Although Mr. Mei is Taiwanese and speaks Mandarin very well, the causes and consequences and the relationships inside are too complicated, and Mr. Fu really can't just let go of the joint venture project he is promoting, and he really can't spend all his time on Lipton. Fortunately, Fang Gang didn't have to worry about it for a long time, David worked vigorously, Mr. Lei had a strong learning ability, and PT gradually found his direction, so Mr. Fu's heart was a little more stable.

In Shanghai, Mr. Fu and Mr. Mei had dinner together, and Mr. Mei mentioned that there was a Taiwanese brand of dumplings that had become popular all over Shanghai recently. The reason for the instant success was that they found a particularly powerful team in Shanghai and set up an office. Mr. Fu couldn't help but feel moved: Lipton can also take this road to open up the East China market! Mr. Fu hurriedly asked Mr. Mei to introduce this amazing sales team.

When Mr. Fu saw this Bian Liancheng, he was a little apprehensive in his heart - this person looked too imposing: the cow was tall and big, with dark skin, if it weren't for the pair of glasses, a suit, leather shoes and a coat to forcibly add a little more civility, just by his appearance, it would be a realistic version of Li Kui, which was daunting. But Chen Yangqing, the deputy who came with him, has the unique elegance of a middle-aged woman in Shanghai: tall and slender, slow-speaking and methodical, looking like the head of the song and dance troupe, with outstanding appearance and outstanding temperament, people can't help but relax their guard against Bian Liancheng, but feel that there are various possibilities for such a combination of them.

Chen Yangqing introduced: Their team has just done a good job in the early market development for Taiwan's dumpling brand, and now that the other party is on the track, they want to find a suitable brand to cooperate with. Mr. Fu thought about it and felt that there was no harm in giving it a try, so he immediately decided to accept their entire team and open a Lipton office in Shanghai, with Bian Liancheng as the director and Chen Yangqing as the deputy director, and they also brought four salesmen.

PT received a call from Mr. Fu saying that Director Bian of the Shanghai office would report to him from now on. PT has never been to Shanghai, so he said it was good and good without thinking about it, and started to schedule time to go to Shanghai.

A few days later, Mr. Fu called PT again, saying that he also had a relationship in Beijing and recommended a suitable candidate to him - Zhai Leilei, opened an office in Beijing, and Zhai Leilei also reported to PT. PT thought about it this time and felt that if it went on like this, Mr. Fu would have to ask who the sales manager was. He quickly said very good, very good, and began to schedule time for Beijing.

The fax that Ning Qian saw was an invitation to go to Chengdu to open a commodity expo, which would be opened the day after tomorrow, and the most important thing was that there was no charge for the booth! Ning Qian has never been to Chengdu, and she doesn't even know what a commodity fair is, so she feels that it should be similar to the Canton Fair. Since there is no charge for the booth, you should go, and maybe you will have a chance.

She thought about it, showed the fax to Richard in the marketing department, and asked him if he wanted to participate, and Richard looked dazed. She asked Cathy again, who was very busy, and said that she was preparing the documents needed for the general manager's meeting in Shanghai, and who wanted to go.

Ning Qian asked the PT who was walking around in his trouser pocket. PT glanced at the fax and said, "It must be that there are a few vacancies left at this exhibition at the end that are not good-looking, and I am looking for someone to fill the seats, so you can go!" ”

When Ning Qian heard this, she was overjoyed, and completely relied on her own understanding, and began to prepare:

Posters, hanging flags, large and small LOGO...... I searched all over the company, but I didn't have a single one. She asked Cathy what the promotional materials were, and Cathy replied lightly, "I don't know, and no one has told me." ”

If it is going to be carried out the day after tomorrow, then tomorrow it will be achieved anyway, and it will be too late to print it now. Ning Qian turned out the belongings she brought on the day she joined the company: advertising pens, paints, all kinds of large and small papers, took out her housekeeping skills of blackboard newspapers when she was in college, and began to draw her own LOGO. She remembered that in the small warehouse on the fourth floor, there was a roll of yellow cloth, and she brought it with her. And most importantly, these two whole boxes of tea! PT watched her go in and out, chattering busily, and also began to nag:

"Can you take so many things alone?"

