Although Hanson has never given Aimee a good look, and has been using various methods to provoke her, hoping that when her blood is gushing, she will resign angrily, but this Aimee is not angry, and still continues to be full of vitality, looking rooted in the excellent family, and planning to work for the rest of her life.

When Aimee was in Beijing, Hanson, as marketing director, had a meeting with Thomas along with two other marketing managers. Hanson had never met a celebrity like Thomas before, let alone worked with him, and he felt like his heart was beating faster. The moment Thomas walked into the room, he had a dreamlike sense of unreality – was I really in a meeting with the advertising mogul? He tried his best to show his cleverness and professionalism in front of Thomas, and his words became three times more than usual, but he found that Thomas was quite modest and polite to him at first, and then became more and more domineering, which made him very frightened: it seems that the people in Youjia Marketing say that Thomas is powerful and difficult to deal with, which is true!

"Hanson, you recently arranged a meeting for your marketing department to report all of your advertising budget for next year to TWJ!" The tone of command, but Hanson sounded, and felt that it was fortunate that I was the general manager and had the authority and qualifications to tell him the numbers.

"Okay, okay, then let's say okay, next week, I'll let the three marketing managers report to you next week." Hanson's tone, bordering on flattery, was a little unbearable even for his secretary Cecelia.

"Boss, we are the client, why should we report next year's budget to the agency?" She was puzzled.

"You know what? TWJ's brand, which is not a thunderous brand, do they lack customers? If we don't have a humble attitude, people will look down on us, and maybe if we are unhappy, they will not serve us. There are only these four designated agencies in the excellent family, TWJ is the best, if they refuse to do it in my hands, then it doesn't mean that I can't? Cecelia didn't quite understand what the general manager said – I've only seen advertising agencies chasing customers, where are any customers afraid of advertising agencies running?

Hanson is even more scared in his heart: if TWJ doesn't pick us up, the other three companies may also dislike our small budget and refuse to take it, so how can I still mix in Youjia? His fears were clear and real.

When Aimee received the notice of this meeting, it felt very strange: next year's marketing expenses and advertising budgets of various brands, so far, should still be trade secrets, and should not be disclosed prematurely, let alone to agencies and inventories that have not established comprehensive cooperation. For example, Lipton has only launched a new product series with TWJ, so why is it necessary to shake the budget of the entire category to them? She talked to Hanson, and although Hanson was smiling, his words were: "Are you the boss, or am I the boss?" Who's listening? ”

"Of course you're the boss." Aimee replied sincerely.

"You don't want to be followed by a but, you do what I ask, just do it." Since Hanson is so tough, let's find another way. In short, Aimee did not intend to say the budget that had not yet been determined by the process at this meeting.

What's even more exaggerated is that in order to prove his influence, Thomas not only called TWJ's neatest team, but also called other market research companies, media companies and all other third parties who serve excellent families. What's going on? As soon as Aimee saw this crowded scene, she felt that it was completely inappropriate for today's topic.

Thomas and Hanson both know that Aimee is a tough guy, so the meeting doesn't start with her. When the first marketing manager gave a presentation, Thomas either frowned or interrupted her, so frightened that she couldn't speak coherently, and it was hastily finished. As soon as the second marketing manager got started, Thomas shouted, "Don't talk about those useless strategies or anything, just tell me what your budget is for next year!" Hanson was taken aback and hurriedly played a round: "I'm sorry, this category is a small category in Youjia, and the budget is not very much." ”

"You don't have a lot of budget, and you asked me to come to a meeting with you? Do you think I'm not busy enough? Thomas actually stood up and prepared to leave.

Hanson's face turned white with fright: "Thomas, we still have big categories and big budgets behind us, don't leave yet." The tone of pleading made Thomas very useful! The audience was almost impressed by how tough Thomas could be in front of Youjia.

"Come, tell me, what's your budget for next year? I won't listen to it if I don't have enough money! Thomas still didn't sit down, and pointed to Aimee.

Aimee slowly walked to the front of the stage, and asked slowly, "Thomas, are you going to stand all the time?" ”

"Tell me how much your budget is for next year, more money is worth my sitting, less money, I'll go!" The voice is really loud.

"Okay, so let's listen to Thomas share with us today: in his opinion, more budget is more and more budget is less. I'm sure all of you here will be interested in this topic. ”

Everyone began to talk to each other excitedly.

Thomas froze, looking at the expectant eyes of the audience, and he should have given a very interesting or favorable answer.

"Don't talk to me, now I'm asking you: what is your budget for next year, you can answer me!" Thomas is an old man after all, he didn't fall into it, and he hit it back.

"As marketers, advertising, market research, and media professionals, curiosity and suspense are what we are looking for. You don't want to know: what is the number that can sit Thomas down? Aimee thought to herself, I'm not going to tell you today anyway, so I'll go around with you.

Everyone began to heckle and applaud Thomas to speak.

Thomas thought to himself: If I have to say a number, I naturally want to say a big one, whether there is it or not, at least kill the arrogance of the excellent family.

He blurted out: "Each brand, not in 100 million, don't take up my time!" Hanson's face turned green, the other two marketing managers turned white, and the audience nodded yes, shook their heads and sighed, and bowed their heads in silence.

"Excellent! Are we all convinced that Thomas and TWJ are capable of fully worth the numbers? Aimee asked everyone. They all nodded and were passionate, especially the people in TWJ, who felt that the boss was really handsome and had a long face! Other third parties, already considering how to curry favor with Thomas, could get a piece of the pie from him.

