As Lipton's fame grew, more and more young people at the headquarters were attracted by the brand's vitality and vigor, and were looking for ways to transfer to the joint venture.

No, Ren Ying, a college student who joined the platinum boat two years later than Ning Qian, heard Ning Jiawei say that Ning Qian was his sister, and immediately dragged Jiawei to help, can you get her to Lipton. Jiawei, who had a very good impression of Ren Ying, joked: "When I am my girlfriend, you are my girlfriend, I will go and talk to my sister." Unexpectedly, Ren Ying readily agreed.

Ren Ying thinks she has no reason not to like this boy? -Intelligent, handsome, with a good family background, and especially good at taking care of people. Jiawei didn't expect that in this way, he could earn the girl he liked at a glance as his girlfriend, and he couldn't do it without helping, so he called Ning Qian to come to the house for dinner, saying that his godmother wanted to her daughter.

As soon as Ning Qian arrived at Mr. Ning's house, her godmother Fang Qianping was distressed: I haven't seen you for a long time, why has my face changed? Seeing Ning Qian, who was so thin on a small face that he wished that there were only two big eyes left, Jiawei was also startled: If Ren Ying went to Lipton, would she also be thin into a handful of firewood?

"Brother, drinking our Lipton tea will make you lose weight." Every time Ning Qian went to Luo Xia's department before, her Xiaozhang would laugh at her for being fat, saying that her round face was not good-looking, and she was distressed for a few minutes every time, but now she finally said goodbye to her big round face, isn't it good.

Godmother and Jiawei both asked Ning Qian about her current work, and Ning Qian told her different experiences in different places, and her godmother had a headache when she heard it: Why, don't you all have time to rest? Working more hours in a day than we could as teachers?

Jiawei was a little hesitant, not knowing if Ren Ying, who was now relaxed and happy at work every day and had a three-hour lunch break at noon, could adapt to this kind of high-intensity work.

With the rapid development of Lipton's business, in addition to setting up offices in Shanghai, Beijing and Hangzhou, the Guangzhou headquarters has recruited a group of sales personnel to be responsible for different regions. Through the unique training system of Youjia, it is urgent for employees to grow rapidly and work in the way of Youjia.

Gupta urgently recruited Mr. Kumar, a senior salesman from India, to China as a full-time sales trainer for Lipton. Kumar did not speak Chinese, so he had to be assigned a translator and assistant.

Lei Yue'er took a list and came over to ask Ning Qian which one was more suitable, these were all platinum boat workers who had applied to come to the joint venture company. Ning Qian saw Ren Ying and had an impression of this elementary school girl, she was also a member of the student union back then, she looked cheerful, enthusiastic, and down-to-earth. When she came to Bozhou, Ning Qian had already left the headquarters, and she didn't know how her work was performing, and when she saw that she was from the special tea department, she called Jiawei to ask her.

Jiawei didn't expect Ning Qian to take the initiative to call to ask about Ren Ying's situation, thinking: Didn't I show my feet? I just established a relationship with Ren Ying, and I didn't dare to tell anyone in my family, how did Ning Qian know? Jiawei said: "This girl is very serious, she really wants to go to Lipton, and she specifically told me about it and asked me to help her." ”

"Oh, brother, are you so principled? You didn't even mention it to me. Ning Qian and Jia Wei were joking.

"In terms of comprehensive ability, do you think she is suitable for Lipton? You know, our working hours here are not as regular as those of platinum boats, and the requirements for people's physical and mental ability to withstand stress are quite high. ”

"In terms of ability, I think she's still good, to say the least, very promising." Jiawei hesitated again and again, and felt that he should still support Ren Ying.

"Okay, I see. I will recommend her to Mr. Lei, of course, I will recommend at least three candidates, and in the end, it depends on the decision of Mr. Lei and Manager Liu of the sales department. Ning Qian told Jiawei.

Jiawei thought: Anyway, it's recommended, and it's worthy of Ren Ying, as for whether it's okay or not, God decides! Okay, satisfied Ren Ying; No, if you satisfy yourself, you won't lose anything.

After the assessment, the final one was selected was Ren Ying! Ren Ying thought that Jiawei had helped, Jiawei thought that Ning Qian had helped, and as soon as the two of them were happy, they shook their relationship to Ning Qian, and Ning Qian was surprised: the younger sister actually became a sister-in-law, and she was about to become a colleague who got along day and night!

She reminded Jiawei that Ren Ying's position requires accompanying Mr. Kumar, a sales consultant, on business trips all over the country, and he must not complain or delay Ren Ying. Ren Ying, who had never been on a business trip before, thought of being able to travel around for free, so excited that she grabbed Jiawei's arm and screamed: "Envy me, right?" You envy me, don't you? ”

Pay close attention to Ning Qian's side, and her eyes are always catching and looking for her figure. But she was always dragging her suitcase—either ready to leave or just returning.

If he said that he still had a hazy good impression of Ning Qian before, but after a while, he felt that he really couldn't be considered as a girlfriend - this is clearly a career-oriented girl, very good as a colleague; It's really not suitable to be a wife. A girl who can't see anyone all day long, what should her family do? - The thought crossed his mind.