"But if you don't go alone, will the company still find someone to accompany you on a business trip in the future?"

"Do you know who you're looking for when you arrive?"

"But if you don't even know who you're looking for, then what are you going to do?"

Ning Qian watched PT debate with himself, knowing that he wanted to let himself develop customers, but also worried that he couldn't handle it, so he asked: "Then do you know anyone in Chengdu?" This time he asked PT, but he reacted quickly, made two calls in succession, and then handed the phone to Ning Qian: "You come and listen, I don't understand what she said." ”

The other party was Mandarin with a thick Chengdu accent, and a female voice laughed heartily and enthusiastically.

"Hello, I'm Ning Qian from Lipton, and you can call me Xiao Ning. What do you call you? ”

"I'm Manager Fan of the Sugar, Tobacco and Liquor Company."

"Hello Manager Fan, I'm going to trouble you: I will go to Chengdu tomorrow to participate in the exhibition, I want to ask you for help, I don't know if it is convenient to visit you?"

The other party readily agreed. Left the address and phone number, and as soon as lunch time passed the next day, Ning Qian arrived at Manager Fan's office.

Manager Fan looked at this little girl, pulling such a big three cardboard boxes, startled, and couldn't believe that she was from Guangzhou alone.

Ning Qian asked Manager Fan if she could lend her two girls and work together for three days.

Manager Fan immediately shouted in the office: "Come on, come on, Yao Yao, Xiaosu, come over quickly!" ”

Yao Yao, who looked older, and Xiao Su, who was full of childishness, walked over suspiciously.

"I think this Xiao Ning is about the same age as you, maybe he's still young."

Turning his head, he asked Xiao Ning, "How old are you this year?" ”

"Twenty-two."

Manager Fan immediately raised his tone:

"Look at Xiao Ning, who is younger than the two of you, he dares to go so far to work alone. Learn from her! In the past few days, you have been following her, you must listen to her arrangement and learn something! The two little girls looked at each other and bowed their heads a little shyly.

After Ning Qian explained the work arrangements to the two of them, she asked Manager Fan if it was convenient to put the three boxes there first, and Manager Fan said repeatedly: "Come on, come on, just put it here." Xiao Liu, tomorrow you pull the box to the exhibition, this kind of hard work, let the young man do it. ”

Ning Qian went straight to the local department store and bought three of the cheapest and thinnest yellow sweaters and three yellow hats, all of which were labeled with her hand-painted Lipton LOGO, which instantly became a professional uniform.

Early the next morning, at the exhibition site, a booth of only nine square meters, the yellow cloth was hung down, becoming the most eye-catching background board. In the center of the hand-painted big LOGO, three girls in brand uniforms are enthusiastic and energetic to do magic for everyone:

Three tea bags:

Add hot water, and it becomes a pure black tea that is warm and translucent like red jade;

Add lemon slices and sugar cubes to make lemon black tea;

Add evaporated milk and sugar cubes to make milk tea.

The audience was surrounded by those who watched their performance, and they let out bursts of amazement. Then the three little girls poured a little bit with a small paper cup and handed it to the onlookers to taste, everyone nodded and said that it was delicious, especially the children, who raised their little faces again and again and said that they wanted to drink milk tea. Ning Qian thought: "It would be great if I had the opportunity to be a children's brand in the future!" How happy! ”

The neatly displayed goods next to it were sold out in a while. In order to let everyone see clearly and remember what the products of this brand look like, it is necessary to keep the booth always with a magnificent display, Ning Qian took out the second batch of goods to display, and no longer gave the goods on the spot, but asked the guests to pay the money, registered, and told them to go to the sugar, tobacco and liquor company to pick up the goods ten days later.

Sugar, tobacco and liquor are very trustworthy local state-owned enterprises, and everyone readily accepted them, and also took the initiative to propose: Anyway, I want to pick it up, so it is better to buy a few more boxes. Seeing that the reception volume was getting bigger and bigger, Ning Qian immediately ran to the public phone next to him and asked Manager Fan to send an accountant to keep accounts and a cashier to help collect money.

