On September 21, seven stores of Fanxing opened simultaneously.

At seven o'clock in the morning, Lin Chenyi set off from the dormitory to the store where the university town is located.

In view of the simultaneous opening of seven stores, he was unable to do anything, so he chose the more important university town store to inspect.

The University City store is also the second first-class store after the shopping mall store, reaching 700 square meters.

As of now, 60% of Fanxing's consumer groups come from students and young white-collar workers who have just graduated, and the opening of first-class stores in university towns is to cultivate a group of future customers for Fanxing.

At the same time, Fanxing's eight stores finally covered the prosperous area of Cloud City, and the membership system was also launched simultaneously today, and offline after-sales rights protection and other service experiences were opened to effectively implement the interests of consumers and give consumers the best shopping experience.

It was Fang Zheng who came to pick up Lin Chenyi, who came in a Bentley.

Whenever he attends more important business activities, Lin Chenyi will recruit Bentley or BMW 760li, not to pretend, but for the company's image.

As soon as people see that the boss's car is a top luxury car brand, their confidence in the stars will increase invisibly, and even eliminate consumers' concerns about the difficulty of protecting their rights after sale.

Lin Chenyi himself is in the university town, and the university town store is located in the bustling commercial street area, which is about ten minutes away by car.

Today is not a holiday, so there are not too many people, but there are also many couples hanging out in the shopping street, and the simple and luxurious design of the stars has attracted many people to stop.

"Mr. Lin is good!"

Lin Chenyi only had a full video conference yesterday, and of course the welcome ladies recognized him, and hurriedly greeted him warmly.

The passers-by who stopped around looked at Lin Chenyi in shock, the latter was accustomed to it, and Zhang Yu, the manager of the University City store, hurriedly greeted him:

"Mr. Lin, these flower baskets were all sent by Jiang Shao in his private name, and several other stores have ......"

Lin Chenyi was stunned and said with a smile: "Okay, I'll thank him for finding a time." ”

Jiang Yuanchao, the super-rich second generation, is still quite angry with him, of course, none of them are simple.

This time, it was nominally to send a flower basket, but in fact, it was to remind Lin Chenyi about charity, and there was still a lot of cooperation to be discussed between the Dawn Foundation and the Jiang Charity Foundation.

Originally, Jiang Yuanchao didn't care too much about him, and he made friends completely as a gentleman's friend, but since Lin Chenyi made a lot of money in the stock market, this guy's mind began to be active again.

……

At nine o'clock, the stars officially opened.

Store manager Zhang Yu personally went to the door of the store and shouted: "All the guests who stopped are welcome to enter the store to buy your favorite jewelry for your other half, to ensure that the goods are genuine and cheap, and the stars have achieved full coverage of Cloud City, as long as you go to any Star store in Cloud City, you will enjoy after-sales service and other experiences."

At the same time, Fanxing officially launched the membership system today, and members can buy jewelry at a discount, and there is an exclusive membership series. ”

Today, Su Ya also came to the university town to help, and the live broadcast equipment was set up next to the store, and many people came to visit, and the popularity of the stars was set off at once.

Seeing this scene, Lin Chenyi breathed a sigh of relief, but he still wanted to add more fire, so he whispered a few words to Zhang Yu.

Immediately, Zhang Yu hesitated and said: "Mr. Lin, is this blood capital too big, if you open a jewelry store like ours, you have to pay for death......"

"What are you afraid of, just do it, anyone who enters the store to buy jewelry, there is a chance to draw a lottery, the grand prize is a diamond ring worth 99,999 yuan, I don't believe that no one is tempted, and the price is not what we say, the cost of the diamond ring I know in my heart."

Zhang Yu smiled bitterly, there must be many speculators who took the opportunity to try their luck, although the popularity has risen, but it is a problem whether the instinct can be taken back.

When this event was announced, it really made everyone present a little crazy, and the conditions given by Zhang Yu were of course more harsh than what Lin Chenyi said.

Before the lottery, you must send a link to the event to a group and circle of friends with more than 30 people, along with an online link and an offline store address, so as to promote the stars.

It lasted for a morning, and more and more student couples came to join in the fun, although the proportion is still very low, but at least the brand of Fanxing is blowing everywhere on campus like a gust of wind for a while.

In this regard, Lin Chenyi finally breathed a sigh of relief, and at the same time, he also saw the fatal flaw of Fanxing, which is still a customer problem.

Perhaps because of the original positioning, the main group of stars tends to be younger and popular, but jewelry like more than 10,000 yuan has not been sold much.

This is a problem of brand image, and the stars are almost unable to reach the high-end crowd at present, thinking of this, Lin Chenyi hit the idea on Cheng Yu's head.

After leaving the store, Lin Chenyi called Hu Na: "How is Fanxing's system running?" ”

Hu Na hurriedly said: "Everything is normal, the company system we spent millions of dollars to introduce can plan every link clearly, and the financial side said that the pressure after using this system has been greatly reduced." ”

"That's good, in the background of the customer information, select a group of customers, for them to send a gift, do not need to be expensive, but let them know that the stars have achieved full coverage of the cloud city, next month will cover the new city, a year of time the stars will create high-end boutique jewelry, and do a provincial chain."

Hu Na took a deep breath and forcibly said excitedly: "Understand, I will let the municipal department do it well, and at the same time issue membership cards to those lucky customers." ”

"Well, you look at it specifically, after all, the stars are our starting industry, and I don't want to be caught up by other industries, and the gap is getting bigger and bigger."

"Also, start to negotiate with major department stores, some shopping malls whose lease period is about to arrive are preferred, and I want to at least have our starry counter in the supermarket below Suning Tesco in Xincheng before the end of the year."

"Understand ......"

The prospects for the jewellery industry are definitely very impressive, and with the rapid development of the economy, people have more money in their hands than before, as evidenced by the rising consumption of luxury goods in recent years.

It is a very important step to enter a department store and open a counter, which is the main sales channel of the jewelry industry and a battleground for major jewelry brands.

At the same time, it is urgent to build an exclusive brand of stars, which can help those rich second generations.

In the evening, Lin Chenyi made an appointment with Jiang Yuanchao, followed by Cheng Yu and them, and the place where they met was Xihuyue under the starry sky.

Xihuyue has not yet been opened to the public, but the waiters have been almost recruited, and the chef is Lin Chenyi spent nearly 100,000 drops of holy water to disguise from the Five Elements Realm, a total of ten, each of which is different in the field of expertise, but they are all multi-skilled.

To Lin Chenyi's surprise, Cheng Yu added a person to his team, and he was an acquaintance, so he couldn't help but smile a little bitterly:

"I said Ye Ming, you're hiding too deeply, aren't you?"

Ye Ming was also a little confused at this time, and instead smiled and shrugged, "Don't you hide a lot?" The big boss of the stars, and a charity fund with a registered capital of hundreds of millions, didn't expect you to open a restaurant. ”

Seeing this, Fang Hanyun and the others couldn't help but smile and said, "Then there must be no need to introduce it, everyone knows their respective identities." ”