In the evening, when Luo Liang knocked on the door and came in, Chen Wenhao was reading a report from Caijing.com. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Mr. Chen, the summary list is out, and there are a total of 36 companies." Luo Liang raised the paper in his hand.

"Let's put it there first, have you read the article on Caijing.com?"

"As soon as it was sent out in the morning, my colleague who monitored public opinion recommended it to me, compared with other manuscripts, this one is relatively reliable, but the analysis of the cost is a bit messy."

"It's hard for outsiders to guess our costs, but this reporter has a good sensitivity, and we really have to come up with a product for aerial photography needs."

In fact, the cost of unmanned selfie cameras is much lower than that of media analysis, and the total price of a set of components purchased from a third party is only a little more than 800 yuan.

There are many doorways in between, such as the abandonment of the rotor design, and the relevant mechanical parts can be omitted; For example, large-scale purchases can naturally get a price far better than the market price; For another example, the design drawings of the control chip and airjet components are provided by the small card, which not only saves a lot of design costs, but also relies on excellent design, and only needs to use mature production technology and cost-effective common materials to meet the design requirements; The most important thing is that the cost of the new battery is only about 10% higher than that of the ordinary battery.

The estimated hardware cost of this report by Caijing.com is 2890 yuan, and in fact, the real pure hardware cost is less than 1300 yuan, of course, this is based on the fact that Xiaoka did not charge him R&D costs and design fees. Counting the OEM assembly fee and publicity fee, the cost line of each selfie drone is more than 1500 yuan, and the retail price of 9000 yuan is calculated, the profit of each drone reaches an astonishing 7500 yuan, and the profit margin is 500%, except for the word "profiteering" to describe it, there is no other word!

Regarding the cost, only Chen Wenhao and Luo Liang are fully aware of this in the company, and in addition, the real cost is key confidential information both internally and externally. The company's purchasing and sales personnel can only understand the part of the work at hand, and each employee has a strict confidentiality agreement before joining the company, and even colleagues cannot exchange such information.

It is not superfluous to be overly cautious in this regard, and if such a profit rate is known to the outside world, it will cause more turmoil. It can be seen from Apple, Apple's latest quarterly performance report, the revenue profit margin is close to 29%, and it has been ridiculed by many people on the Internet, criticizing Apple as a black-hearted company and pricing products too high. Although he has stood on the opposite side of Apple because of the lawsuit, Chen Wenhao still feels that this kind of thinking is incomprehensible, you can not buy it if it is too expensive, don't be too expensive if you buy it, and it is the most boring to talk crookedly.

It's just that 30% of the profit has been pointed at by everyone, compared with peers who can only get 10%, or even 5% of the profit margin, it will inevitably become the target of public criticism. If it is replaced by a five-fold profit margin, I don't know how it will be approved by this part of the people. Although these strange voices do not cause real trouble to the company, nor can they interfere with the customers who are really seeking, Apple, as a listed company, must publish financial statements on a regular basis, but Infinite Future is not, and there is no need to disclose its profitability to the public.

After the two discussed several important media reports on selfie drones for a while, Luo Liang turned the topic back to business, "The previous three-month stocking period, the progress was better than originally expected, and we prepared 2.25 million units for the domestic market, of which 100,000 units were transferred back from the European and American markets." ”

"But it's not enough. Now that there are only 750,000 units left in the warehouse, we are going to sell only 150,000 units per day in five days, and then we can only use the reservation system, which is on a first-served-first-served basis. The next batch of replenishment will be two weeks away at the earliest, and the production line can be replenished with 800,000 units per month. By the way, the 120,000 units that were sold out for overseas markets have also been fully booked. ”

"I was contacted by both foundries today, and they noticed the sales of drones and expressed their willingness to free up more assembly lines for us. But I refused! Luo Liang paused and explained, "After analysis, our marketing team believes that maintaining shipments of 10 million units in the first year can basically meet the needs of the market, which is not a mobile phone after all." In addition, the appropriate supply shortage also helps to maintain the enthusiasm of sales. ”

The so-called suspicious people don't need to be used, Chen Wenhao's advantage lies in the blessing of alien technology, for market affairs, since he decided to hand over the management to Luo Liang, before there was a clear failure, he chose to believe Luo Liang's judgment.

Luo Liang then asked, "The company's next new plan, is it the expansion of the battery factory?" Even if we don't consider the requests made by so many manufacturers, we need more batteries ourselves. After the first 20,000 units were sold, many users asked us to provide independent backup batteries. Such demands will only increase. ”

Chen Wenhao has also seen a lot of similar opinions on the Internet, especially after the selfie drone has become the new favorite of many outdoor sports enthusiasts, and the long battery life of 90 minutes is not enough. However, he still shook his finger, "The new plan is about new products, and the reporter guessed correctly, the next thing we want to produce is a drone that focuses on aerial photography." ”

He took out the prototype of the aerial photography drone from the drawer, after the Kunpeng was parked on the research ship, the small factory seemed much empty, Chen Wenhao put a lot of accessories there, all the equipment was also running normally, and he easily made a sample of the aerial photography drone.

He introduced to Luo Liang, who came up to check the sample, "Compared with selfie drones, the height of aerial photography drones has broken through the limit of 10 meters, and the maximum can reach 120 meters. ”

Luo Liang reacted instantly, "It's just within the upper limit of the height stipulated by the management." In 2013, China promulgated the "Interim Regulations on the Management of Civil Unmanned Aircraft System Pilots", which meets the standards of visual flight within 7 kilograms, 120 meters and 500 meters, and the pilot does not need to obtain a license.

"It looks about the size of a 10-inch slab, a little thicker." Luo Liang checked the weight of this drone, it was still a square design, and the four corners were sleek, "How much does it weigh?" ”

"12 inches to be exact, which is equivalent to the size of two selfie drones, and the total weight is 1,800 grams." Chen Wenhao said, "The main accessories and the self-timer are universal, and the increased weight is mainly due to the larger shell, the new satellite navigation chip and gyroscope, the wireless signal transmitter and receiver, and most importantly, the expansion of the battery, the battery life can reach 140 minutes." ”

"10 meters is the limit distance for the radio microphone to answer voice commands, although I personally think that using a remote control or mobile phone to control the drone is a bit of a reduction in the style of the product, but to take care of the use habits of consumers, I wrote a mobile phone control APP, you let the team members test it." Chen Wenhai took out another USB flash drive.

"Okay, I'll put people to test both the machine and the program right away. But the problem is back to square one, and the supply of batteries must be increased. Luo Liang put the USB flash drive and the drone sample together, and took a closer look, "I have to say that Mr. Chen's R&D level is really amazing, the portable selfie drone plus the aerial photography drone that focuses on professional applications covers both consumer and commercial fields." ”

"Flattery is needless to say. Prepare for it first, I promise, the battery will be there. Chen Wenhao pointed to the drone.

The technology transfer agreed with the joint ministry is about to begin, and the follow-up actions for battery technology will have to wait at least until the end of the licensing transfer. Limited to the confidentiality level of the agreement, he couldn't reveal too many details to Luo Liang.

In fact, in his scheduled plan, there is no intention to expand the production scale of his battery plant. (To be continued.) )