After three days of exhibition, the three girls actually sold 100 boxes of tea, and all of them were paid in advance. Even the clothes they wore and the hats they wore were asked to be bought. If it weren't for the fact that the LOGO on it was temporarily pasted, Ning Qian really wanted to sell it for money, haha...... Yao Yao and Xiaosu have never experienced such an exciting selling of goods, and they are becoming more and more motivated day by day. Xiaosu, who was still a little shy on the first day, has become a fierce sales cadre on the third day, and Yao Yao has become the commander of the scene and the sugar, tobacco and liquor company with a clear mind, clear process, and coordination.

Manager Fan was really stunned! She didn't expect this Lipton black tea to be so popular; This way of presenting to the guests is so interesting; This method of training people is so effective; I didn't expect to receive so much money in advance in three days! Theoretically, the money received was from Lipton's company, and she was just helping, but with an active brain, she immediately smelled the fragrance of money.

She took Ning Qian's hand: "Xiao Ning, I have never seen a girl as capable as you." The first time I talked to you on the phone, I didn't know what you were selling. My client in Guangzhou, Mr. Liao, said that his supplier in Hong Kong had something to ask me for. Unexpectedly, a young and beautiful God of Wealth came to the door. ”

"You let me be a dealer in Chengdu! I'm sure I'll do a good job! "Manager Fan is sincere and confident.

Although Ning Qian was happy in her heart, she couldn't help but see the world. She said calmly and politely: "Manager Fan, this exhibition depends on your support!" For the 100 boxes of goods sold this time, you will first pay for the goods to our company according to the purchase price of our distributors, and thank you and the sugar, tobacco and liquor company for the profit in the middle. ”

"There are high requirements to become a distributor of Lipton, after all, Youjia is the largest consumer goods company in the world. I suggest that if you really want to be a Chengdu dealer, just in the next few days, after discussing with the team, write a plan, especially how to start the plan, and send it to me. I'll help you get it. ”

Manager Fan didn't understand what plan to write for business, so Ning Qian taught Manager Fan what to start with. Manager Fan called Yao Yao and Xiaosu over to listen together. Ning Qian confirmed that they roughly understood, wrote an outline in the notebook, tore it down and handed it to Yao Yao, saying that she hoped to receive a fax of this plan within two days. Ning Qian emphasized: The plan is not written on paper, it is to help us sort out our thinking, not to fight unprepared battles, and the most important thing is to do everything written on paper.

The reason why it is so complicated is that Ning Qian was trained in Youjia Hong Kong: as a brand company, we bring customers not only goods, but also ideas and methods.

Before Ning Qianren returned to the company, Manager Fan called the payment, and the Ministry of Commerce immediately started the delivery process, and the sales chariot was finally launched!

Ning Qian sold a hundred boxes of tea in Chengdu and found a customer who wanted to be a distributor - even Mr. Fu was surprised to hear the news - he didn't expect that the first big order after the production of Lipton black tea in China really came from the Ning Qian that he had been optimistic about and fought for. Mr. Fu felt that this first official dealer must be treated ceremoniously, and hurriedly flew back to Guangzhou, wanting to ask in person.

Ning Qian soon received the market development plan from Manager Fan, and according to the format suggested by Ning Qian, he introduced in detail what to sell, who to sell to, how to sell, who to sell, and how much to sell. They even proposed that they wanted to hold a grand press conference at their own expense, and planned to invite all potential customers such as local four- and five-star hotels, department stores, supermarkets, nightclubs, and major local media, all of which were clearly listed, and the brand only needed to send representatives to participate.

It was the first time for Mr. Fu to see such an orderly candidate dealer, and he decided on the spot to let them be in charge of Chengdu, and the cost of the press conference was borne by the Lipton brand. Ning Qian called Manager Fan and asked, are you ready for the press conference to be executed? Manager Fan said happily on the phone: "I heard from a reporter friend of a TV station that this works best, how to open, I really don't know, but don't we have you?" ”

Ning Qian, who has never organized a press conference, can she handle it?