In fact, Chen Wenhao still has reservations about the public display of remote projection communication.

The Group's R&D staff has already started experimenting with implementing this feature on mobile phones, and there is already a lot of progress. With the special camera light and screen, the image captured by the other person's mobile phone camera can be converted into a miniature 3D image projection at a position 3 cm above the mobile phone screen during a video call.

However, as a result of internal discussions, this part of the progress is not suitable for public for the time being. First of all, without its own mobile phone system and brand, it is difficult to have a voice after the launch of new technologies; The second is that although the technology is very dazzling, it is not mature enough, and the need for this is not strong among users.

Chen Wenhao began to consider whether it was necessary to launch a new system of mobile systems at the right time in the face of the situation that the mobile system in the market was basically monopolized by A and I.

It's not just a matter of technology, or that with the presence of extraterrestrial artificial intelligence, technology is not a problem. It also mainly involves various factors such as user habits, supporting applications, patent barriers, offline promotion, and national policy trends. For latecomers, it is necessary to have the right time to break the game strongly.

Let's turn your gaze back to the present first.

The press conference continued, because of the appearance of remote projection communication, the atmosphere was hot again.

According to the hint on the background screen, there is still one last link left, and there is still a new technology to be revealed, and everyone waits with curiosity. The barrage of live video is even more speculative:

[I'm betting on my festival, and the next thing to be announced is definitely the dynamic light wave transmitter!] It's nonsensical.

[I don't think it's strange even if it's beam delivery technology.] Infinite future, absolutely forced to hang! It's a road to a powder.

[It should be related to virtual projection.] Could it be the kind of virtual companion in Blade Runner? It's pretty plausible.

……

The equipment introduced by the on-site staff is a little confusing: a glass mirror fixed to a mobile stand! At a height of about two meters, except that the side of the mirror is much thicker, there is no peculiarity at all.

Brother Xiaoma, who was sitting next to Chen Wenhao, was different, combined with the information revealed before the meeting that "will have a great impact on the department store retail industry", he vaguely guessed, and couldn't help but poke Chen Wenhao with his hand, "Won't it be ......?" ”

"I guess you guessed it, that's right, it's virtual wear mode!" It was rare to see the steady little brother in front of the person so excited, and before he finished asking, Chen Wenhao gave an answer in a hurry.

Speaking of which, Penguin's dream of doing e-commerce is still so strong. Gee~

The demonstration has already begun on the main podium, and Luo Liang invited a female guest to the stage to cooperate with the demonstration. Seeing that the female guest had already stood in front of the mirror according to the prompts, Luo Liang pressed a button on the side.

Silently, the mirror suddenly emitted a white light of equal height, soft but not dazzling, illuminating the area within a meter in front of the mirror. The female guest was so frightened that she took two steps back, causing a good-natured chuckle from the audience.

Luo Liang also approached to explain, "Please rest assured, the light has been rigorously tested before, and there is no harm to living organisms. Stand in the light range, yes, and keep your face facing for 10 seconds. ”

The mirror device emits a "ding" sound.

"Alright, now please take a slow spin on the spot. Yes, a little slower will do. The mirror device beeps again.

Luo Liang presided over passionately, "Now is the time to witness the miracle. He manipulated the device, and the mirror device, which was still emitting light, suddenly turned the white light area into a projection screen. In the exclamation of "wow" from the audience, a three-dimensional human image with the same appearance and figure as the female guest appeared on the light screen.

Female guests with incredible faces written all over are invited to the light screen again, and this time a new option appears on the light screen: multiple costumes appear in the form of small icons in the corner of the light screen. Click on one at will, and the projected human body immediately changes into the corresponding clothing, and makes actions such as walking, standing, and turning in circles, and the clothing will produce corresponding changes such as floating and folding according to different movements.

By this time, even the dullest people will understand the content of this new technology. The bigwigs in the department store retail industry, who were relatively calm before, also couldn't sit still. Anyone in this position in the industry understands how much impact this technology will have on customer buying behavior.

In previous years, clothing even accounted for about 60% of the turnover of a department store. Although it has declined in recent years, the proportion of more than 40% is still not a small number. On the e-commerce platform with more abundant product categories, the sales of clothing products can also reach more than 30%.

