Defeng's products are beautiful no matter how you look at them, and everyone who sees them knows that such toys will be sold very expensive, and they are worth selling so expensive. Aimee visited almost all the high-end department stores in Shanghai, and the buyers who saw it, all praised the strong sense of product design and first-class quality, but no one agreed with Aimee's image counter plan - department stores, that is, stores, in the era of scarcity of materials, put enough 100 kinds of goods, it is already very remarkable, and now there are thousands of goods, so that consumers can pick one by one, isn't it already very attractive?

As for what Aimee said should have a brand image, what do you think? Think we can't see that you're just trying to advertise? I won't be stupid enough to let you have a LOGO and an image in our department store!

Aimee's original model that she had thought so well had completely failed, which she really didn't expect. What to do? We have to find a way out. If you really can't do it, you can only open a store by yourself and display the brand image, tonality and products completely according to your heart.

But you can open your own store, and the investment is not small. No matter how Aimee calculates, he has to invest a lot of money.

"Da Baibai, I'll continue to learn to drive, don't buy a car first, I have to open a store first." Even if the angel investor is the husband, you can't spend more of his money, after all, his is also mine, haha...... What's more, since I started to open a company, I found that money is really unbearable to spend, no matter what you want to do, you have to pay first, and you only go out every day, not in, this feeling is terrifying.

"Of course, the financial budget has to be done, but the wife can't work too hard." Although I am always on a business trip during the day, as long as I get home, I will comfort and encourage my wife who has just started a business as the most important thing.

"Mr. Bai, I think you are too tolerant of the entrepreneurs you invest in, and you don't distinguish the boundary between the entrepreneurs you invest in and your wife. What is the difference between you and your husband who is engaged in other industries if you don't show professionalism to make investments? I liked Ning Qian's seriousness during the day, and couldn't help but kiss her with a smile: "Miss Ning is right in criticizing!" In my heart, I have only one position for you: that is, the wife who is hurt and spoiled. ”

"Da Baibai, didn't you say it? Our first relationship is best friends and eternal confidants. I don't want to be just your pet. Ning Qian's eyes were full of sincerity and expectation.

"I was wrong, I was wrong, yes, we will always be soul mates, the most trusting and intimate with each other!" Daylight raised his hand of surrender and confession, and turned it into a hug.

"However, I still think that the relationship between husband and wife, more than any other relationship, is that each other is the only one in each other's eyes! I used to feel like I couldn't imagine living without my mom and sister. Now they haven't called me for a long time, and I don't feel anything. When I am busy at work, I often don't remember to greet them, but you and Xiao Lun are always in my heart. Many times, I have been waiting at the airport, sitting quietly alone, thinking about our past, thinking about your bits and pieces in my memory, my heart will hurt very much, and I can't wait to fly to you immediately! Only by holding you can I feel that my life is complete! This is the day, the love for Ning Qian has not become indifferent because she is married and has children, but she knows how to express it more and more.

Ning Qian leaned quietly on his chest, listened to his every word, vibrated in his chest, felt his body temperature in his ears and cheeks, and whispered: "Da Baibai, you are really moving me more and more, making my heart more and more excited!" I find myself loving you more and more and relying on you, what can I do? ”

"This shows that I have been learning on the road of how to be a husband, and the results of my learning have been felt by my only customer!" Yes, we all have different roles in life: being a child, being a parent, being a wife, being a husband, being a boss, being a subordinate, being a colleague, being a classmate...... There are so many roles, which one of them, needs to be adapted and improved. Like Bai Day, he always has the mentality of learning and progress to become a good husband, which makes Ning Qian also reflect on herself, whether she is a good wife.

"Of course, full marks! Moreover, you are also a very good mother! I see you taking Xiao Lun, and I envy him: I'm really lucky, how can I have such a good mother who is so attentive, patient and smart! You see, you are starting a business now just to find good toys for him, and to love children as a career, how amazing! Although Ning Qian is already a person who is particularly good at self-motivation, the day makes her more confident.

"Mr. Bai, let's do it, take the money you originally planned to buy a car for me as your total investment, and I will operate in this money, unless I have to, I will not ask you for additional investment. Such boundaries can not only really test my business ability, but also ensure the basic economic security of my family. ”

"Unconditionally agree with my wife's opinion, but promise me: never embarrass yourself. You've got me! "The embrace of the day is the warmest harbor.

However, after looking for all the suitable sites near the company, according to the existing business conditions, a store is down, plus the payment for the containers that have been put into the warehouse, the budget will be very small, and you must reserve the liquidity for the next few months, right?

Aimee was settling accounts in the office when Pingyi's phone came: "Let's come down and have lunch together!" ”

Ning's office building is located in the Hongqiao Development Zone where Cordula meets, and the pavilion is less than a five-minute walk away, which means that the office building in Pingyi is close enough to meet at any time.

Ning Qian especially formally thanked Pingyi again for sending her a car and helping her connect with an import agent at a critical moment.

"Alas, in short, I started my business this time, except for my husband, you are the person who helped me the most, and you deserve to be my buddy!"

"How do you plan to lay out the sales channel?" Pingyi is worthy of being the head of a large central enterprise responsible for FMCG, and the question he asked is so to the point.

"The earliest plan was to build the image of high-end department store counters, sell directly to consumers, early childhood education, and wholesale volume, and now all department stores do not accept my proposal. But they can't put such an expensive thing on the table, even if they can barely put it down, but such a big, expensive toy, they can only pile it on the ground with a packing box, how can they sell it? Relying on wholesale is even more unreliable, like winning the lottery, it all depends on luck. "Yes, I heard this and that channel from the industry at the exhibition before, but it seems that it can't come in handy immediately.

"It is estimated that toys are a small industry, and the channel is not mature. So what are you going to do? Ping Yi asked with concern.

"There is no way, I can only open my own store, I plan to open a specialty store first, present the brand exactly according to my own ideas, and then invite high-end department stores to buy to see if they will change their minds after seeing the actual effect."

"That's a great idea! Women, also suitable for opening a toy store. Anyway, I don't want to make much money, I have something to do, sell toys, deal with children, and mothers, it's also good. After Ping Yi finished speaking, he suddenly remembered: "Can you bring my wife to open a store together?" ”

What does Pingyi's wife do? Is she suitable to open a store with Ning Qian? Is she willing to work hard with Ning Qian to start a business?

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Part 3: Self-created private enterprises