Nathan has been a natural fit since joining TWJ. This also made him deeply realize that what people lack is not necessarily ability, but really - opportunity! Before he bought IF, he had been working hard in the advertising industry for many years, but he was still just one of the many small employees and small bosses. When he bought IF, he only realized that this was an excellent opportunity to get close to the world's top consumer goods customers like Youjia, but he was also uncertain about what he could do. He never dreamed that he could achieve financial freedom through this one customer, and what he didn't expect was to become the general manager of the world's top 4A company in Beijing, such as TWJ. He is now the General Manager for North Asia.

He is still the same him, his professionalism, knowledge, and ability have not improved by leaps and bounds, but because of the TWJ platform, he suddenly became a hot figure in the advertising industry, giving speeches and teachings, endlessly, at first he was excited, then it became a schedule, and now it has become a mood. This feeling is like a singer who has been practicing hard in the basement before, but no matter how loud and emotional you sing, there is no audience around, only a dark and bitter sense of helplessness; Suddenly, the floor under your feet began to rise, and in an instant you found yourself standing on a high stage, surrounded by brilliant lights and thousands of spectators, and you were still singing that song, and you couldn't help but be distracted by the lights and listen to the applause.

Can you [Bayi Chinese Net] say, is this relying on strength?

Can you say, isn't this fate?

Believing in his own destiny, Nathan became more confident. This becomes a positive cycle: because of self-confidence, you are more attractive, more respected, and more opportunity; Feel more attractive and confident because of more opportunities and respect. When he learned that in every speech, Aimee, who mentioned the noble person in his life - Youjia, is now actually starting a business, he felt very incredible! It was not easy for me to climb from the abyss of entrepreneurship to the big platform of this world-class enterprise, how did she come to a high platform and dived, directly from the world's top consumer goods company, to the deep pool of self-employed small bosses? Advertising is a big industry, it can also be called the abyss, what kind of small industry is this toy, it is polite to say that the deep pool is polite, it may still be a small pool with a depth of only 15 centimeters, go down, and fall to death directly with a broken head.

Gotta call and ask. He dialed Aimee's mobile phone, and she didn't answer at the meeting many times before, but this time, she answered it quickly, and lo and behold, this is idle.

"Hello Aimee! I'm Nathan, remember me? What he wanted to say was, "How could you not remember me?" Now everywhere is my name, as long as you are still on this earth, and you still have a little intersection with the advertising industry, it is impossible not to remember me. ”

Aimee politely replied, "Yes." Hello Nathan! Then she was speechless.

"Aimee, I heard that you started your own business, what exactly do you do?" What the? Toy? This is really what the Chinese call "pediatrics". How many businesses in this world can't be done, how can they be in such a small industry? What is the future?

"Oh, that's pretty good, with an eye! Children are a sunrise industry. "I want to speak well, but that's my forte.

"Well, thank you!" She was speechless again. This Aimee, I heard many people say that she talks a lot, the marketer of the excellent family, the common trait, is to talk badly, one can speak more than the other, not only in Chinese can speak, in English can make people stunned. Why is she always so precious in front of IF? However, she must be a powerful character, even if she is deeply involved in such a small industry, she may make big waves, and I follow her, maybe there will be another chance to make a profit.

"Aimee, I'm in charge of North Asia now, you know? I will often go to Shanghai on business trips, and we will find a time to meet, old friends for so many years. "If Aimee hadn't started a business, I would never have dared to use the word "friend" to describe our relationship, but now, she can have a friend like me, which is definitely a gold on her face!

"Okay, feel free to contact me when you come to Shanghai. Our company is located in Hongqiao Development Zone. Aimee finally said the long sentence.

"Oh, that's a coincidence, my company just arranged a place for me to live in Shanghai, which is also in Changning, very close to Hongqiao Development Zone. Can I come to your office? ”

"Of course! Welcome! "It's just four words again.

Nathan always felt that Aimee shouldn't be so polite to him, entrepreneurs, shouldn't they take stock of all social relationships and seize the opportunity to monetize? Did she still think she was in Youjia? So high and arrogant. It is estimated that it won't last long, and I have to go back to work obediently.

Aimee, who put down the phone, sat face-to-face with Wu Yin in a tea restaurant near the company. Seeing that Wu Yin had almost eaten, Aimee obviously said carefully and carefully: "Do you have an English name?" ”

Wu Yin shook his head.

"Then from today onwards, I will give you an English name, can you accept it?" Aimee asked cautiously.

Wu Yin nodded.

"From today onwards, you'll be called Penny." Penny is Aimee's first subordinate with the best cooperation, so it seems to be back to the past, even if there are only two people, it is destined that Aimee will run a small company with a strong foreign company style.

"Then what I said next, you may not be happy to hear it, but since we have become colleagues from today on, it is necessary for me to make some requirements for ourselves for the sake of the company and for you and me." Penny listened and nodded sensibly: "Yes, yes, boss, you say." ”

"I suggest you change your hairstyle and don't comb all your hair to the back. Drape your hair down, cut out layers, cover your forehead, cheeks, and ears with your hair, and highlight your big eyes and pointed chin, so that your facial lines will be particularly good. Aimee drew a rough picture.

"Also, don't wear jeans or sneakers to work. If it is not originally a flower dress, the matching of solid color clothes, try not to exceed three colors in one body. Aimee patiently admonished Penny.

