Chapter 10: Believe in the power of branding, believe in the power of believing
Ning Qian, who got the 2,000 yuan purchase budget, remembered the 700 yuan overseas installation fee that year. Sure enough, clothing, food, housing and transportation "clothing" ranks first, whether it is socialism or capitalism, they all care about whether our image is good or not, stand up and are not spiritual, and they are willing to spend money to buy us clothes.
The partners in the sales department all felt that it was too luxurious to buy a full 2,000 yuan of clothes in one go! But if you don't spend this money, the company won't reimburse you, and it's not cost-effective.
Several people gathered around to discuss how to get clothes, both to wear and reimbursement, and finally discussed a plan: A Ping Penny went to a familiar clothing seller in the clothing wholesale market, and used the wholesale price to give each person 500 yuan of clothes, and then issued an invoice of 2,000 yuan.
"In the wholesale market, five hundred yuan can already take several blazers!" Penny said very knowingly.
Ning Qian happened to walk by, heard it, didn't squeak, returned to her seat, and tapped the keyboard quickly. Penny walked over and told her what she had just planned, asked her about the size of her clothes, and planned to register them together to get her clothes approved. Ning Qian asked Penny to wait, walked to the printer, picked up the typed documents, and gathered everyone together again.
"I think the idea of centralizing procurement and negotiating wholesale prices is very good! Who is so smart? Ning Qian's admiring gaze swept around. Of course, it's Sister Yu! She's got the most idea! Judy rubbed Sister Yu's shoulder and said happily.
"Elect Sister Ping, who has the most negotiation ability, to help us buy together, who has such a good vision? It is worthy of our sales department! Ning Qian swept around again.
"Of course it's Steve, he's terrible now, always treating me as his ponyboy and calling me all day." Penny smirked.
"I have a list here, which is the star hotels, department stores, chain supermarkets, karaoke, bars, DISCO, etc. that we have covered so far. Ning Qian circulated this piece of paper to everyone.
"It's the most upscale and top-notch in the area!" Jerry said coldly, his eyes were very domineering.
"Why are we able to win so many of the most exclusive and top customers in the region so quickly?" Ning Qian asked.
"Because our Lipton brand is so powerful, a sign of taste! Stylish, high-end, atmospheric! Spring felt a sense of pride when she remembered the envious looks of her customers at the press conference.
"Then this time, the chairman of Youjia China personally ordered us to buy work clothes with such a large sum of money, why?" Ning Qian began to point to the question.
"Let those of you who run outside every day look like people who really sell high-end things, and let us who sit in the office feel like senior clerks and support you desperately!" Sister Hui is always so icy and snowy.
"Sister Hui said it so well! We want to look like people who sell high-end things, and the company gives us this money, what are we trying to do? ”
"Want us to speak for Lipton! As soon as we go out, we represent the brand image! "Spring is really getting better!
"People say, is this what Spring said? We are a brand ourselves, and we fully understand that we get what we pay for, so how do we spend this installation fee to be worthy of the company? ”
Everyone has already figured it out: the company gives 2,000 yuan, not to let everyone buy a few random stalls, and each person withholds a sum of money into their own pockets.
The eye-catching Lipton sales immediately began to make a plan: divided into two groups, they went to Guangbai and Tianhe City to investigate which professional wear brands are closest to the temperament of the Lipton brand, the approximate price, and these brands to negotiate discounts on work clothes, try to keep the price to the lowest and buy more pieces for everyone.
Eventually, a purchase was reached with four brands, and in the process of negotiation, each group successfully sold Lipton black tea to these clothing brands as the designated reception tea for their offices and stores. This is the power of strategic alliances between brands.
Ningqi's Trade Marketing team, together with the personnel department, organized a catwalk for the new work clothes of the sales department, and the sales staff in exquisite and slim work clothes were full of vigor and confidence!
David told Gupta that the profits from orders placed by the four clothing brands far exceeded the expenses spent on clothes, and Gupta smiled with relief.
He had asked Stella and Lei Yue'er to understand the use of the installation fee, and he said to Stella: "In the future, all meetings that I attend will be called Aimee." ”
After the fire in Hangzhou, Chengdu, Beijing, Qingdao, Shanghai and Guangzhou, which already had dealers, became more and more prosperous, and more and more customers came to visit. Manager Li Lifeng, a distributor in Xi'an, and his partner Feng Kewei used to be tourists, and they led groups abroad every year and had a wide range of knowledge.
They flew from Xi'an to Guangzhou, found Lipton, and told the doorman that they wanted to be a distributor in Xi'an. When PT received them, no matter what the conditions were, they agreed without hesitation, with only one purpose: to win the Xi'an distribution right. Their cheerfulness made PT regret it a little: he had let them pay in advance if he knew it. But the words have already been said, and it is not easy to regret it, this contract is very easy to sign.
The channel marketing team and Jerry, who is in charge of Xi'an, went ahead and prepared for the press conference the day after tomorrow. This is the first time Ning Qian went to Xi'an, the five-star hotel that is ready to hold a press conference, is in the south square of the ancient city, and the Ming Dynasty city wall is out of the door.
