"Leaders, the press conference is about to begin. Pen Fun Pavilion www.biquge.info" A colleague came over and gently knocked on the door of the lounge room as a reminder. Looking out from the room, more than 1,000 temporary seats in the conference area have been basically filled, and the photography and video area is even more long and short, ready for battle.

Several people in the room looked at each other, smiled slightly, and got up in unison, "Let's go." Chen Wenhao and Lao Ma tacitly slowed down, allowing Lao Liu to walk in the forefront. Chen Wenhao didn't mean to do this, he just wanted to sell cargo spaceships, but now he was pulled into the same ship by the other two people with almost gifted shares, so he regarded it as a diversification investment, anyway, the amount of cash on hand is very abundant, and the new company is unlikely to lose money no matter how you look at it. As for Lao Ma, he is more concerned about the layout of the card position in advance in the major promising industries, and he is not interested in the behavior of showing up and building a banner.

The company that will be formed by the three parties in the plan, the early assets will mainly come from the logistics business and related facilities divested by JD.com, and JD.com will account for the largest shares. The press conference was held at the Yidong base, and it was mainly Lao Liu's suggestion, who hoped to let the media reporters visit the cargo spacecraft on the spot, so as to reduce the resistance to the next work of divesting the logistics business through public opinion reporting.

If Chen Wenhao hadn't told him that the cargo spacecraft had not yet obtained the airworthiness certificate and could not fly to other places, Lao Liu would still hope to drive the cargo spacecraft to the gate of Jingdong's Beijing headquarters to make a show. In fact, when Chen Wenhao showed them a few days ago, it was also illegal to control the cargo spacecraft to go up to the sky for a circle; according to state regulations, when an aircraft does not have an airworthiness certificate, even if it wants to conduct a flight test, it still needs to obtain a special flight certificate before it can go to the sky to go to the waves. Fortunately, it was mainly flying at low altitude that day, and the flight time was relatively short, so it was not caught by radar monitoring.

Under the expectation of thousands of pairs of eyes, the three of them sat on the rostrum in turn, and for a while, countless flashing lights brightened up this open area by three points. A group of reporters completely ignored the host's remarks at the press conference, staring at the chattering host with murderous eyes, and when the host said, "Next, welcome to JD.com's Mr. Liu to speak", the audience erupted in sincere and warm applause.

Lao Liu took the microphone and announced the news that a new logistics company will be jointly established by JD.com, Tencent and Infinite Future in a gesture of pointing out the country. The scope of the content that can be publicly announced has been determined before the press conference, and after Lao Liu announced the preparatory plan, he revealed that the existing logistics business will be stripped and placed into a new company, which caused an uproar among the reporters.

That's big news! At present, in the field of e-commerce in China, the only one who can hit the mountain of Ali head-on is JD.com (even so, there is still a lot of distance in terms of total volume and scale). Compared with Alibaba's platform, JD.com's biggest core advantage is its self-built logistics system, which can achieve faster and better delivery services. Now, Jingdong is going to transfer this core resource to a new company, what happened in the middle of this, so that Lao Liu, who has always been particularly concerned about autonomy, can make such a choice? All the reporters present were tense and did not dare to miss a word.

Lao Liu faced the countless burning eyes in the audience, without the slightest feeling of stage fright, and continued to smash the news: "Jingdong will absorb franchise stores in the next five years with a zero franchise fee model, and open more than one million Jingdong convenience stores across the country, half of which are in rural areas, and even in every village!" "This was originally the strategic plan that JD.com was going to implement, and after a group of executives were summoned to the Yidong base by Lao Liu, they learned about the existence of the cargo spaceship and the ins and outs of the formation of a new logistics company, and some executives in charge of this strategy proposed that it could be announced at the same press conference.

