Chapter 82: A Messy Situation
(a)
The representatives of the pharmaceutical companies gave them a small basic salary. If they rely on this basic salary to fill their stomachs, their stomachs can only be sliced into thin slices for food. So, I had to rely on the commission of pushing a box of medicine out to survive. In this case, the medicine is marketed as a cookie.
No matter what kind of visitor, what kind of disease, anyway, it's a bad stomach, right, just buy this, you can eat it, no matter what kind of stomach disease, no matter what kind of treatment plan. Let the customer buy two boxes first, even if the medicine is often pushed to the customer, but they get the boost.
There is a survivor behind her, like a wicked woman, and if she has a conscience for her customers, then she may not be able to earn back the money for a meal at night.
Most of these drugs hired by promoters are from some small manufacturers, which come in at a lower price, and after paying the pharmacy a large management fee, they are put into a promoter. At that point, intercept some customers who were originally planning to buy branded drugs.
They are often dressed in the same overalls as pharmacy staff, and customers can't tell the difference, which is simply selling medicines as daily necessities.
Other manufacturers have followed suit, and as a result, some pharmacies have more promoters than salespeople, and even the first floor has no salesperson. In some drug supermarkets where business is not doing well, there are more promoters than customers who come in to buy medicines.
The customers who came to buy the medicine were "snatched" away by these promoters, and some were "pulled" away and simply did not buy it. And seeing that some customers are determined to get a certain medicine, no matter what they say, they will not change their minds.
So, I began to insinuate that I would be constipated after taking this medicine, and I could even say things like poisoning after eating. The customer is too tired to be annoyed, so he drops the medicine and turns around and leaves.
A promoter known to others as the "Cold Face Killer", in his forties, laughed with a wrinkled face and fine teeth exposed. For the tuition of a son and a daughter, the promoters who fought in the pharmacy were unmatched.
When Chang Xia entered the pharmacy, she saw that this cold-faced killer was standing in front of the display case of Chang Xia's products, and she was holding her own product manual, obviously, she was intercepting customers just now. When Chang Xia saw it, he was angry, and it was inconvenient to find out, but he was secretly anxious.
"How can we sell it! Finally, a customer came, and a bunch of old ladies surrounded him to 'pull', and after a while, the customer who was going to buy our medicine ran away. The representatives complained to Chang Xia one after another, hoping that Chang Xia would quickly come up with countermeasures.
This chaotic and rankless terminal interception situation made Chang Xia feel tired and powerless. As a direct result, product sales have declined.
A decline in sales means a decrease in revenue, and if it declines again, it will be gone.
(b)
She sat at the table in deep thought, her hands resting on the table. Ten fingers tapped slowly on the table, and suddenly she woke up and found that her ten fingers were going crazy, spasmodically pounding on the table, and the more and more violently they tapped. It's like the sound of ten thousand horses. It's like the sound of thousands of women in raccoon clothes beating their clothes and stones. It seems to drive away the restlessness in the heart. Frustrated, depressed. She felt like she was getting nervous.
Now, Chang Xia seems to be slowly getting used to it. Pulled his introverted personality into an extrovert, and the smile on his face became a label that could be posted everywhere.
Sometimes, however, the inner self will still burst out, like a prisoner on guard, who suddenly crosses the border while the guards are not careful. But Chang Xia will drive it back in a harsher way. Now, the pressure of work is getting more and more intense, and I can barely sleep.
At the morning meeting, Tian Tian, a representative of his subordinates, said: "Yesterday she was scolded to death by the owner of a small pharmacy, saying that the price was so messy, why didn't she take care of it." ”
Now, terminal price confusion is the biggest problem they face. Some pharmacies even sell at a price as low as you want. Of course, without profit, how can pharmacies have the incentive to sell it, throwing it to the lowest and most inconspicuous corners of the shelves. There are really customers who ask for names, just reluctantly snort, and then recommend other products to customers.
But how to manage? It's like holding on to a thin garment to keep out a flood.
The reason for the low price is the vicious competition among pharmacies. There are more pharmacies in Shashi than rice shops. Several large pharmacies use several big brand products as models to attract customers at lower prices. As a result, other small pharmacies have to follow suit and reduce prices. Several brands of products are almost going to be killed like this.
There is a chain pharmacy even bad to 24 yuan, and then 24 yuan to sell the degree, anyway, he is deliberately advertising, these brand products are cheaper, tell customers that he is the lowest price pharmacy, after attracting customers, and then let the clerk recommend those without a brand, exclusive agents, customers can not compare the price of similar products, compared with well-known brands, this unknown product profit is not much higher.
This is a merchant competition routine. It's a pity that these mature, well-known brand products were used as targets and almost shot to death.
Even if the big pharmacies have lowered their prices, the small pharmacies that still want to make a profit have to and reluctantly lower their prices. In this way, the entire terminal price system collapsed, and as soon as the physical system collapsed, it fell with an unstoppable trend, and it was extremely difficult to raise the retail price in the market, which was like moving stones from a mountain flood to the top of a mountain.
But what if the price is not raised? This product is about to be dragged to death by the low price. If the owners of pharmacies treat this product as poison and are unwilling to sell it, then there is still no way forward for this product. Pull only by a limited number of hospital drain prescriptions.
This scene made Chang Xia so anxious that the corners of his mouth bubbled. The girls below only give feedback on the situation, waiting for the decision to be made from above, and don't worry about this decision.
Thinking that he was going to be the mastermind to raise the price, Chang Xia couldn't help but retreat in fright. There are hundreds of pharmacies large and small in Shashi. I'm going to have to raise all of their prices overnight. Moreover, there is no cane order in his hand, only requests and exaggerated threats of out-of-stock.
In fact, Lao Dai did not ask Chang Xia to do this. It was Chang Xia herself, seeing the market price chaotic like this, she was so anxious, but she was three points more anxious than the emperor. The stubborn personality that I have cultivated since childhood is here again. A kind of responsibility to do the market told her that she had to face this problem.
She sat in her office and thought that she needed to draw up a price adjustment agreement, requiring the pharmacy to raise all prices to 38 yuan within a few days, and if the pharmacy did not cooperate with the price adjustment, it would be out of stock, and so on.
In fact, Chang Xia knew in his heart that this was a tiger order, how could he cut off the goods, and now that the business is in all directions, how could a commercial company not sell goods to his God Pharmacy.
Unless all commercial companies do not release goods. This is even more impossible, how can it be possible to cut out the upstream commercial companies of pharmacies in order to adjust the price of pharmacies, unless they are really completely out of sale in this market.
That's why pharmacies have no fear, and I sell them at low prices, what can you do with me? Although it's your product, I can play with whatever I want.