"It's really worthy of Thomas, worthy of TWJ, and it is very popular! It seems that our category should indeed choose to cooperate with TWJ comprehensively. "Yes, that's the attitude you should have! Thomas finally sat down and looked at Aimee with a smug smile.

"Where can we do each brand to put in 100 million units!" Hanson's heart shuddered.

Aimee smiled and was very calm: "We all know that the marketing budget of each brand is a percentage of turnover, and as we all know, the percentage of our category is set at 10%-20%. The strength of Thomas and TWJ is obvious to all, so we will sign a gambling agreement with TWJ: we will give TWJ a budget of 100 million, and TWJ will guarantee us the corresponding turnover. The general direction is determined, and we will talk about the implementation details. Thomas, why don't we sign it today? ”

"You're fooling me? If you have money, you can invest, and if you don't have money, don't delay my time! Thomas stood up again.

"Thomas, we are all professionals, from a financial point of view, this is how the budget is made, since we are strategic partners, I will tell you the truth, how can I fool you?" Aimee is still so calm and patient.

"We always charge a fixed fee, where there is a percentage, and what is betting, you are really crazy!" Thomas said as he literally walked out. Hanson was so frightened that he followed.

"Thomas, are you sure you're really gone? Don't you listen to me? I haven't talked about our plans for the category yet. "Aimee is still so composed.

"If you don't have a budget, don't delay me!" Thomas was annoyed.

"Thomas, I don't know if there's a second agency in the world that talks to clients like you. Our money is tea bags, bags of laundry detergent, toothpaste, bottles of shampoo, ice cream, and every penny of budget sold should be respected by our agency, and there is no budget of more or less. Even if we only give the agency a penny of budget, as our partner, we should help us think about how to invest this penny in the most cost-effective place. Of course, you can also choose not to work with brands that only have a penny. The words were addressed to Thomas, but Aimee's gaze, scanning the audience, saw that many people were nodding.

"Agency is worried that their work will not be recognized, and they need to measure the respect they receive by the amount of service they charge. And what about customers? After investing so much effort and money, do you still have to look at the face of the agency? Shouldn't respect be mutual? ”

Thomas couldn't soften now, so he pulled out his legs and walked to the elevator. Hanson followed with small steps: "Thomas, don't be angry, this Aimee just likes to make her own decisions, I'll teach her a lesson when I go back!" Thomas didn't look back and got into the elevator.

Hanson felt like the sky was falling...... This Aimee, that's a bad thing! Gotta get her out of here sooner!

Since you want her to get out, you have to make her an egg with a seam.

Hanson went to Danny.

The main reason why Hanson heard about Danny's promotion was because he said that many former bosses were not, such people, as long as they were tempted, they could be used by me, he knew Aimee's situation very well, besides, since I took over, Danny has won my heart, and there must be a way to find him!

In November, it was already freezing in Beijing, and Aimee sometimes worked with the marketing department and Ernison to go deep into consumers' homes and conduct in-depth investigations; From time to time, together with the anti-counterfeiting team, he runs in the wholesale market at all levels; From time to time, together with the sales team, I walked the streets and alleys in the city and countryside...... The marketing department she leads is united as one person, always high-spirited and full of energy.

But today, all the colleagues in the marketing department actually stood in front of her at the same time, all with strange expressions.

"What's wrong with you?" Aimee didn't think it was right.

"Aimee, we've all received something like this." Steven, the tall and handsome marketing executive, handed over an envelope.

Aimee opened it and saw that it was actually a gold bar and a stack of yuan.

Aimee immediately became vigilant: "Where did this come from?" ”

"Sister Liu, the sales manager of the outer packaging box supplier, sent it, saying that it was about to come to the New Year, and each of our marketing department sent a set of wall calendars, and we thought that the wall calendar was not a valuable item, so we accepted it. Who knew that when I opened it, there was this envelope in every set of wall calendars. ”

"Oh, boss, I forgot, they also sent you one, saying it's not safe to put it on the table, let me put it away for you first." Sara remembered, quickly opened her locked drawer, and pulled out a box.

Aimee opened it in front of the public and looked: a box of gold bars.

Aimee assigns the task immediately:

First: Everyone, gather all that you have received;

Second: Steven leads a group of people to count and make a list of items received;

Third: Kathy led a group of people to report to the personnel administration manager, purchasing manager, and labor union chairman of the Beijing company, and asked them to make a witness and sign the witness document on the spot;

Fourth: Sara, immediately call the supplier Sister Liu and ask her to come over immediately.

Yes, it was in full view of everyone that these things were returned to Sister Liu as they were, and the department that witnessed the scene signed and even took photos. Aimee said to Sister Liu: "Sister Liu, our excellent family will never accept such things, we understand your concern for us, but you have violated our company's relevant policies by doing so, and we have to report it." If there are any consequences, I hope you will understand and forgive me. ”

Sister Liu looked ashamed, held Aimee's hand, and whispered, "Manager Ning, I know you're not such a person. I don't want to do that either, I'm sorry! Aimee originally thought that she would just return these things to Sister Liu in front of everyone in the marketing department, with a clear conscience, and not make it difficult for her to make it difficult and make their company lose its supplier qualification, but her intuition told her: This matter is not so simple. Now that Sister Liu says that she doesn't want to do this, does it prove her worries?