In the past few days, JD.com's professional team has carried out a preliminary calculation according to the existing parameters of the cargo spaceship: if 10 such spaceships can be put into practice, the construction plan of large-scale logistics centers in major regions of China can be cut by more than half, and the logistics cost can be reduced by 60% under the premise of ensuring that the delivery time remains unchanged. If more spaceships can be obtained, especially after Chen Wenhao said that he can provide cargo spaceships with a carrying capacity of less than 5 tons and lower prices and operating costs in the future, Jingdong's team is already looking forward to completely covering the logistics network throughout the country, and even doing it in China with towns as units, or even natural villages as units, can achieve the distribution efficiency of ordering goods today and arriving the next day.

The news of the serial smashing made the reporters in the audience agitated, and Lao Liu spoke about the rise, and began to fire, "After the new logistics company is successfully established, the distribution network will cover all regions of the country, including the central and western regions, and can enjoy the fast service of next-day delivery." There is nothing wrong with this, but gunpowder is behind: "The existing retail industry pattern will be reshuffled, and traditional dealers like Suning Gome will feel the arrival of a harsh winter." ”

Lao Liu's words are not finished, "Even the e-commerce industry will be reshuffled in the same way." Customers who buy something on your platform will have to wait two or three days to receive it, and customers in remote locations will even have to wait four or five days. This kind of buying experience is very bad. In the past, customers didn't say it, because there was no comparison, and in the future, after the comparison of Jingdong's new logistics, customers will naturally vote with their feet. ”

Chen Wenhao, who was sitting on the side, laughed in his heart, this old Liu, his personal style characteristics are too obvious, after scolding Suning Guomei, he went to slap Ali, these are the goals he usually scolds, and it is estimated that he is used to it. People who are familiar with the domestic e-commerce industry know that Jingdong has been accustomed to this kind of porcelain-type marketing communication method since its establishment, and Lao Liu is often the main attacker of this marketing method.

There are pros and cons to this kind of porcelain-style marketing. The advantage is that it is easy to create topics and gimmicks, and after being promoted by the media, it is very eye-catching and can quickly spread among the audience. The disadvantage is that the big words that are said are often empty, and it is easy to be bored and resisted by some audiences. To put it bluntly, it is a remake of the story of "The Wolf is Coming", and no one believes it in the end.

A few years ago, when the total amount of Jingdong had not yet been done, whenever there was a large-scale promotional activity, Lao Liu liked to touch porcelain marketing with Suning Gome, and from time to time he also went to tease Ali, especially with a meow of others, and there was a stalk of "cat and dog war" in the industry. But to tell the truth, the porcelain marketing that I did before, the probability of unleashing the cannon is a bit high.

It can be seen from the different reactions of the reporters on the scene: Lao Liu said a lot, and most of the more senior reporters were very calm, except for occasionally recording a few key points, their expressions were as calm as water, and the narration was "I'll watch you pretend quietly". Only a few reporters who have not been in the industry for a long time can hardly contain their excitement, writing wildly in their notebooks or typing in their notebooks, and their faces are full of "I got big news".

Chen Wenhao glanced at the position of the old horse, and the old horse seemed to be sitting precariously, but when he saw Chen Wenhao's gaze turning, the two quickly exchanged a "you know" look. It's still quite interesting to watch Lao Liu touch the porcelain, the tone is sonorous enough, the gesture is firm enough, and Fan Youmu, who is a domineering president. It is estimated that many reporters are holding back their strength and want to exert their strength in the free questioning session, but they may be disappointed today, Lao Liu's encounter with porcelain this time is still very confident, and the reporters will soon understand.

After Lao Liu finished speaking, several executives from JD.com continued to speak. Lao Ma and Chen Wenhao have already said that they will not participate in this link, and they will leave today's highlight time to Lao Liu. For Lao Ma, Tencent, which holds part of JD.com's equity, does not need to be in the limelight, and he is more interested in the intelligent driving research institute involved in the agreement. Chen Wenhao does not plan to devote too much energy to do terminal and offline content, his ideal pattern is: he only needs to export advanced technology and products, and the rest of the work is left to the derivative industrial chain to complete. To change the world, the more involved the better, there is no need to do everything and take other people's paths.