Lei Xuxu was very unhappy when she saw Brennan appear in front of her with his wife, but she had acting skills, so she even asked him coquettishly and complainingly, did he let him go to work with his family?

"Not only to work, but I also want to take her with me on business trips, and carry her here anytime and anywhere." Brennan's hand swirled around Aimee, as if it had held her tightly in the palm of her hand, and then tucked into the suit pocket on her chest.

"Oh my God, Brother Fairy, you're too numb, aren't you? I'm going to have to write it down and remind Shawn that he can do it next time. You're so flirtatious! My heart is broken! Lei hugged his chest, looking excited, jealous, and painful.

Aimee leaned her face in front of Brennan, leaned closer, and looked at him affectionately, "Okay, then bring it!" The sky was getting dark, a ray of sunset through the floor-to-ceiling glass lazily sprinkled on her delicate and smooth face, Brennan who was looking at her felt that at this moment, her face exuded a sweetness like honey, he couldn't help but kiss her cheek gently, she smiled shyly: "What about public places!" ”

Ray elongated his face, did this deliberately show me? Dog food upgrades, intensifies, and challenges the limits of my patience!

"Brother Fairy, that's enough! Don't forget, I've got you covered with work to ask you for. Ray decided to attack his shield with his spear - interrupting his affectionate show with the work that Brennan was only willing to talk to her.

Sure enough, his gaze, which had been on Aimee, turned to this side.

But he still only told her with his eyes, "I'll listen." I didn't want to say a word to her.

"I don't know if you've heard Danny say, oh, don't listen to him, you should be able to see it in the market: my film is very successful, the box office rushed into the top three in the country, and it is also the highest grossing female director so far. I now plan to specialize in workplace dramas, and this theme is easy to attract sponsorship for product placement, so that in the production stage, more than half of the cost has been returned. This business model is much more reliable than filming costume dramas! When Ray spoke, he only looked at Brennan, as if Aimee didn't exist.

"I was wondering, why don't I launch my own clothing brand? In this way, I speak for myself in the play, and the box office side hustle kills two birds with one stone! Didn't Danny help me raise a lot of money lately? I'm going to take half of it into the clothing industry, Brother Fairy, do you think it's feasible? She said the commercial content in a sassy tone, which made Aimee have to sigh secretly: This expressiveness is indeed worthy of the actor's profession! Of course, I have to say that Lei Xuxu is really enterprising and has very good business instincts!

"As a film company, it is of course a good thing to find out your own brand positioning, develop high-quality film products around the core of the brand, build IP, and improve the layout of the IP industry chain." Brennan really changed when he talked about work, and the way he sat and talked about it was so charming!

(Author's note: IP-IntellectualProperty)

"Marketing and IP are my wife's forte, maybe you can tell her more about your thoughts. I do FMCG and copyright business, and I also consult with her. "Brennan really didn't leave his wife for three sentences, why did he come back to Aimee again.

Lei Xuxu was a little annoyed, but Aimee said with great interest: "Miss Lei, I especially agree with your idea. You can create your own IP! Film is originally a cultural industry, and the cultural industry has long-term vitality, and it is still the IP holder, and to create IP, image, content, products, and channels, these four elements are indispensable. ”

"But most companies that own IP don't have the ability to have all four elements at the same time. I suggest that you benchmark yourself against the world's most successful Nesty in this field, and observe and think more about their business models and operating mechanisms. ”

Lei Xuxu was originally holding his breath at Brennan for throwing the topic to his wife again, but when he heard Aimee's words, he immediately felt that he was not perfunctory to her, and it seemed that Aimee was still a little expected.

"Then do you also agree with me promoting my own clothing brand?" Ray lifted his spirits and finally turned his gaze to Aimee.

"Clothing is a big category, and it's really worth doing. However, the industry is large and the investment is also large, and the competition will be more adequate and fierce. If Miss Lei you really want to test the waters, I have a suggestion, I don't know if you want to hear it. Aimee didn't actually know what Lei Xuxu was going to talk about with Brennan today, but when Lei Xuxu was expressing his thoughts, Aimee's brain matched all kinds of information about Lei Xuxu at high speed, and soon, a combination of keywords suitable for her jumped out in Aimee's brain.

"Tell me about it." Obviously, Lei Xuxu became interested in Aimee's idea, because she had just heard Aimee mention the cultural industry, IP, Nysdi, etc., although she didn't understand it very well, but her intuition told her that this was the path she should be looking for.

"Brands, accessories, e-commerce." Aimee threw out three key words.

When Brennan heard this, his eyes lit up: "Wife, you are really unique and accurate!" ”

"Then don't look at whose wife it is~~~" Aimee's smug little expression at Brennan should have made Lei Xu even more angry, but at the moment she couldn't care about this, she said eagerly: "You explain again!" ”

"First, if you create your own brand, the most practical thing at this stage is to quickly register a trademark that suits you, and register it in various trademark classifications as comprehensively as possible, such as Class 25 clothing, shoes and hats, Class 14 jewelry, Class 18 leather bags, Class 35 advertising business management, Class 41 education and training, cultural and sports activities, and Class 45 services, which are especially suitable for film and television cultural companies like you. First register and protect the trademark, and have the most basic intellectual property rights. Aimee's dedication to trademark protection made Lei, who was originally a little restless, preoccupied all of a sudden.

"Sister Shenpo, it turns out that you want to make your own brand, and there are so many exquisiteness?"

"Yes, before a brand is influential, it can only be called a trademark, and trademark registration, just like the brand's birth certificate, once you get it, you have a legal identity."

"Second, it is recommended that you start with jewelry, bags and other accessories. Why? Because these products are also of special interest to women, but the category management is much simpler than clothing. For example, they are more standardized, that is, the same model, which can fit more people, even beyond age. No matter what age a woman is, an extra bag or an extra pair of earrings will accept it, but the same clothing must have different colors and different sizes. ”

"As a simple example, if you launch 10 necklaces and 5 bags at the same time, in the professional field, we say that there are 15 SKUs, and the store looks like there are 15 choices, right?"

(Author's note: SKU-StockKeepingUnit)