Chapter 61: The Marketer
Lying on the tightrope bed in Huzi's dormitory, I sent a message to Xia Yufei and asked where she was. She said she went to Langfang and stayed in a hotel. I was afraid that if I asked too many questions, it would cause negative emotions in her heart, so I didn't ask her why she stayed in a hotel or anything like that. I told her that I wanted to find a place in Shijiazhuang for an internship, which could be regarded as a part-time job practice during the holidays, otherwise I really didn't know if I would be able to find a job after graduation.
Xia Yufei said that her aunt happened to be the regional manager of liquor sales, and she should recruit people, so she planned to ask me. I didn't refuse, just waited for her news. Her aunt really agreed, and asked me to contact one of her company's business managers in charge of the Shijiazhuang area to see what work was arranged for me. I see that there is something to do, and I am also happy for a while, mainly because the things to be done are relatively new and have not been done.
Xia Yufei gave me such a big help, and I didn't know how to express my gratitude, so I promised to wait for my salary and treat her to a big meal when I saw her.
The company I interned at is called Jinyi Wine, which mainly makes COFCO Xiangdiao Rice Wine series and St. Inas Red Wine. I called Brother Xu, who brought me, to make an appointment to meet me, and he first introduced me to the employee code. After all, I am the person introduced by Aunt Xia Yufei, and Brother Xu is also polite to me, let me understand the employee code first, because the work and rest time of people who run the market are more flexible, there is no rule of clocking in in the morning and signing in at night, just telling me to send an email to the company at five o'clock in the afternoon every day to report the day's schedule.
There are not many items in the working day report, mainly including the day's work arrangement, work analysis and corrective measures, customer visit or contact plan, other work arrangements, etc., I follow Brother Xu's filling method, and I can cope with it. Of course, at the beginning, Brother Xu has been taking me, leading me to visit customers, investigate the market, and later mainly maintain dealers in Luquan, help dealers distribute goods, and hold supply meetings. These things are not learned from books, compared with Brother Xu, my social experience seems to be zero, although I used to do health care products sales, but the sales model of alcohol, a fast-moving consumer goods, is completely different from what I imagined.
Brother Xu took me for a few days, and then went to other places to maintain the market, and I helped the dealers start to distribute the goods in Luquan alone. Along the street by street of the string of shops, to the owner to introduce our company to the distribution of fragrant wine and red wine, every day at noon to find a snack bar to eat a simple meal, in the afternoon continue to walk the market, in the evening on the street to find an Internet café, the day's work reported to the company, and then it will be fine. In the first few days, I still took the bus from Luquan back to Huzi every day, and then took the bus to Luquan the next morning, but after walking the market for a few days, I was too tired, so I found a home in the street of Luquan and rented a small house to live in.
There was only one bed, a small table and a lamp in the house. I don't have to stay for many days, so I'll just forget it. These days to help dealers distribute goods, basically a little strength of the store I have walked through, how many to sell out a few bottles of wine, mainly because they want to go to the first wine without checkout, and wait for the sale to return the payment, I can't do this master, some customers let the dealers talk about themselves.
Xia Yufei asked me how the internship was, and I told her that it was very good, and I didn't want her to worry about it, but unfortunately she was still not at ease, so she asked her friend to come and see me. When I got off work, I was playing with my laptop in the rented house, and her friend called me, I didn't want her to visit where I lived, but she insisted on seeing it, saying that Xia Yufei had ordered it, and she had to see it before she could report it. I thought it was nothing, so I let her see, the conditions were a bit difficult, but it was not impossible to overcome, what was there to be particular about a big man outside. I left Xia Yufei's friend for dinner, but she left without staying. Later, Xia Yufei called me and asked me to change places if I couldn't do it, I couldn't treat myself badly, and I didn't know how her friend described to her the place where I lived, probably because I thought that the small house in the farmhouse of the bungalow I lived in should not be like a place to live, but fortunately, I didn't live for a few days before I checked out and left.
Because the market in Luquan basically has no customers to visit, I helped unload the goods for two days at the dealer's house, and reported the specific situation to the company, the company saw that the market here is basically nothing to maintain, so I changed to the market in Chengde, just in time for the New Year, I also returned to my hometown.
When I was in my hometown, I still had to report my work itinerary every day, and I did visit a few customers, but there were not many who were interested in selling our company's fragrant carving wine and red wine. In fact, I analyze that the main reason is that there is a problem with the market positioning of our company's products, there are very few people who drink rice wine and red wine in the northern market, and there is generally a little rice wine audience in the south, and the north generally drinks white wine, and our company's red wine is imported from France, and the price is relatively high, so the two series of products basically did not open the northern market, and I have no performance to talk about.
Originally, I thought that the prospect of doing sales was very broad, watching TV reports and news boasted about how powerful the sales champions of this line were, and the sales experts of that industry sold millions of dollars a year, and I was very envious, but in fact, when I went to the market, it was not so easy to see which industry was not so easy, and the sales did not grow up after eating a lot of closed-door soup and cynicism, and there were countless sales traps, and the unguardable price difference arbitrage, I was such a real and stupid person, I suddenly felt that I was really not a sales material.
When I was in class in college, I admired the most is the class of Sang Yinfeng, director of the marketing teaching and research department of the School of Business Administration, he mainly taught us marketing, and had a deep study of brand management, corporate culture, marketing planning, enterprise market positioning, negotiation and promotion, etc., and had carried out enterprise management, marketing management, brand management diagnosis and marketing planning for Hebei Pharmaceutical and Medicinal Materials Company, Hebei Chunfeng Group, Hebei Netcom Company and other enterprises, and was a capable person who did not look at the salary, of course, his salary was relatively high in our school. Not counting the class fee, he has to pay 10,000 or 20,000 a month, he mainly gives training lectures to enterprises, and generally small enterprises invite him to give lectures, and a class is tens of thousands, and large enterprises are hundreds of thousands. So at that time, his professional courses were basically hard to find, and many people who were not his students also came to listen to his classes. Those of us who study the market are basically brainwashed by him, and we all have a dream of being a sales elite, but unfortunately when the things in the school go to the market, it becomes one thing to listen and one thing to practice.
In the past two days of visiting customers in my hometown, I met Gargamel, a classmate from high school, and said something in greetings, she asked me if Xu Yang and I really got together, or what, after all, it is someone I haven't seen since graduating from high school, and it is no wonder that she doesn't know that I broke up with Xu Yang, but she knows how embarrassed and hard I was when I chased Xu Yang, but unfortunately I told her that Yang was already in the past. After a few words, we parted, and Gargamel said that in her eyes, I was still so stingy, willful, and stubborn in my feelings. In fact, I've learned to compromise, no one can control anyone's life and style, right? So I didn't have any theory to wave goodbye to her.
I also accidentally met a junior high school classmate I hadn't seen for more than 7 years in Tianbao Business, and I was very excited, because he took care of me at the beginning, so I drank with him without hesitation. This is the case in a small county, where you will meet your childhood friends or former classmates. Dongzi's family was originally in the township below the county seat, and now he has moved to the county seat, got married and had children, and now he is doing business in Tianbao Commerce, which happens to be the same thing as what I do, but his social experience is much stronger than that of my professional background. After drinking wine for a long time, he introduced me to the business circulation market in my hometown, and there are a few companies that make wine in the market, which is considered to have recommended a few potential customers to me, and I wrote them down and reported to the company.