turned into a brand image counter. She seriously asked professionals to re-plan the venue, and the division area of each brand was done, and then explained to Zhang Jian: to notify each manufacturer one by one, claim and share the cost according to the district.

When Zhang Jian heard the news, he thought that there should be no problem, anyway, our department store has always said one in front of these manufacturers, and they didn't dare to say two, so he didn't take this matter to heart. When the renovation began, all brands had to suspend business for a few days, and everyone knew the clear schedule and was very cooperative.

When the brands were notified to re-put on the shelves, everyone was shocked by this exquisite decoration: Fang Dong is really courageous! I paid for us to pretend to be so beautiful and have such a good image! Suddenly became a must-visit place for major toy companies to see the market, Manager Fang Hua in a short period of time, met the low, middle and high-level of major toy companies, everyone praised her, and the light of pride shone on her and Zhang Fitness.

And then...... The supplier in charge of the renovation came to the manager to collect the payment......

Manager Fang felt very strange: "Haven't you paid the decoration money yet?" ”

The treasurer replied loudly: "Where did the money come from?" Didn't you say that you would find the manufacturer to share the burden yourself? I haven't received any money from the family yet! ”

Manager Fang immediately called Zhang Jian over: "What's the matter?" None of the manufacturers have come to the decoration money? ”

Zhang Jian was so frightened that he hurriedly called from door to door, and as a result, everyone shouted at him: "When did you say that you wanted us to pay for the decoration?" If we knew it was so expensive, we wouldn't have agreed! Everyone felt that his kind of cutting first and then playing was unreasonable, and directly slapped his phone.

Zhang Jian knew that he was causing trouble, so he hurriedly faxed the decoration drawings of each household at that time to the sales of the docking one by one, and handwrote the apportionment amount and payment account information on the drawings. As a result, everyone who received it called him and scolded him, saying that he was determined not to pay, what do you like.

Zhang Jian cried and said to the other manager: "Manager, I really tried my best, but I couldn't receive the money, and I refused to give it to everyone." ”

Fang Hua was angry: "Then you send a document to inform them that if they don't pay, they will withdraw the cabinet within a time limit!" ”

As a result, Zhang Jian sent a very strongly worded document, requiring the manufacturers to pay within the same day after receiving the fax, otherwise the cabinet would be withdrawn.

This is terrible, the salespeople hurriedly reported the situation to the bosses at the next level, and the bosses were angry when they heard it: "There are still people who do this business?" If you don't communicate the expenses in advance, and now you suddenly forcibly apportion, and threaten to withdraw the cabinet, is there any business common sense and basic rules? ”

Of course, these words, they will not yell at Fang Dong's people in person, they are all in the nest, yelling at their salesmen, and the salesmen who were stunned by the yelling turned around and yelled at Zhang Jian. Zhang Jian, who stabbed such a big basket, was already on the verge of collapse, and after connecting a few phone calls, a big boy cried bitterly in the office, crying and shouting: "Leslie Cheung...... I now finally know why Leslie Cheung jumped off the building...... I can't live anymore......"

This can frighten Fang Hua! If you force him again, in the prime area of Xujiahui, there will be an explosive news, which is unbearable. She thought about it and became angry: such a simple thing, how could this Zhang Jian be like this?

She picked up the list of contacts of each brand and beat them one by one at the manager-level people, but no matter how she emphasized the rules of the mall and the benefits of the brand, people's attitudes were: This is your mall's business, not my business! Why should we pay for your own money! Fang Hua was so angry that he had a toothache: These people, when they brought the bosses over to see the market, they looked like dogs, and they talked wildly, thinking of ways to prove that they were familiar with me and had a good relationship, why did they all turn their faces now?

She could understand why Zhang Jian was crying, and now, after listening to so many gasoline barrel-style phone calls in a row, she wanted to cry too.

However, the decoration money still has to be paid, and you can't make yourself so passive for the sake of public affairs, right?

It's useless to be disheartened, so you still have to find a way. She picked up the list, clicked it down one by one, and suddenly saw a name, her eyes lit up, and she quickly dialed the number......

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Part 3: Self-created private enterprises