"You're going to get your hair trimmed this afternoon, and it's officially going to start tomorrow. Our company is the general agent of Defeng China, we always and everywhere to represent the brand, workplace, to be able to represent the taste and temperament of the fear. Then let's work together! ”

This is the first time that Wu Yin has heard guidance about his own image. She has been praised for her good looks since she was a child, and she has always been very particular, but recently she has stopped talking and has been more anxious, and she really has no heart to take care of it. Now when I heard the new boss say this, I immediately understood what she meant, and hurriedly followed the rectification she explained. Before going to work the next day, I looked at myself in the mirror and really felt refreshed: "I'm Penny now, I'm working for Huanzhong, and I represent German brands." ”

Yes, Penny followed Aimee, and there were changes that were visible to Roland and even Kevin: her image and temperament were completely different from before, and she became more and more confident and organized. Kevin gave her a nickname: "Wu Bailing" - he really couldn't imagine that this little sister, who had been running errands with his wife for more than ten years, could be reborn and judged like two people in such a short period of time. No matter how you look at it now, they are all standard white-collar workers of foreign companies, but looking at their appearance, they are not inferior to the female employees who come and go from excellent families.

Youjia is a good university, which can train people to be good teachers and teach employees in a systematic and methodical way.

In addition to teaching Penny by hand, Aimee also started recruiting management trainees. Although it is a small company with only two employees, Aimee is still confident as if she were in an international company, screening college students round by round, in addition to herself, and inviting former colleagues who do training at Youjia to help her train candidates on weekends. From 30 in the first round, it was phased out to 8 a month later.

When Aimee was busy training employees, Michael's sample was almost designed, and as soon as Aimee got the proof, he sent it to Xiao Xing: Didn't you say that you were in a hurry to go to Sichuan? Take these two books with you first. Xiao Xing said happily, and a few days later, a phone call came, and he said happily: "Miss Ning, I have good news for you: I have received an order!" Aimee was pleasantly surprised: "Wow, it's great that customers have placed orders so quickly!" What was sold? ”

"I sold an elephant slide!" Xiao Xing was so excited that his voice changed a little.

"How many?" Aimee thought she had heard it wrong, after all, the number of one was not worthy of Xiao Xing's tone.

"One! The price you set is 3999, and I sold it to Sichuan for 7999, excluding the shipping and some miscellaneous expenses, I made a net profit of 3000, which is very good. Miss Ning, it's arrived, you must send me one quickly! ”

Aimee is really convinced: such a method, wholesale can not be expected, and you have to build your own sales channels!

The warehouse also needs to be implemented, but fortunately, Geng Wei, an old colleague in charge of logistics at Youjia, also ran out and partnered with others to open a logistics company. He rented a piece of land from Boss Xu, a local farmer, on Beidi Road, built two simple warehouses by himself, and recruited the warehouse keeper Lao Sun to guard it. In order to attract tenants, he spread the word until he got the news that he had a warehouse to rent and flew to Aimee. When the two met, they made a decision on the spot, and he gave Aimee a small piece and let the current warehouse keeper Lao Sun watch it together.

In order to express her apology for the container being transported to the wrong port, Cordula specially airlifted several collectible strollers as compensation for Aimee, but Aimee received a call from an air transport customs broker commissioned by Germany: it was stuck during customs declaration and would not be released.

"The steward said they had never seen a car like this before."

"Actually, that means you just send two to the people who let them go."

Aimee originally wanted to argue with reason, but also realized: This is not in Youjia, who will listen to your reasoning? It is true to take things out smoothly, otherwise, how much is the storage fee for a day in the bonded area, don't lose a big one. However, to be on the safe side, she called Xu Jia and Hui Xiang respectively. Sure enough, both of them said: This is the normal state of customs declaration, you can only comply, don't do unnecessary struggle, otherwise the cost will be higher. Aimee agreed to the customs broker's proposal, and sure enough, she immediately received a notice: after 7 o'clock in the evening, you can come to the bonded area to pick up the goods.

Aimee took Penny, took a taxi and met the truck driver with the appointment, and after mentioning the goods, Penny took the initiative to say that she could follow the car, because she had done a lot of things with trucks and was very experienced, so Aimee continued to follow in the taxi. In this way, the two men carried the first batch of goods to the warehouse. When Penny directs the truck driver and the old grandson who comes to open the door, she has a big sister demeanor and is very experienced at first glance, especially when talking and laughing with the truck driver and making side jokes, which is definitely something that Aimee is difficult to do. Aimee couldn't help but admire Grace's vision: Penny is indeed the most suitable helper.

Seeing that the containers are finally coming from Nanjing to Shanghai, Aimee is also preparing non-stop to open a counter in a department store.

All toys in department stores must be placed on the specified shelves according to their requirements, regardless of brand and unique image, and each product will be shown without discrimination. Most of the existing products are small in size and low in price. The shelves of existing department stores simply can't fit any of Defeng's products, and even if they can barely squeeze in, will consumers be willing to spend so much money to buy without knowing any brand background?

Aimee asked Michael to come up with a set of professional renderings, she showed the purchase of department stores, hoping to make a German style counter, with such an image display, consumers see the eye-catching LOGO, the finishing touch SLOGAN, the talent of the product, of course, will be attracted. However, none of the department stores agreed to do so: "Are you stupid for us?" Isn't that just such a big advertisement for you? ”

Aimee ran back and forth to several high-end department stores I don't know how many times, how to persuade them, and the purchasing and floor managers all said a word, and refused refreshingly. Seeing that the goods are about to arrive, where to sell them, there is no rut at all, what can I do?

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Part 3: Self-created private enterprises