Chapter 236: Raising Pricing

With Chen Xiaoru's passionate speech, some old employees couldn't help crying.

"Everyone is not mistaken, Mr. Lin is indeed interested in the mature management system of Boya.

But for Boya and me, Mr. Lin is Boya's reborn parent.

Here I would like to thank Mr. Lin, who provided 3.2 million yuan of funds to completely revive Boya, as well as three products that are enough to gain a firm foothold in the market.

Just half a month ago, Mr. Lin and I formally reached a strategic cooperation agreement, and Mr. Lin handed over the production technology of the three products to Boya.

The road to market for these three products has been bumpy, and just a few days ago, we were slandered by competitors who accused us of plagiarizing their products.

Facts have proved that Boyaa's products are excellent, and Mr. Lin provides products that our competitors want to get their hands on. ”

The reporters in the audience suddenly became curious, especially the recent plagiarism storm in which Boya was caught in a storm of twists and turns, and there were also some reports on the Internet, and many tabloid reporters heard this.

"Next, we will introduce our three products to the friends present, please look at the big screen......"

Everyone turned their attention to the big screen, and the first thing that appeared was the acne cleanser and sunscreen of the Xinyue series, which summarized the characteristics of the two products in the most concise language next to the two products.

"This time, Boyaa has launched two series, the first series is the Acne Cleanser and Sunscreen of the Xinyue series.

Incorporating the latest research results from the laboratory, the acne cleanser can remove the stratum corneum of the face while maintaining the skin, and the comprehensive effect is 30% higher than that of similar products commonly found on the market.

Sunscreen is just as powerful, creating a nano-layer of protection on the skin's surface, filtering out 70% of UV rays.

You may think that 70% is nothing, but I'm sure that the sunscreen on the market may not even achieve 30% effectiveness.

Plus, the Joy Sunscreen lasts longer, doesn't need to be reapplied to enhance protection, and keeps your skin comfortable without feeling sticky. ”

At the same time, in order to highlight the three products, Chen Xiaoru took great pains to invite professionals to design advertisements to highlight the before and after effects of using the three products.

The reporters in the audience took photos one after another, and for a while the flashes were everywhere.

Although these reporters are collecting money to do things, they also have a cursory understanding of the skin care products on the market before this, and think that Chen Xiaoru is exaggerating.

"Mr. Chen, does it really have such a strong effect, and what is the price?"

Chen Xiaoru pursed her lips and smiled: "Boya is committed to building a daily chemical boutique brand, ensuring quality and relatively generous price.

Therefore, the Xinyue series acne cleanser is 59 yuan per box, and the sunscreen is 69 yuan per box.

If you don't believe what the propaganda says, you can go back and try it. ”

Everyone looked at each other, the male compatriots naturally didn't have that mind, and the female compatriots didn't want to paint the nameless products on their faces.

Chen Xiaoru also knows that it is difficult to convince everyone at present, and Boya's reputation can only be slowly established step by step.

"We've got another set coming up, the Crystal set.

That's what our competitors want to steal, the Whitening Crystal Cream.

As the name suggests, the whitening crystal cream has the most powerful effect, the whitening effect of the regular version of the whitening crystal cream is 30% stronger than similar products on the market, and the upgraded version is up to 70%.

This value has been evaluated by authoritative institutions, and everyone is welcome to verify it.

The price of the ordinary version is 199 yuan, and the price of the upgraded version is 399......"

Everyone was in an uproar, you can buy luxury brands at this price, right, Boya is not afraid to play with such a high price?

Even if many of the people present were going through the motions, after hearing Chen Xiaoru's words, they couldn't help but question:

"Mr. Chen, may I ask if the pricing of the crystal series is too high, and the price you said earlier is relatively kind, do you mean that this price is still relatively kind?"

This reporter's question can be described as very polite, everyone excitedly picked up the recorder to see what Chen Xiaoru could say, this is one of their purposes today.

Chen Xiaoru was stunned, to be honest, she thought it was okay to be honest.

The effect of similar luxury brands is not as good as theirs, and this pricing is definitely very affordable.

Of course, it is only when she has personally experienced the effect of the whitening crystal cream that she feels that it is worth the money.

But others don't think so, including many Boyaa employees.

Boyaa is not a luxury brand, it has no brand value at all, and consumers are not fools, so why should they pay?

At this time, Lin Chenyi stood up, took a microphone, and responded:

"I don't think the price is right......"

Chen Xiaoru's face changed, what is this gold lord doing?

Isn't this smashing the field, or smashing your own field.

The reporters were suddenly excited, and they were about to ask Lin Chenyi a question, but the latter replied:

"I think Mr. Chen's pricing of these products is simply an insult to the labor results of our laboratory.

For these three products, the laboratory has invested tens of millions of R&D funds and used some of the latest synthetic raw materials, and the R&D cost is so high that it will not be able to return to the cost at this price! ”

Everyone was in an uproar, rich people are really different, this price is not high, why don't you go to heaven?

Many people asked excitedly: "Mr. Chen, Lin is always your investor, do you agree with your investor's point of view?" ”

Chen Xiaoru's face was embarrassed: "Uh......"

Lin Chenyi snorted coldly, walked to the stage, logged in his V letter, and showed last night's customer group to everyone:

"I am a freshman of Yunzhou University, this customer group was established when we Yunzhou University organized a rural activity during the summer vacation, and the members of it are all senior sisters above the graduate level, and our dean of the Academy of Agricultural Sciences of Yunzhou University, Yu Xiaoping, can testify.

They learned from my girlfriend about the efficacy of whitening crystal cream and other products, and spontaneously formed this customer group, last night I took a batch of experience products from Mr. Chen and gave them to use, and you have seen today's reply.

Sure, you might think I'm fake, but I don't care what you think.

What I want to say is that Boya has never lacked customers, and hundreds of thousands of girls in Yunzhou University Town are our Boya customers!

Mr. Chen, I think that Boya doesn't need to ask grandpa to sue grandma for promotional products, these senior sisters know a lot of people, let's start with them, just eat the share of the university town is enough. ”

Chen Xiaoru saw the reply to the purchase link, and he was already excited, and immediately said:

"No problem, Mr. Lin, you are the second largest shareholder of Boya, so let's promote it from the school."

Journalists look at each other, they don't need propaganda anymore?

After discussing with Chen Xiaoru and other high-level officials for a while, Lin Chenyi cleared his throat and said:

"Ladies and gentlemen, thank you for participating in the product launch of Boya, I only hope that you will experience the new products of Boyaa when you go back, and write a pertinent report without exaggeration.

After the discussion of Boya's senior management, it was decided to price the acne cleanser and sunscreen of the Xinyue series at 99 yuan per box, the ordinary version of the whitening crystal cream at 299 yuan, and the upgraded version at 999 yuan. ”

"Boom!"

All the reporters blew up, this is the most bizarre press conference they have ever seen, temporarily raise the price, aren't you afraid that the product will not sell?