Chapter 102: Pingshui meets, passes by, and depends on each other, all have their reasons
Danny asked how he planned to open his first store, "In November, in Shanghai, it is said to be 2,000 square meters. Aimee understood what Danny meant.
On the way home, she began to think about her next plan of action. After telling Xiao Lun a story and coaxing him to sleep, Aimee, who returned to the room, fought at night against the computer and barely slept all night. She asked herself repeatedly: "Walking forward, it will be much more tiring than now, are you willing to choose that state of life?" Every time he answered, he was so firm: "Yes!" Why destroy the existing accumulation and give up the leading position? ”
As soon as the morning dawned, she began to call against the sorted list. After contacting, she washed up and went out, visited several key people one after another, and by five o'clock in the afternoon, she had signed a ten-year lease agreement for a 3,000-square-meter store.
"We have to open our big store before the first store in China opens. China's No. 1 title cannot be left behind. ”
"Their first store is 2,000 square meters, so we will open a 3,000 square meter; Their first store opened in November, so we'll open in October! ”
When Aimee held a management meeting and assigned tasks, almost everyone was shocked: why did the boss suddenly do such a big thing? Although Huanzhong already has hundreds of outlets, the largest store is only more than 100 square meters, and even 1,000 square meters have never been opened.
What is the concept of 3,000 square meters? When the management came to the scene, they were really dumbfounded in front of the blank room with only the frame, empty, and echoes of speech! It's August now, with only two months left, and it's hard to imagine how much work has to be done to become a store. Opening in October, how is this possible?
Even Vera, who has always been almost always supportive of Aimee and never opposed, was upset: "Aimee, do you want to think about it again?" Is it too risky to open such a big store? ”
Aimee calmly replied, "It's more cost-effective than setting up a showroom in an office building!" ”
Indeed, the person who sells things must have a place to display the product for customers to choose. The global model of Wenbo is to set up an exhibition hall in the office for customers to come to choose products. Aimee also wanted to have a decent sample room in the office, but there was not enough office space at the moment, so they decided to find a suitable space in the same office building to expand the lease.
Aimee and Vera have their eye on an entire floor on the third floor, and all the conditions are basically met. When they first contacted the person in charge of the landlord, the other party was quite happy, and when they signed the contract, the other party suddenly said that their boss did not agree to rent it to a toy company as a showroom, and wanted to rent it to a financial company for office. Aimee, Vera, and Penny drove to Jiaxing to find the owner of the garment factory, full of sincerity, but the boss, full of shelves, resolutely refused to rent to them, and the three of them were on the way back to Shanghai, and complained about the boss's pretense together.
"Vera, if we had rented the third floor at the time, there would have been no cash income for that showroom. Now, for the same amount of money, we go to open the largest toy store in China, at least every day, in fame and fortune, it is a cost-effective investment than the development department, why not try it? ”
From this point of view, Vera felt that it made sense, so she fully supported Aimee's plan.
Since Hawk left the company, the sales department has become an interim top for Aimee and Carl. After all, there are too many customers now, the operation and management are very detailed, and the maintenance and potential of the original outlets, the development and expansion of new outlets, are in great need of manpower. Vera has been recruiting for a while, and I've seen a lot of people, but I haven't seen a single one that pleasing to the eye.
In order to broaden the channels for talent search, Aimee called Wilson in Shanghai and Sam in Beijing to ask them if they had suitable candidates to recommend, and Wilson recommended Jason and Sam, the former sales managers of East China from the world's top 500 consumer goods companies, and said: "Just me, I'll help you manage North China!" ”
For Sam, Aimee has a bottom in his heart, after leaving Youjia, he has been doing sales in an international company, and has made great progress over the years, much more mature and stable than before, managing more than 1,000 direct and franchised stores across the country. Aimee and he have always been friends, and he has some understanding of Aimee's business, and he is familiar with it and adapts very quickly. He is also very conceptual about costs and expenses, and he is methodical and makes people feel very down-to-earth.
For Jason, Aimee didn't deal with it, Vera and Aimee did an interview and communicated a few times according to the process, and it seemed that it was still good, so they decided to give it a try. However, with Jason, there will definitely be a run-in period.
Sam and Jason, both very mature professional managers, felt that Aimee was not suitable for overly granular management, and had to be fully trusted and empowered. Together with Vera and Jasmine, Aimee made a financial model for East China and North China, agreeing on indicators, expense ratios, and target profits. She even prepared for the worst: if she really couldn't meet the profit target, there would be a loss, and if East China lost this value, then Jason would have to leave the company.
Jason said with great confidence: "Aimee, don't worry, I'm definitely not going to lose to this extent." The indicators I was responsible for before were more than a billion yuan, and now this number is really not a problem for me. ”
Sam has successively recruited more than a dozen salesmen, and Beijing, Northeast China, and North China have fully entered the high-speed development mode.
Here in East China, Jason brought the entire team of his original company over, after all, it was a sales person from a large company MT, all of them were young and promising, and they were full of curiosity about the new toy industry under the leadership of Jason. Such a well-trained and professional FMCG team entered the KA and department store system in East China, which was simply a dimensionality reduction blow, and their professionalism quickly opened up the situation.
The sales team of Huanzhong was strong all at once, and soon, offices were established all over the country, and new stores were opened almost every day. Gavin, who also supervised sales in the previous company, led the marketing department and the sales department to work very well together, and Jasmine's new system in the finance department has been used very smoothly, supporting the rapid development of the sales department without pressure. Vera's hiring is in full swing and Harry's delivery is becoming more sophisticated. The morale of the whole company is greatly boosted, and the office is not only busy and tense every day, but also full of vigor and vitality.
This also gave Aimee the energy and confidence to point to a higher mountain and say to everyone, "Let's take on a new challenge and open a big store!" “”
Just when Aimee was already preparing the design drawings, Aimee received a call from Liu Jianyi, the general manager of the shopping center: "Mr. Ning, the situation has changed, and the venue may not be settled." Our chairman would like to meet you. ”
The store that has already signed the contract is making a difference. Will this store open as planned?
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Part 3: Self-created private enterprises