The press conference in Xi'an was as successful as ever, Li Lifeng and Feng Kewei were very satisfied, and enthusiastically retained the Lipton team to play in Xi'an for a few more days, Ning Qian and the channel marketing, sales team, immediately got up after the press conference, rushed to the next city of Harbin, PT, Madam and Stella stayed for one more day, accompanied the general manager to see the terracotta warriors.
Judy said all the way that it was a pity, she had come, and she couldn't go to the long-awaited places of interest to see, Ning Qian comforted her: "It's a working state now, and we're not in the mood to play, and when our year-end performance is achieved, apply to Liu Sheng for a special trip to travel!" Yes, every time she goes to a place, she only has a state of work, she has no intention of visiting, and every time she leaves a city, she silently says to herself: "Next time I will come to play!" ”
Soon, Wuxi, Suzhou, Changzhou, Nanjing, Ningbo, Shenyang, Dalian, Changchun...... Everywhere. Ning's team worked with sales to open the way ahead, and PT, Madam, and Stella accompanied Gupta to the show the night before the launch.
After watching Ning Qian preside over and organize so many press conferences and the post-conference shop work, Gupta told Ning Qian a secret:
Before leaving China, Mr. Fu said to the new general manager, Gupta: If you encounter any difficulties in your future work, or if you are not sure about what you can eat, go to Aimee, a very young man from Lipton, and she will definitely be able to help you! He also explained: After Gupta takes office, can Aimee be transferred to the Marketing department, after all, in Youjia, if you want to achieve the position of general manager or chairman, people from Marketing or Finance have a greater chance.
A very young old lady – Gupta said he was skeptical of the miraculous claim at the time, and Mr. Fu explained that Ning had been working with the project since Lipton's roots in China and knew everything very well. She is trustworthy, not afraid of difficulties, has a lot of ideas and dares to try and take responsibility, and must put her in the most promising department, Marketing, although Lipton has not yet officially established this department, intern Richard has returned to China, assistant Cathy is currently mainly assisting the HR department and Stella some work.
"However, Marketing is a department that spends money, we don't have money to spend now, we don't need to, you better be in the sales department first!" Gupta's conclusion.
"Mr. Gupta, if I can make money for the company that I can invest in, can I go to Marketing?" Ning Qian had a goal.
"Yes, when the time comes, I will let you go!" Gupta smiled kindly. When Ning Qian checked in for the general manager, he looked at his passport, which was one year older than his father.
Oh my God, it's been a long time since I've been home to see my mom and dad! When Ning Qian was on a business trip, it was inconvenient to make a phone call, and as soon as she returned to Guangzhou, she rushed to the store downstairs to call her parents.
She talked a lot in one breath, where she went, what she did, what praise she received, what fun things she encountered, what delicious things she ate...... Dad listened happily, Mom laughed and then they said, "We are very relieved of you, we know that you are very independent and have a good way." Just one thing, be sure to eat more! ”
"Uh-huh, I know, don't worry, Mom and Dad, I'll eat more! When I was in Xi'an, I ate more than a dozen skewers of mutton in one go, and in Beijing, I ate five or six donkeys to roll...... "Ning Qian felt that the most untreatable thing for herself was to eat."
"Also, good daughter, you should also think about personal problems, and pay attention to whether there is a suitable person around." Dad's reminder made Ning Qian wilt instantly, but he couldn't let his parents worry: "Dad, don't I have you and my mother love me?" And my sister and brother are so protective of me. ”
"You stupid boy, it's not the same, you're going to need your own family. You pay attention to this matter, if there is the right person, tell your parents and we will check it for you. ”
Putting down the phone, the shopkeeper asked, "Why do I see you so little now?" Is the BB machine any good? ”
"It's easy to use a lot of business trips."
00520…… Alas, fortunately, this pager number is not used by me often, otherwise, it would really be a cry once......
"Coriander is zero." As he spoke, he drew a circle with his finger – how could such a beautiful picture become a nightmare? Why did I still believe that it was not the real him, after so much of his indifference?
Tears slipped down unconsciously...... Why am I so useless...... When will the heart be less painful......
When Ning Qian dragged her suitcase to the dormitory, she was looking at her from a distance during the day.
How many times, he secretly hid downstairs and wanted to meet her, but he never touched. He heard that she was busy right now and had been traveling around the country on business. He couldn't imagine how such a weak girl could withstand such a high-intensity rush.
But isn't all this because of me? If it weren't for my cowardice, helplessness, short circuit, and confusion at that time, she would still be comfortable in the general office of the platinum boat now, right? Smoothly waiting for Director Xu's class, right?
After work today, he rode a motorcycle over to try his luck, and when he saw her at the entrance of the commissary, his heart was about to jump out of his throat: she had lost a lot of weight, and her little round face, which was originally a little baby fat, has now completely become a melon seed face. The hair has also been cut from waist-length to shoulder-length, from the gentle and cute in the past, to the capable spirit now.
Has she forgotten about me? Will she still believe me? Why did she cry? Is she too tired? Does she not like her current job at all?
Seeing her crying, he wanted to rush up, hugged her tightly, wiped away her tears, and told her: I was wrong, I'm sorry, I was wrong!
However, he called the 99855800 many times, and even plucked up the courage to press out the 520 ...... many times after the call 00520…… Nothing happened.
He knew that she must have broken her heart and hated him......
He just didn't know that Ning Qian's BB machine had already been stolen.
He didn't know that the sentence she was still waiting for was her current BB number.