This stalk is not new, many manufacturers have played, especially in the past few years, some domestic mobile phone manufacturers like this trick the most, to fry the relatively cost-effective models in advance, and then release a small number of batches on a regular basis, creating a situation where supply exceeds demand. Pen Fun Pavilion www.biquge.info doing this, on the one hand, there is the pressure of insufficient stock, and on the other hand, it is also a very effective means to stimulate consumption.

It's just that in the past two years, there have been many fewer manufacturers who play like this, and everyone has learned this technique, and the market provides more choices, and they can't play it.

However, in order to form this situation, two conditions must be met: first, the product must have enough selling points, for example, the same configuration is only sold at half the price, or the price is slightly more expensive but the configuration is higher than a grade. The second is to have a group of loyal fans who are willing to accept your brand and products.

Judging from these two criteria, Infinite Future's selfie drone is undoubtedly qualified. However, to the surprise of onlookers, the speed of selling out was too fast. After all, this is a drone with a price of nearly 10,000 yuan, which is not a digital standard, let alone a mobile phone for two or three thousand yuan. The most optimistic forecast in the market before was only a prediction, and the sales of 500,000 units a day were almost at the peak.

This proves how wise Chen Wenhao was to position the main use of this product as selfies.

1.5 million selfie drones were sold out in one minute, with total sales of 13.5 billion yuan! Some fast-moving online media outlets used the selfie drone as a news point within an hour of it being sold out.

What is this concept? In the previous year, the total size of the domestic drone market was about 9.5 billion yuan, accounting for 15% of the total global market. Infinite Future Company is equivalent to single-handedly, it took one day to more than double the scale of the domestic market of drones.

It's terrifying. Because everyone knows that this is not the end, but the beginning. Infinity Future announced the sales schedule three months ago, and it is impossible to stock only 1.5 million units.

In the early hours of the same day, the website was limited to the manpower of the editors on duty at night, and they could only report on the situation of this sales figure on a case-by-case basis. As the daytime shifts into normal working hours, the editorial team and contributing authors become active, and more and more in-depth manuscript connections are available.

Sina Technology, with the title of "Selfie Drone Reshuffling the Market", wrote in the article: This new drone product with selfie as the main function has re-subverted and defined the drone market with its amazing sales results. Portable weight and appearance, long battery life, and simple control methods have subdivided drone products into selfie drones, and they have set a technical benchmark for this market segment.

From a technical point of view, Tiger Sniff published a special article "Behind the Miracle of a Minute - Technology Crushes Everything": Don't just focus on the invincible battery technology, of course, the author also thinks this is magical. But what makes people feel more crushed by technology is the intelligent control system of this 'brick', which inherits the legend of small card software, and is so excellent that it makes people wonder whether it has come to the 22nd century in advance.

Don't need a remote control, no mobile phone, just throw it out, it will automatically calculate the throwing trajectory to recognize your owner, and then automatically calculate the current environment to help you take beautiful photos. Of course, those who have a strong desire to control can also use voice control, and it will not disappoint either. To be honest, this simply broke the author's entire understanding of artificial intelligence technology, and the author has been deeply crushed.

Relying on the financial network on the physical financial magazine, it is conspicuous and pays more attention to the financial story behind the sales explosion:

With Chen Wenhao as the core, Infinite Future and its subsidiaries seem to have the atmosphere of China's new Internet giants. Just last year, when Chen Wenhao won Facebook's sky-high order of $5 billion, we called him an Internet upstart, when he transferred the translation software business to Kamodo, the five major shareholders supported the new company's market value of $27 billion, and now, half a year later, many third-party institutions have a minimum valuation of more than $80 billion, and the key is that there is no market, and there are rumors in the market that there are many venture capital institutions that want to participate in it, but no one in the five major shareholders is willing to transfer shares. Once the listing is successful, it is a foregone conclusion that the market capitalization will continue to expand.

Just when we all thought that Chen Wenhao would lead his unicorn army to continue to lead the way in the field of machine translation and artificial intelligence, he quietly made a big move that surprised everyone.

Far beyond the technical advantages of peers, a new market segment, Chen Wenhao led the team to create a unicorn company again, the scale of this market segment, only need to calculate the sales of this product nicknamed "brick" by users.

We tried to measure the profit margin of this product, and the reporter of this site found that its main accessories include the following parts: control chip, storage chip, motor, air spray assembly, camera, battery and shell. Among them, except for the battery and casing, which are produced by its own factory, other accessories are supplied by eight manufacturers.

The reporter collected the market sales price of similar products of these eight manufacturers, calculated as 1220 yuan, the shell of its own production we refer to the price of magnesium aluminum alloy, the estimated price is 420 yuan, the most difficult to estimate the battery considering that it is not separated from the main structure of lithium electronics, we take the battery life as the standard, multiply the average market price by 10, and the estimated price is 1250 yuan.

To sum up, the hardware cost of the selfie drone is 2890 yuan. If you don't take into account software costs and marketing expenses, this means that the profit margin is more than two hundred percent. Of course, the final profit will not be so high, but it can be basically concluded that this is a product with good profits.

If the follow-up sales of selfie drones continue to be hot, this may be an attractive market with annual sales of 10 million units and a total scale of 90 billion yuan, but which company has the ability to snatch food from the tiger's mouth of Infinite Future? This is an answer to look forward to.

But no matter what, no one can stop the rise of the infinite future company, with the most growing artificial intelligence leading technology in one hand, and the other hand began to enter the digital consumer terminal market, this time it is selfie as the main target, and next time it may be aerial photography as the selling point. Are you ready?

……

The next day, after Chen Wenhao arrived at the company, he first went to the drone project team to encourage the team members, and everyone's mood was also very excited.

At the end of the interaction, everyone was hilarious for a while, and then instantly dispersed to their respective work, the atmosphere of the company has always been free, some people met to go to the leisure bar to drink coffee and talk about the plan, and some people chose to go to the swing on the balcony to contact the business. Chen Wenhao and Luo Liang stood side by side in the passage of the office area, looking at the work scene. The sales performance was unexpectedly good, which made Luo Liang, who has always been serious, a lot softer.

"The boys are great and I like the team atmosphere."

"Don't worry, there are still many opportunities for you to show your combat effectiveness. In addition, the decision on the performance evaluation of team members is in your hands. ”

"Oh? What are the company's new plans? ”

"There's no rush for this, let's do a good job of this batch of drones first, and I guarantee that you will be the first to hear about the new plan."

"Okay. By the way, there is a matter to report to you, as soon as I go to work today, several companies have called to inquire about customized batteries, and there are a lot of emails, and several emails were sent in the early hours of yesterday morning. Luo Liang was about to go back to work, and suddenly thought of something and added.

Chen Wenhao nodded, "As expected, many companies were waiting and seeing if this kind of battery could really be used in large quantities, and they had already seen the answer yesterday." I guess there will be more later, you wait a little longer, and compile a list of these companies for me in the afternoon. How to reply, I'll think again. ”

Luo nodded his head, "Understood, I'll come to your office before I get off work." ”

On the way back to his office, Chen's mobile phone rang and showed that it was Jim's phone from Accel. Without exception, it was all about asking again about buying a new type of battery. It's hard because Jim and Xiaozha are both in the United States, and it's still late at night, but they are on time to communicate with him. One is because his organization has invested hundreds of millions of dollars in another drone company, and the other is to drive his company's strategic plan. However, Chen Wenhao replied to the inquiries of the two with the same answer of "under consideration".

The commotion caused by a battery is spreading! (To be continued.) )