So what did Ning Qian's family do? - "Coriander, don't worry about your parents, a good boy has ambitions in all directions, you have been like a boy since you were a child, dare to act, do what you want to do with peace of mind, don't have any worries!" Remember to eat more, don't have a meal without a meal. ”

Every time Mom and Dad are on the phone, they always encourage and tell Ning Qian like this. No matter how long she travels, they feel that as long as she is happy, she is satisfied. Although my mother always felt that Ning Qian's physique was not good, she heard that she almost didn't get motion sickness now, and she was particularly envious: "I'm just afraid of motion sickness, and I'm very nervous every time I go on a business trip." It seems that I should be like you and ride as much as I can, maybe I can also avoid motion sickness. ”

Yes, Ning Qian's parents are extremely supportive of her work, and no matter how long Ning Qian is on a bad trip, they always encourage her warmly. Whenever she has the opportunity to go home, she will share her work during this time with her parents. They knew almost every one of her colleagues' names, job titles, and even personalities, but they had never seen them before.

"Pay attention to whether there is a suitable person around you, you should really think about personal problems, find a reliable boyfriend, and we can rest assured!" Ning Qian's father really didn't understand: My daughter is the cutest girl in the world, why didn't anyone chase her? Ning Qian's mother also took stock of all the school-age young men around her, and found that there was really no one who liked Ning Qian. Seeing that she has been working for three years, why hasn't she moved at all?

Ning Qian finally returned to the Guangzhou headquarters for a meeting and reimbursement, Fang Gang suddenly walked in front of her and said very casually: "At noon today, I have a classmate who came to Haiyin and wanted to have a meal with a few young people in our company, or you can come too!" Ning Qian was embarrassed to refuse, and waited at the gate downstairs on time.

A very small van came over suddenly, driven by Chen Yufan, a college classmate from Fanggang. He braked suddenly, stretched out his arm, and looked like he wanted to shake hands: "Oh, pretty girl, are you a colleague from Fanggang?" Ning Qian looked at the young man who inexplicably felt that he looked like a square piece of toffee, and responded politely: "Yes, you are his classmate, right?" Nice to meet you. ”

Fang came out with three girls, David's secretary Sandy, assistant to the finance department, and Joan, the cashier. The six of them got into Chen Yufan's van together and came to the restaurant at the bottom of the Haiyin Bridge. It's really a play of three women, especially Sandy, who is expressive and eloquent, and one person is already a good-looking and good-sounding play, and the voices of the three girls come and go, laughing and laughing constantly.

Ning Qian has been pondering the matter of the Shanghai office that Gupta said at the meeting this morning, and it has become almost silent throughout the whole process. After eating silently, the group was abruptly sent back to the company by Chen Yufan.

Before getting off work, Fang Gang walked up to Ning Qian again, smiled and said, "Today's lunch was very happy. My classmate said: I want everyone to get together again as soon as possible, go to karaoke, I'll tell you in advance when the time comes. Ning Qian obediently agreed. But it wasn't until Ning Qian went back and forth four or five times that he still didn't see Fang Gang send out an invitation again, but met him, and his expression was still a little unnatural. What's going on?

As a Western-style black tea, Lipton became an instant hit in the Chinese market, which also made other foreign tea brands think that the Chinese market is easy to make money and enter the market one after another. For example, another brand known as the British Li Heng.

Li Heng began to advertise frantically in Shanghai, and for a while, television, street sign light boxes, car bodies, newspapers, etc...... It's really everywhere you go, it's overwhelming, and it makes people feel that this company is really rich! At the same time, Youjia's ice cream brand Xuelu was also on the market, and in the same way, you can see the media, almost all of them are advertised, and there are their freezers on the streets and alleys.

Chen Yangqing was under too much pressure, so he called and asked PT: "Manager Liu, Li Heng is such a big media offensive, you said let's not care, let's do sales to make money first, then I want to ask: Is our Lipton born to the excellent family, or adopted by the day after tomorrow?" Isn't Snow Dew also a brand of Youjia? How can they advertise so dramatically, why don't we have a budget at all? Isn't it so unfair! ”

Didn't Gupta say that? - We Lipton just don't have the money to spend right now.

In the face of competition, of course, we cannot sit idly by, but must find the focus of confrontation. When Ning Qian, Judy and Spring came to Shanghai, they saw Li Heng's advertisements everywhere, and even from the window of Lipton's office, both sides of the road around People's Square were all occupied by Li Heng's advertisements, and there was a kind of arrogance that blocked your door and pierced your heart.

After Ning Qian went to the major channels to see it, she knew it in her heart: although Li Heng advertised very fiercely, they still had no ideas on the channel layout, basically only shopped supermarkets, and the catering and other user channels did not move at all. Then we Lipton must be more brainy and efficient than them! She immediately assembled the channel marketing and office sales teams and formulated the following strategies:

In the retail channel, occupy all Li Heng's display shelves! Li Heng bought a special end rack as their special display to attract the attention of consumers, then Lipton's team is more diligent and attentive than them – "hide the opponent's goods and show their own goods!" ”

The sales and tally clerks hid the goods on Li Heng's end shelves in the innermost part of the shelves, and the outside was densely occupied with Lipton's goods, and the price tags and shelves were all adjusted in place. Lipton's people are diligent, sweet-mouthed, and familiar with the staff in the supermarket, while Li Heng can't see the tally clerk at all, and the people in the mall naturally turn a blind eye. After reading Li Heng's advertisement, consumers who came to find Li Heng couldn't find Li Heng on the shelves, and Lipton stood there brightly, of course, they would still buy Lipton!

The supermarket wants turnover, and seeing that Lipton's sales are rising, they pay more attention to it, and gradually, they almost forget that Li Heng is advertising. Those who remember have the impression that this Li Heng is so fierce in advertising, but it still can't be sold, it seems that it is still Lipton!

After more than two months of such a sniper battle, Li Heng ran out of ammunition and food, and finally completely abandoned the Chinese market. They didn't understand until they died: why did they spend so much money and advertise so much, and there was no splash in sales?