Aimee patiently explained the definition of SKU to Lei, and gave an example: if ten necklaces and five bags are launched, fifteen SKUs means that consumers are faced with fifteen choices. Even if the two bags are exactly the same color and style, as long as the size is different, consumers, especially women, will think that they are two different bags, and they want to keep both as their own at the same time.

"But if the product you launch is clothing, a skirt of the same color and style, you have to have at least seven regular sizes of S, M, L, XL, 2XL, 3XL, 4XL, even if you only want to sell to the best figure, then you must have at least five sizes S, M, L, XL, and 2XL. For a style, we will ask the salesperson: Is there any other color? There are usually at least three colors to choose from, right? Okay, so if you multiply three colors by five sizes per color, do you also have fifteen SKUs? ”

"But what about from the user's point of view? You enter the first store and you have fifteen jewelry bags to choose from, and you enter the second store and there are three colors, but there is actually only one dress. Which store do you say gives people a good feeling? ”

This simple example illustrates that accessories, for consumers, one SKU is a choice, and clothing, fifteen SKUs is a choice for consumers. In this comparison, the inventory of clothing is at least fifteen times that of accessories, which is very overwhelming. ”

"Even if you are Lei Xuxu, the factory boss sees your face and gives you good conditions, but from design, modification, proofing, modification, pattern making, mass production, your boss will not charge a penny in the whole process, and it is estimated that there is no in China, you always have to prepay funds first, and do industry, and the inventory pressure is very great."

"In addition, jewelry, bags, there is almost no seasonality, and clothing, there is always a change of season. Whether it is hot enough in summer, cold enough in winter, warm winter or cool summer, will affect the sales of new clothing in the season, and it is extremely challenging for the supply chain. ”

"Of course, if Miss Lei can find a partner who is particularly good at this field, you are only responsible for contributing money or only participating in a very small part, and the other practical parts are all handled by the partner, then you can try. If you don't have a professional and reliable partner, you need to evaluate the cost-effectiveness of different types of investments. ”

When Aimee was analyzing these, Brennan was also surprised: I didn't expect that other girls were shopping to see the color, style, and price, while my little fairy was shopping to see the SKU logic behind the clothing category!

Lei's lifelike mouth has become an O-shape, and she finally came back to her senses: "Oh my God, Sister God, I don't know if I can think about it from this angle, I thought I could make clothes and just like it, but I didn't expect there to be so many ways in it!" ”

Lei Xuxu has been thinking about wanting to make clothes for a long time, as a talented female star, she has always felt that her skills are not pressing, after this idea came up, she has already bought a sewing machine, and when she is not filming, she writes and draws, cuts and cuts at home. But so far, no imaginary costume has appeared in her hands as a dress. Originally, she wanted to make a dress, tossing it in her hand several times, and once she was not satisfied, she disassembled, subtracted, sewn, disassembled, subtracted, sewn, and finally became a rectangular pocket, and she had to comply with the will of God, saying that her work was originally a bag.

She gave the bag to her mother as a shopping bag, but her mother thought that the color was not good-looking and the stitches were uneven, so she refused to ask for it, so she had to use it for herself. In fact, when she told Brennan that she was going to enter the clothing industry, she was also bottomless, and now she heard Aimee say that she should start with bags, jewelry and other accessories, and she was hit all at once!

At this point, she has already felt the possibility - not long ago, she asked Zhou Yijian to drink coffee and talk about work, thinking that it was near home, so she casually carried this homemade cloth bag, Zhou Yijian, who has excellent eyesight and brain, asked about the origin of this cloth bag, and immediately took the initiative to ask Ying, saying that she was looking for someone to follow her, of course, the effect must be "candid photography": shawl long hair, pure white loose short sleeves, beige casual loose trousers, Lei Lifelike wearing sunglasses, and the colorful shopping bags on his body are extremely conspicuous.

"The talented girl Lei Xuxu made a handmade bag, this is what a goddess should look like" - the eye-catching headline report, the photos with outstanding temperament and talent sprayed on the screen, and the image of Lei Lifelike talented woman is more deeply rooted in the hearts of the people and shines.

Now Aimee's words make her even more excited - just by selling this handmade bag, you can already make a lot of money, right? Of course, fools only sew by hand one by one, I only need to shoot a few promotional videos to prove that I can really use a sewing machine, really know how to sew, can really change from cloth to bag, the market is there, immediately entrust a special person or even a factory to make it, then don't you just lie down and make money?

"You keep talking, you keep talking, I love hearing you say this so much!" Ray looked adoring and urged Aimee.

"Third, there is the channel. Meaning, where exactly are you going to sell? Sell to whom? Aimee went on to say that there is one key word.

"yes, I'm worried about that, too. When I buy clothes now, I always go to the counters of the most high-end department stores, or go to Hong Kong and foreign countries to buy clothes. But when I was asked to open a counter in a department store, I didn't know where to start. Of course, Lei Xuxu understands that if you want to do well in business, you have to sell well, and the channel is the most uncertain thing for her.

"Your brand must be the same audience as your film, so that you can exert the influence of your film. So if your film is primarily for professionals between the ages of 18 and 50, then your product brand should be the same audience. You can see the problem, right? ”

"From eighteen to fifty years old, if it is clothing, aesthetics and dressing style, the difference will be very obvious, but if it is earrings, necklaces, and bags, the difference in age is relatively not so big."

"This group of people will be a heavy group of e-commerce shopping in the future, so you should use e-commerce as the only channel to attack." Aimee's words made Ray's hazy thoughts suddenly so clear, everything was within reach and close at hand.

"So what should e-commerce do?" Ray is even more urgent.

"How to do e-commerce, I have taken a detour for a year, and now I feel that I am about to get on the road. I'm learning. Otherwise, you can start the first and second steps first, and I will step up my study of the third now, and when you are ready for the first two steps, I can also point you the clear path of the third step. Aimee's words made Ray jump with joy: "Oops, that's great! Sister God, I really agree with your sister! You're too strong! ”

What will Lei's 180-degree turn make Aimee think? Will the two of them become best friends?