The most tedious part of buying clothing offline is undoubtedly the fitting process. If this kind of analog wearable device can be used in the mall, the consumer experience for customers will be subversive.

For e-commerce platforms, customers spend a lot of time and energy brushing a lot of pages to buy good clothes, and finally receive the goods, put them on, only to find that there is a problem with the size or the temperament does not match, and they have to spend energy to go through the return and exchange process, which is a burden on both customers and merchants.

Don't say that this kind of virtual wearable device is useless for e-commerce, no one will doubt that with the technical strength of the infinite future, just make an interface program, how difficult it can be to move the final effect of light screen projection to the Internet, at most, to attract customers to offline service points, do virtual image modeling. Besides, e-commerce platforms are expanding to physical stores, Jingdong Suning Ali is not desperately opening chain stores, how can this kind of equipment come in handy.

The rest of the press conference was more like the icing on the cake, but it warmed the hearts of all those in the industry. The various accessibility features are clearly presented with the needs of commercial use on different platforms in mind:

In terms of privacy protection and versatility, the device is set by default not to show the user's face, if this option is modified, every time the body image is scanned, there will be a mandatory full-screen warning prompt, which must be double-confirmed to continue. Everyone's model data is highly encrypted, which can be stored in the cloud or stored on a stand-alone machine. All devices are universally identifiable.

For large-scale use, there is a more convenient batch scanning plug-in for the creation of clothing models, which can automatically scan and build models of multiple clothes.

For online e-commerce platforms, there are also transitional solutions. After the e-commerce service provider purchases the equipment and solution, it can play the simulated wearing effect projected by the light screen through the network. The effect is certainly not as good as the on-site use of light screens, but it is still enough to throw the 3D dressing simulation software on the market so that you can't even see the taillights. Of course, when the transition period will be completed, it will have to wait until the home virtual projection equipment is really popular.

……

In short, it was clear to all those present and watching the live broadcast: at least the clothing retail market is about to change. Over time, more categories of products will be able to be sold in this visual way.

So, after the press conference, Brother Xiaoma's wishful thinking that he was going to pull Chen Wenhao to the dinner party couldn't work at all, and a group of business tycoons wanted to talk and communicate with Chen Wenhao. No one is a fool, this new technology that is destined to change the marketing model, who can seize the opportunity and use it in the first batch, is enough to ensure that it distances itself from competitors. One step at a time, one step at a time, no one wants to be left behind.

Similarly, it is precisely because it is a new technology and new equipment, what is the price if it is purchased in bulk, how to ensure the stability of specific applications, and whether it can be personalized according to the specific situation...... and other issues are the concerns of these bigwigs.

In the end, Chen Wenhao set up five tables for a banquet in the dining area on the second floor of the venue, and invited all the heavyweight business people on the scene to have dinner, and the list of personnel basically included the top 20 units in the domestic department store retail industry and e-commerce.

The dinner was served by a team of specially hired five-star chefs, but the exquisite food did not take much away from the participants. The dinner ended quickly, and everyone held a meeting in the same place, and Chen Wenhao answered questions on the spot. The meeting lasted almost 4 hours.

Although many media outlets stood at the door to find out more information, the details of the talks were never revealed.

After the meeting, news about the launch undoubtedly dominated the headlines of all media platforms.

Three days later, everyone was surprised to find that virtual wearable devices were installed in the main shopping malls in Jianghai City, and for a while, the shopping malls were very popular, and all brands whose products were scanned into the database were selling skyrocketing.

On the same day, several well-known e-commerce platforms held a large-scale offline roadshow in Jianghai City, where customers could directly try on the products in the database virtually after completing the body shape scan on site. Users can choose to download and save the body type template data, or they can bind it to the website account, and they can try it on at any time through the Internet in the future.

Online comments are divided into two groups: users in Jianghai City share their experiences in various fancy ways, surprises and praise. People who are not in Jianghai City have all kinds of expectations and complaints, why is their own city not there, and Jianghai City is not able to make money. Those who were anxious and close began to call friends and partners, and organized a group to go to Jianghai City to brush the human body template.

It was not until major department store groups and e-commerce platforms announced that they would promote virtual wearable systems across the country in the near future that this resentment was quelled.

The application and promotion of new virtual projection technology, because of the entry point of virtual wearing, the popularization and acceptance speed is beyond the imagination of the market.

Overwhelming!