017 new version of the trailer
"Synchronous recognition of video and voice; Intelligent translation of pictures and Chinese characters; Optional multi-Chinese package ......"
At the temporary meeting, after listening to the new version of the software introduced by Chen Wenhao, Jin Wei and several marketing employees were petrified. After the initial shock of the pen ~ fun ~ pavilion www.biquge.info, Jin Wei first asked: "Mr. Chen, how complete are these new functions?" ”
"It's not going to be any worse than the current web translation."
Everyone in the marketing department looked at each other, they were all experienced in the IT industry, and naturally understood the impact of these new functions on the market.
An employee raised his hand and asked, "Mr. Chen, I have a question." I originally thought that the hardware requirements for software operation were relatively high, but I found an antique computer with a very low configuration, tested the company's software, and found that it was very smooth, and the hardware configuration of mainstream smartphones should be no problem. With the company's technical strength, it should not be difficult to transplant to the mobile terminal, why not launch the mobile version? ”
He flipped through the notebook in his hand, "I did a small survey this week, and on several large forums and social platforms, I hope that the topic of Xiaoka Translation has a mobile version is very popular. I launched a poll on Weibo that was attended by more than 3,000 people, and more than 90 percent wanted a mobile version. And judging from the behavior trend of Internet users, mobile has exceeded half. ”
Chen Wenhao was deeply impressed by this employee named ******, and asked him why he wanted to jump from a large company in the industry to a newly established small company.
Chen Wenhao likes people who are logical, organized, and imaginative.
"There will be a mobile version, but it's not the time yet." Chen Wenhao did not continue to explain, he sent a copy of the introduction document of the new version of the software to the participants, and asked the marketing department to submit a promotion plan as soon as possible, with only one goal: to let more users know about us, so that more users need us.
As long as the programme is reasonable, funding is not an issue. Chen Wenhao's words made the people in the marketing department excited and agreed.
They know very well that in less than a week before, the company has spent nearly 10 million yuan on the promotion of overseas websites alone, you know, this is not a top 500 company with an advertising budget of hundreds of millions and billions a year, but a start-up company with less than ten employees.
For the marketing department, getting more promotion budget is always the second most important job after selling the product.
So, at the next day's working hours, Chen Wenhao got a detailed promotion plan, which is said to be the result of the marketing department's all-night overtime last night.
Considering that the new version can still only run on the computer side, and the promotion channel of the design is still mainly online, Chen Wenhao flipped through it, except for a few small details that have been modified, and no problems were found as a whole. He informed Jin Wei, "Just follow this plan and implement it as soon as possible." ”
******
During this time, Bobcat has become a loyal user of Xiaoka intelligent translation software, for people like him who like to catch up with the latest IT information and make a living from this code word, this translation software exists like a goddess. In the past, he could only rely on his own barely made up English, but now not only is he like a fish in water on the English website, not to mention that his reading efficiency has been greatly improved, he is also fascinated by several Internet discussion communities in Germany, Germany's Internet thinking is completely different from China's, and it is very interesting to analyze this difference and reasons.
Inspired by this, he wrote an article and posted it online. Within two days, a familiar editor came to him and asked him to write a series of columns on this topic, which was very expensive. In contrast, the monthly cost of 10 yuan for translation software is not worth mentioning at all, and he only laments that the software cannot be charged on an annual basis, and he is eager to buy a lifetime membership.
For SOHO (work-from-home) people like Bobcat, there is no distinction between weekdays and weekends, and it is completely dependent on the time of pick-up. At six o'clock in the morning on Sunday, most of the office workers who work from 9 to 6 are still in bed to supplement the fatigue of doing a week's work dog or go out on Saturday to consume.
Anyone who has stayed up all night knows that the sleepiest time is between 3 and 3:30 in the morning, and as long as you survive this period, the excitement can be maintained for at least four or five hours. The bobcat was not sleepy at the moment and decided to have some fun. The entertainment of otaku is naturally inseparable from the Internet, and watching TV series and movies and flipping through online novels are all must-have options. remembered that there was a recent online drama with a good reputation, Bobcat clicked on the video website casually, ready to watch it for a while and go to bed.
The beginning of the online drama is a 60-second patch ad, and Bobcat didn't buy a member of this video site, so I had to watch it. Wait,It seems a little familiar,Why is the robot shape in this video advertisement so familiar,It's exactly the same as the robot that appeared when the small card translation software was started,After a few cool moves,After a few cool moves,Holding a revolver and starting to shoot,Then subtitles appear:"Small card intelligent translation software 2.0 is about to go on the market - synchronous recognition of video voice、Intelligent translation of picture text、Optional multi-Chinese language package...... You, deserve it! ”
The 15-second ad flashed by, and the next set of ads began to play, the lynx's eyes widened, the previous laziness was gone, and he threw himself in front of the computer keyboard, clicked on the link to another episode, and in order to confirm the content of the ad again, he watched the ad more than a dozen times in a row, and after taking a screenshot, he finally made sure that he was not mistaken.
"Wow, this is against the sky!" Completely forgetting the idea of entertainment and sleeping, Bobcat opened the IT forum he frequented, and posted screenshots and related content. After a while, there were many people who got up early or hadn't slept yet.
"Lou took the initiative to do it really fast, I also saw it before, and I thought I was dazzled."
"As long as the new features can maintain the original translation level, the domestic subtitle group can retire. I haven't said exactly what day the upgrade will be, I can't wait. ”
"I'm going crazy! After following the research of a bunch of technicians in the company, they still haven't figured out how the software works, and now a new version is about to be released. I'm starting to doubt my IQ. ”
"I haven't used it yet, this software is really so amazing?"
"Upstairs rookie, identification completed"
……
With the passage of time, more and more netizens got up, and the incident began to ferment rapidly, and the keyword "Xiaoka is about to upgrade" rushed into the top three of the Internet search list in a short period of time, and began to occupy the hot topic list of major social networking sites.
Due to the time difference, a few hours later, the advertisement for the new version of the Xiaoka translation software was noticed by more European netizens. Fortunately, the company has bought a lot of foreign website promotion positions, this time the marketing department determined the plan, then with a whip to urge the cooperative advertising company to work all night to produce a variety of types of promotional works, hurry up to replace these latest works. Fortunately, time is limited, and it is not necessary to be creative and amazing, but to meet the requirements of beauty and image.
This news has become a hot topic on the Internet in a short period of time, and it is among the top popular search terms on Google in Britain, France and Germany.
As the North American continent enters the peak period of Internet access, the news continues to sweep the major news websites in the United States, and many technology websites have pulled down the original front page news to make way for this, and the speculation of the new features has not only attracted many industry insiders to participate, but also more ordinary netizens have expressed their expectations in different ways.
Stimulated by this, the number of new foreign and domestic users on Sunday more than doubled from the previous day. When China ushered in 0:00 on Monday, the number of users of Xiaoka translation software has reached 30 million, of which 25% or 7.5 million users come from overseas countries and regions.