To be honest, Chen Xiaoru felt that Lin Chenyi was crazy.

Others don't know the cost, don't they, the higher-ups, know the cost yet?

Well, the core raw materials do not know the specific cost, and the tens of millions of scientific research costs do not know how much water is in them, they are only worried about whether Boya's products will not be sold as before?

"Mr. Chen, there is a store on Boya's line, right?"

"Some ......"

"That's good, you put all these products on it, just price it according to what I just said, and I'll send a link to the group."

Chen Xiaoru finally couldn't help but say: "Mr. Lin, is this price too high, will consumers pay for it?" ”

Lin Chenyi glanced at Chen Xiaoru and said, "You have used new products, do you think this price is appropriate?" ”

Chen Xiaoru was stunned, and replied with difficulty: "Of course I personally think it is appropriate, but ......"

Lin Chenyi waved his hand and said: "That's it, in this way, each product has a trial version, and the capacity is one-tenth of the product sold, so that consumers can experience it to be convincing." ”

In the end, after discussion, the trial version of the acne cleanser and sunscreen were priced at 9.9 yuan.

The price of the ordinary version of the whitening crystal cream is 29.9 yuan, while the price of the upgraded version of the whitening crystal cream is 59.9 yuan.

After all, the 99.9 yuan whitening crystal cream will discourage many consumers, and at the same time, setting this price makes consumers feel like they are taking advantage of it, and the sales volume may be better than normal.

Of course, the trial version is naturally limited to the number of purchases, and each account is limited to three purchases per type, first of all, the first batch of products to meet the customer base of the seniors.

Chen Xiaoru personally joined the customer group and posted detailed pricing and purchase links to the group, with different opinions.

Some people think it's great value for money, and some think that the upgraded version of the whitening crystal cream is expensive, but the price of the regular version is still acceptable.

After a while, Boya's customer service staff said in surprise:

"Mr. Chen, there is an order in the background. There are about a hundred orders to buy the regular version of the whitening crystal cream, and a few more to buy the upgraded version. ”

Chen Xiaoru glanced at the data in surprise, and sure enough, orders were still growing.

Maybe you haven't experienced acne cleanser and sunscreen, or you don't have that demand for the time being, so there are not many orders for these two products, and the main growth is the regular version of the whitening crystal cream.

The customer service staff couldn't help but say: "Mr. Chen, do you think the price of the upgraded version has been lowered?" ”

She is an insider, and although there is a discount for buying Boya products, the price is still very painful, let alone ordinary consumers.

Chen Xiaoru opened his mouth to say something, but Lin Chenyi interrupted:

"No, Boya needs a town-based product, which is set so high that it will help enhance the brand value of Boya.

If you don't have the money, you can buy the regular version, and to note that the whitening effect of the regular version is the same as the upgraded version, it's just the length of time.

Because the core raw materials of the two products are exactly the same, but the amount is different. ”

Chen Xiaoru said to the customer service staff: "According to what Mr. Lin said, he is right, Boya can't just be a niche brand.

The upgraded version of the whitening crystal cream is our current flagship product, which is advertised on the homepage of the store. ”

"Okay Mr. Chen......"

After thinking about it for a while, Lin Chenyi continued: "Launching a collection of likes and sharing activities, anyone who shares Boya's products and experience experience to the circle of friends or the V letter group of more than 30 people, and gets likes or replies from ten friends, and sends the screenshot to the customer service to get a whitening crystal cream upgrade experience version worth 99.9 yuan!" ”

Chen Xiaoru silently calculated in her heart and immediately agreed, after all, the price is one thing, and the cost is another.

Most of Fanxing's liquidity has been invested in production, and there are still hundreds of thousands of idle funds left.

Chen Xiaoru was able to manage Boya to a market value of tens of millions at its peak, and he was by no means short-sighted.

In this year, the aroma of wine is afraid of deep alleys, and no one knows how good the product is.

When the seniors of the V letter group heard about this event, they seemed to be fighting like chickens, and they frantically threw advertisements and links at each large group.

Chen Xiaoru asked the technicians to rush to make a tweet and take a walk to various circles of friends in the form of an official account and a QR code link to the picture.

For a time, the purchase link of Boya products spread like a virus to the entire college town.

Of course, it will take some time before the effect is achieved, and in this era of advertising bombardment, this kind of promotion can only be said to be average, and sometimes it is irritating.

But as long as a part converts into Boyaa customers, then Boyaa earns.

In addition, Lin Chenyi also asked Su Ya to publicize it in the live broadcast room, and the latter immediately agreed to this kind of effort.

Today, Su Ya has more than 2 million fans, and more than 100,000 viewers watch each live broadcast.

Many loyal fans will sell Suya to try to buy Boyaa products, so it is very likely that they will become loyal customers of Boyaa.

Su Ya, as the online spokesperson of Fanxing, is not just a matter of using it, so Chen Xiaoru also gave Su Ya 200,000 yuan in publicity expenses, which is considered a friendship price.

After having a brief lunch with Chen Xiaoru, Lin Chenyi went to Xihuyue to see the decoration for a while.

Generally speaking, because Lin Chenyi is willing to invest, Liu Jie makes the decoration company run uninterrupted with generous treatment, and Xihu will be put into use in about half a month.

In the end, Lin Chenyi learned about Fanxing's store plan from Hu Na.

At present, Fanxing has successfully rented ten stores, and the remaining part is still under negotiation.

Ten stores were renovated at the same time, and the pressure was not ordinary, including rent and decoration down payment, and Fanxing spent three million at once, and the funds began to be tight.

At the same time, Fanxing's offline turnover remained at less than 200,000 per day.

Because of Su Ya's live broadcast promotion online, the majority of online sales have shifted from Taobao online stores to live broadcast rooms, and although the overall turnover is declining, the income is still considerable.

……

Friday, September 5th, the day Hope City settles in.

Before returning to the Five Elements Realm, Lin Chenyi handed over a large batch of materials delivered last time to a special person sent by Yu Zhida.

Yu Zhida said that it will take a long time to digest this batch of resources.

After all, Delai Group itself has some mines, and the reserves are still sufficient, so there is no reason to damage the interests of the group itself to continue to convert Lin Chenyi.

Of course, a large group with a market value of tens of billions of dollars has a very large daily trading volume.

Moreover, mining also requires costs, far less cheap than a round-trip plane ticket, so to help Lin Chenyi convert resources, Delai Group eats most of it, which is a win-win situation.

"Boom!"

"Cool, I have entered the seventh layer of the foundation building period, and this cultivation speed is worthy of being a true cultivation artifact!"

Lin Chenyi screamed, and Zhang Hao and Yuan Yuan, who were still asleep, snorted:

"What about cultivating immortals, I've seen too much, it's noisy early in the morning!"