117, guiding ideology
The comments are becoming more and more unserious, but this does not prevent General Manager Wang from coming to an incredible conclusion:
This sleep master, well, should be called Engong, hmm, or more so called a fairy......
This immortal who doesn't know from a certain short video platform actually doesn't specifically recommend my bedside table?
15,000 for four-piece set, 73,800 for stereo, 190,000 for bed......
Just look at the price, Wang Wen is very clear, obviously, these things are the same as their own bedside tables, are basically not suitable for online sales, but also need offline large stores, concierge services, value-added facilities, a variety of tall sense of ceremony, routines of sales words, coupled with layers of marketing means to cooperate with each other, in order to win the transaction of the type of product.
And then now......
Damn, now someone would place an order just after watching a few short videos?
And, judging from the information revealed in the comments, there are even a lot of people who choose to take all the orders and place all the orders?
What exactly is this fairy video?
"It's in the X-sound, I've already collected it." Li Li replied.
Not? Wang Wen tilted his head, and then found that he had unconsciously asked the doubts in his heart again.
"Which one?" Wang Wen handed the phone back.
Li Li quickly operated a few times, and then handed it back to General Manager Wang.
"Hmm," picking up the phone again, Wang Wen looked at the length of the video, and then finally pointed to the sofa and said to Li Li: "Sit down first, let's take a look together." β
β¦β¦
40 minutes later.
The recording and playback ends.
Wang Wen confirmed: This is indeed a fairy video.
The first point of the immortals:
The team's skills are very, very good.
That's right, Wang Wen has already seen that behind this video, there is a highly professional top team.
Most ordinary viewers may think that this video shooting equipment only has a very ordinary mobile phone, maybe this mobile phone is the latest and more expensive, but it is still just a very ordinary mobile phone, which can be seen all over the street;
For example, the photographer basically only chooses a few fixed camera positions, and most of the footage is still close-up, showing no shooting skills at all;
For example, the material of the video is quite monotonous, which is to show the effect of the room, interspersed with a few close-ups, and finally put a few static sketches, and the rest of the place is a faceless sleeping master talking non-stop......
However, what Wang Wen saw was not the case at all.
Before coming to Senfei Technology, Wang Wen has served as senior managers in several companies, and is no stranger to the advertising business, especially one of the companies, Wang Wen is the direct person in charge of marketing and publicity, and is deeply involved in the production and delivery of a variety of products, a variety of promotion channels, and a variety of publicity methods.
is also such as equipment: The shooting material of this short video is indeed the most common mobile phone on the street, but most viewers must not have noticed that in different time periods, when different key points need to be displayed, the focus of this mobile phone has been changing, and the position of the mobile phone itself is also constantly switching between close-up, medium, and long shots, which always allows the audience to maintain the most comfortable visual sense while ensuring that the shooting team wants to let the audience output information.
For example, lighting: There will probably not be a few viewers who will notice that the light and shadow effects of this short video have been changing, and the camera position and focal length of the shooting have changed, through light and shadow, light and shade, gradients, etc., the effect that the video team wants to express, and the information that they want to output are vividly reflected. What's more, these effects are not covered by any traces of photography lights, all of which are adjusted by adjusting the natural light indoors, using curtains to interfere with the brightness of outdoor light, and then using only a few pillows, a few books, and a few pieces of paper to naturally create reflectors, and even using the "sleep master" to adjust the way of sitting posture to construct a beautiful reflection effect!
Equipment and lighting, these two things that most ordinary video viewers feel at a glance feel that the simple part is already so sharp, deeper, more hidden composition, props, costumes, field control, cohesion, rhythm...... and other details, which are also not inferior in the slightest.
After watching it for forty minutes, Wang Wen finally knows why this short video is so popular.
ββWith the super pure technical strength of this shooting team, even if you catch a small animal and shoot a still video of sleeping, it is estimated that it can quickly stand out, and it is absolutely impossible to be buried!
What's more, judging from the second point of Wang Wen's deeply shocked immortals: the core content of this video is also extraordinarily sharp!
In the comments on the video, countless viewers asked viewers who watched the video at the same time, those who would see the video in the future, and the faceless "master of sleep" about the source and provenance of the video's content, but Wang Wen was quite sure that these curious people were doomed to nothing.
As the helmsman of a home furnishing industry, Wang Wen must have paid attention to countless contents related to sleep or directly or indirectly.
But in this video, Wang Wen can be extremely sure of the content explained by this "sleep master", and 80% of it is absolutely unheard of by himself.
Only 10 percent of them are the tricks and skills that Wang Wen can vaguely feel based on his own experience and experience since he started his career, especially the rich experience of sleeping for more than 40 years. - And these vaguely felt tricks and skills are also the content that I really understood after listening to the lecture of the "Sleep Master" at this moment!
For the remaining 10 percent, Wang Wen has occasionally seen some high-end works, but these works are no longer the big road goods in the home furnishing industry, but real disciplinary works, which are concerned, summarized, and occasionally used by people in the industry. But even if it is this ten percent, even those real subject works, they are not as thorough as Master Sleep's explanations and skillful use.
This also proves from the side that these contents are obviously the originals of the filming team of "Sleep Master" and the larger research team behind him.
- Otherwise, if there were such high-end, so practical, and such targeted books, monographs, or guiding ideologies, any practitioner in the home furnishing industry would set up a special room and put them in the most conspicuous position as the first criterion for production and operation!
With the strong support of the above two immortal points, the third immortal point, which is also the most important immortal point for Senfei Technology, is logical.