Chapter 7: The Dawn of the Dawn
The secretary's face changed uncertainly, and he didn't continue to ask, turned around and hurriedly left the office.
Xie Anguo glanced at Liang Yifei and played with taste: "You have also seen it, I am afraid it is not so easy to get these two million."
Liang Yifei smiled, "Don't worry, Uncle Xie, I have no reason not to want these two million!" ”
Then the two rushed to the conference room one after the other, and Xie Anguo deliberately fell behind Liang Yifei.
At this time, the secretary has informed everyone present that the content of today's meeting has been changed temporarily. When I entered the door, there was still whispering in the conference room, and it seemed that everyone had already gotten the news.
Liang Yifei glanced around, but did not immediately sit on the chair. After Xie Anguo came in, the discussion gradually became quieter. Everyone looked at Liang Yifei curiously, not understanding where this young man with no hair grew out of nowhere.
Xie Anguo nodded at Liang Yifei and signaled that he could start.
"Everyone, I think you must be curious why I came here and why Mr. Xie asked me to come here."
This opening remark is not amazing, in later generations, it is an ordinary opening that can no longer be ordinary, but at this time it can attract the attention of most people.
Sure enough, as soon as Liang Yifei said a word, everyone's eyes shifted to him.
After a pause, Liang Yifei continued: "As far as I know, Shangpin Dairy Company has a fixed cold storage lease expenditure every year, but cold storage leasing cannot create a penny of value for the company."
As soon as the words fell, Xie Anguo spoke: "Liang Yifei, what you said is too absolute, leasing cold storage to ensure the freshness of the milk source is a potential benefit for the company."
Liang Yifei shook his head and said: "I think Xie is always mistaken, the milk source has just come out and is fresh in itself, and the cold storage preservation is only to delay the speed of milk deterioration, the last batch of products has not been sold, and the next batch of products has come out, relying only on the company's original sales and marketing methods will only lead to more and more product backlogs!"
Xie Anguo raised his eyebrows, "Then you can tell me, how to solve this problem?" ”
The two sang and harmonized, on the surface, it seemed that Xie Anguo deliberately made things difficult for Liang Yifei, but he was actually supporting him.
If Liang Yifei presided over the meeting by himself, it was very likely that he would not be able to suppress so many people, Xie Anguo personally raised questions and led the topic to what Liang Yifei wanted to say, which was already on his side in disguise.
Liang Yifei knew it and said with a chuckle: "The problem raised by Mr. Xie is also the problem I want to talk about today, to solve the problem of unsalable products, we must develop more value of milk raw materials, such as fermented yogurt, cold drinks, ice cream ice cream and so on."
When the people below heard this, they all showed expressions of understanding.
"Mr. Xie, the solution that this gentleman said, we can also think of it ourselves, why should we pay him two million!"
"Two million can do a lot of things, do you really have to pay such a big price for his idea?"
Xie Anguo sneered: "Manager Cui, your marketing department wastes a lot of time every year to study the so-called improvement plan, I have given you a few years, but you have gained nothing."
"Now that someone else has proposed a suitable solution, you have jumped out against it, you know that the money I have spent on leasing cold storage in the past few years is enough to buy two new product lines!"
Manager Cui's face turned red, and the others also showed disdain.
The marketing department should not be too idle on weekdays, let them think of an idea to study and study, and there is no result.
Now look at Liang Yifei proposing a solution, and then say, this is a typical hindsight. What's more, a discerning person can already see that Xie Anguo has already made a decision in his heart, and inviting Liang Yifei over is just a formality, and no one wants to go against the boss.
As a result, a group of people have professional marketing departments do not act, and waste the company's resources.
"Your marketing department has a lot of budget every year, and I really can't think of how you can spend so much money except for the necessary advertising expenses!"
"As far as the level of advertising made by your marketing department, any high school student can think of it, and say that he is a marketing elite, blushing or not!"
Xie Anguo had already set the tone of the meeting, and after starting a while, he remained silent. The next scene needs Liang Yifei to deal with it himself, and if he wants to get two million from himself, he must show some real skills.
Manager Cui's face was ugly, and he could only bite the bullet in the face of everyone's accusations. The annual benefits of the marketing department are won by themselves, if they are compared to a hairy boy today, they will not have to mix in Rongcheng in the future.
"The solution you said requires a lot of money to be invested, such as to make yogurt, it must require a complete set of equipment, how to say it will have to be millions, and it will have to go through many links such as chemical materials, homogenization, sterilization, cooling, inoculation, fermentation, etc., and a little negligence will cause yogurt quality problems, and we also need to train employees to learn to produce yogurt."
"In addition, the production of cold drinks also requires a complete set of new equipment, and staff training is also essential, and the number of existing employees is likely to be insufficient, and the production of the original product will be greatly affected if a large number of employees are recruited. You also need to invest a lot of advertising money in the early stage, which requires money! ”
"You need two million for a solution, so much money is worth the salary of hundreds of employees for more than half a year, which is too much!"
Liang Yifei nodded secretly, this Manager Cui doesn't seem to be a straw bag, he can grasp the key to the problem, and he has some ability, but he is short-sighted.
So Liang Yifei said with a smile: "As far as I know, there are no less than four or five dairy enterprises in Rongcheng, and the problems we face are similar.
Without waiting for Manager Cui to answer, Liang Yifei continued: "I think everyone here can figure out this question, because including Shangpin Dairy, the products of major dairy companies are basically the same, the market is close to saturation, and it is completely impossible to rely on the original products to expand market influence!"
"So if you want to break the deadlock, only start with new products, if Shangpin Dairy launches new products such as yogurt and cold drinks, it will be able to occupy the blank market first, as long as the product quality is guaranteed, advertising is in place, and the competitiveness of Shangpin Dairy will be greatly improved."
"At the same time, invest more energy to improve the quality of the original products to a new height.
The conference room was quiet for less than a minute, when someone suddenly applauded, and soon the applause was thunderous.
Xie Anguo smiled bitterly and shook his head, it seems that these two million can be obtained without his own.