Chapter 69: Entrepreneurship - Do you want to do business, or do you want to make a career?

Aimee and Polly's best friend relationship was established when two people were in their early twenties, Youjia and Shengbai, two foreign companies, and for so many years, whether it is career development, or love, marriage, they have witnessed and helped each other.

"Do you remember when you were in Beijing and asked me to show you the house? It really touched me at the time! Before that, I spent almost all of my money on clothes and cosmetics, and I didn't save any money at all, and I never thought about buying a house. You are younger than me, still a foreigner, just about to move to Shanghai, no one has arrived, let me help you see the house, I, a Shanghai native, have been living with my parents with peace of mind, never thought of buying a suite independently! This excites me so much! The money for your work has become a house, but the money for my work has disappeared. That's when I suddenly realized that I couldn't spend money like this anymore! Polly's previous balance of income was the typical mentality of white-collar girls in foreign companies - girls, the money they earn can just dress themselves up beautifully, in Cantonese, it is "spending money to buy flowers to wear".

"Didn't I find you two houses at the time? Later, you bought the Puxi one, and I later borrowed the down payment from my parents and bought the one in Pudong. After marrying Yun Zhengfan, he sold the set, we immediately made hundreds of thousands, paid back the down payment of my parents, and used the remaining money to pay the down payment for another house, after we renovated and renovated, I lived for a few months, and after living in it with popularity and warmth, I sold it to a newlywed couple, and immediately made a lot of money. Don't say it, Yun Zhengfan is really a good hand, and I didn't expect that he would start with my first house, and in a blink of an eye, he realized the skyrocketing wealth of our small family. ”

Aimee has an impression of the second house, Yun Zhengfan bought a small and dilapidated penthouse one-bedroom apartment at a very cheap price in a very good location, near the Pudong subway station, and looks very old, even Polly was stunned: What are you buying such a poor house? Yun Zhengfan said proudly: "I'll know if I get it done!" "This Yun Zhengfan, actually transformed it into a set of exquisite duplexes, downstairs is the living room, bathroom and open kitchen, upstairs is a spacious bedroom, all the design, all Yun Zhengfan, in order to save money, even the stairs are welded by him in a small factory.

Aimee had been to their house and was amazed by the ingenuity of the petty bourgeoisie. Polly liked it very much, and was happy that they finally had such a warm little home, but Yun Zhengfan said: "Even you like it so much, it seems that this suite will definitely sell for a good price!" Let's sell it quickly! Originally, Polly was extremely reluctant, when the little couple decided to buy it as soon as they came in, when Yun Zhengfan drove a one that was sky-high in Polly's opinion, and the little couple agreed on the spot without saying a word, Polly was not entangled at all - sell!

Yun Zhengfan's original resources were just the bleak small factory in the hands of his parents, and after he dropped out of school to concentrate on business, the family finally had a stable income that could make ends meet. After marrying Polly, he took Polly's only heavy asset - a house that had just started monthly payments, and earned the first pot of gold after several moves, which made the assets of the small family increase dramatically, not only Polly admired it very much, but even Aimee was shocked: "It's also a business, Yun Zhengfan's road is too bold, this progress is really worth learning hard!" ”

Aimee's business needs to be in high-end office buildings, to do marketing, to build and train talents, and to build channels...... Everything is going in the direction of the brand and the team, and Yun Zhengfan is all on his own, and even the work jargon that Aimee and Polly said, he can't understand at all, but what he does, Aimee can't do at all: for example, in order to get the head of the urban-rural junction who is urbanizing, he can directly give someone a mobile phone of hundreds of thousands. This V-brand mobile phone, every time Aimee passes by their counter in the Friendship Mall, he feels particularly incredible: he can only make a phone call, but it is so expensive, I really don't know what to buy it for, until I see Yun Zhengfan, I know that he is the kind of person who comes to buy this mobile phone again and again.

The business principles of the excellent family, Aimee, who can even dream backwards, will never dare to touch or touch such an operation, and Polly is too, but they have witnessed that Yun Zhengfan can get resources and earn money that they are not able to earn by giving gifts and accompaniment. Don't say that these two women are not as good as sighing to themselves, even Michael has a very complicated expression: "People like us will never use such a move, Yun Zhengfan has nothing to lose, so he has nothing to fear, you and I are people with a bottom line, we will not make this kind of money." ”

Aimee doesn't worship Yun Zhengfan unconditionally like Polly, nor does he envy him like Michael. She admired Yun Zhengfan's courage and ability to capture and control opportunities, but she knew that there were some things he could do that she couldn't do anyway. Sometimes, she also asks herself, "Why can't you do it?" For example, if you can do things yourself, you will never spend money to hire someone to do it, and the money you can earn can only rely on the work that others are not willing to do......"

She asked Bai Day, and Bai Tian said, "The starting point is different." It depends on whether you just want to do business or want to make a career. To do business, you only need to take advantage of information asymmetry, or create information asymmetry, buy at a low price, sell at a high price, and earn the difference. If you want to make a career, you have to influence more and more people, join you, join you, and do the same thing for the common karma. There is no right or wrong, it is the difference between the original intention and the goal. ”

Aimee thought carefully about Dayday's words and asked herself what her original intention was: with the heart of a mother, find toys that meet my standards for my children, and take care of them for my children. The ability is small, and if you can't sell it, you can play with your own children; There are too many purchases, and my children can't play anymore, so I can't sell them, so I give them to the children of relatives and friends to play; Now that a warehouse is full of goods, that is, the ability is greater, so let the people of the whole company do their best to serve more children as the standard of parents. This starting point has never changed. So, she posted a sentence in the company: serve the children with the heart of parents.

What about the goal? Following this original intention, she imagined the picture that she was most satisfied with: so that every child in China can enjoy the happiness brought by high-quality safety toys, whether they are in the city or the countryside...... Then, she posted the sentence on the company again.

However, at present, there are still 108,000 miles away from this goal, and it is really a bit too beautiful to think about such an expensive toy as Defeng, which can be played by children all over China. Wenbo's products are more popular, but it will take almost ten months before they can start selling, let alone the whole of China, let's take a look at the Carl in front of him: he was originally arranged to be exclusively for KA, where should he sell goods now, and what goods should he sell?

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Part 3: Self-created private enterprises