When he met Barbara, he naturally had a few words of greeting, and he said politely: "When we acquired Duozhi, we knew that they had a good Chinese partner" (theyhaveagoodChinesepartner), and Barbara immediately and categorically interrupted him: "I am not Chinese, I am Canadian." ”(IamnotaChinese，IamaCanadian.)

When I heard this, I was stunned at first, and then I was very unhappy: "Then why should I hand over the Chinese market to a Canadian?" ”

"We don't have to talk about it." He turned and left the room.

"Aimee, I'll leave it to you! The Chinese market must be handed over to the Chinese. Aimee reminded Cordula of Mr. Bettag's words: "The person who gives us morality to do the Chinese market must be a Chinese." ”

Almost every time Barbara meets with Aimee, she will emphasize that she has immigrated to Canada, revealing a strong sense of superiority, Aimee has a lot of immigrants around her, she has always felt that the population will be mobile, it is all free choice, and it is nothing, and she has never taken this matter to heart.

In this case, regardless of Barbara's strong willingness to continue to be wise, or whether it is a pity to lose this opportunity, Aimee agrees more with Bai Day's words: our personal growth is actually enjoying the dividends of national development. As for Aimee specifically, what she is carrying is not Wenbo's expectations for the growth of China's market!

The expectations for the Chinese market are very high, and of course, there are also small questions. When Roth found out that Huanzhong was not only unconvinced, but also placed advertisements everywhere, he was really annoyed. How many times has he said to Aimee: "I've never seen such a tough woman as you!" You're not a woman! Of course, Roth knew that if he was in the United States, he would never dare to say such a thing, otherwise he would be spained with the notoriety of sexism, but this is in China, and of course he can say anything to this stubborn and unwilling target supplier.

But this Aimee was not convinced at all, and actually replied to him unceremoniously: "I have never seen such an unreasonable man as you, you are simply not a man!" ”

The face-to-face war of words has been fought and the media war has been fought, and she is not afraid. Every time Roth goes to the U.S. headquarters for a meeting and talks about competitive market analysis, he is questioned: When will you become the number one in your store plan and slow in your store opening plan? If this competitive relationship is understood as a problem of pursuit, how to solve it is a difficult problem.

Then it can only be turned into a matter of encounter, when the two armies meet, you must kill the Huan Crowd!

Of course, Aimee knows that the young question wants to crush the crowd all the time. If they have to throw rocks from the top of their heads, let them all smash them down! The media plan that Aimee developed with Gavin and Vera is to entice young people to follow up and make them throw money at it, the more, harder, and faster, the better.

"I'll see how long they can lose." Aimee, who said this, has the confidence of a general and the curiosity of a little girl.

Huanzhong's media strategy:

For bus advertisements, the criteria for selecting routes are: the longest and high-frequency passage through the office building and the store in Shanghai;

Taxi advertisement, the standard is: young office building, airport;

Outdoor advertising: In fact, there are only two places and two pieces each: the place where the young theme office building comes out, and the most crowded exit of the shopping center where the young theme store is located;

Newspaper advertising: It was originally a free resource for major media to grab news by themselves, and the only thing Huanzhong spent money on was newspapers and magazines for foreigners, to put it bluntly, it was for decision-makers like Roth and his superiors who did not understand Chinese, just to make them afraid of smashing in a short period of time, and these media, because of their niche and low volume, had extremely low delivery costs.

As for the panic and rush into battle, the media placement was entrusted to a professional media planning company, targeting consumers all over Shanghai, hoping that everyone would go to their store to buy toys. Their ad slots must be in the best possible locations and must have a minimum effective amount of delivery for each format.

The bait put down by Huanzhong really made the young question make the biggest bet. Their financial statements, like the face of the global Asia-Pacific chairman, are getting more and more ugly. "Roth, after all, it's just a purchaser, and he still doesn't know how to operate!" After the chairman of the Asia-Pacific region was furious, he personally searched for a good general, and through the introduction of his wealthy businessmen and friends in Hong Kong, he finally invited a bull man-Edmond to officially serve as the chairman of the China region.

How good is Edmond? The chairman of Kobstar China, the most powerful coffee chain in the United States, has just retired less than a month ago. He also has an extremely prominent identity: after the famous family of the Qing Dynasty, although he is sixty years old, he is still as gentle as jade, the jade tree is in the wind, and he is handsome and free and easy that does not match his age. Before he retired from Kebxing, he participated in a large-scale public welfare event for the last time, and among the guests invited over, the respected superior held his hand and said: "Young and promising, young man!" The public relations director next to him looked down and snickered, and later told him that the director was actually five or six years younger than him.

Due to his appearance and work status, Ke Buxing had no intention of retiring him at all, but he wanted to change his lifestyle. He has not remarried since his wife died more than a decade ago, they have no children, and in the midst of great grief, he has put all his thoughts on work. A year before he retired, he had a plan: move from Hong Kong to Shanghai and start enjoying another life.

When the chairman of the Asia-Pacific region came to him, he didn't intend to think about it at all, but the other party sincerely invited him repeatedly, and of course, the most attractive thing was that the job was in Shanghai, which coincided with his original plan. After much negotiation, they came to an agreement: Edmond would only help them for two years to solve their immediate needs and lay the foundation for their business in China.

Aimee saw the news from the Hong Kong financial news that Edmond was appointed as the chairman of the China region. After learning about the powerful background of this god-man, she knew that there was an even bigger battle to be fought in the future.

After reading the news, she opened the blog page and found that there were too many comments that had not been moderated. I don't know if I don't look at it, and I panic when I see it: that K's persistent swearing is too much to watch. The rhetoric is fierce, as if she is a punching bag for boxers to practice - not because you are at fault, but because you deserve it.

Aimee found that the IP address of these messages to be reviewed was displayed below, and Aimee knew that according to the IP address, it could find out the city and region where the commenter was located. She typed it curiously and found that this k was from downtown Shanghai. Aimee quickly matched the limited information in her head, and she knew who the person was, but she couldn't figure it out: why would he do it?

------Off topic------

Part 3: Self-created private enterprises