Chapter 402: Make a big battle
Ji Yu walked out slowly from behind the counter.
"Shopkeeper Hong just mentioned the loose name, but I think of one thing."
Shopkeeper Hong was curious, "What's the matter?" ”
"In fact, all the products in our store are not only sold in retail, but also wholesale. The wholesale price is relatively cheaper, and at the same time, it can be weighed in bulk. ”
Shopkeeper Hong pondered for a while, if the restaurant uses a large amount, it is indeed more convenient to buy it back than a bag.
"What is the price of wholesale?"
"Take this pack of spicy fresh as an example, the price of a single sale is 38 Wen, and when the wholesale reaches a certain amount, the price can be given to 36 Wen."
At first glance, the concession is not big, but one pack allows two texts, and ten packs of one hundred packs......
The abacus in Shopkeeper Hong's heart was opened again.
Ji Yu continued, "If the shopkeeper Hong can trust the store and is willing to sign a long-term cooperation contract with the store, stating that in the future, all the seasonings of Hongfu Restaurant will be exclusively supplied by our Ji's Flavor Industry, then once Baiweifang and Sauce and Vinegar Restaurant launch new products, Hongfu Restaurant will enjoy the priority trial right and ordering right, and if the cooperation is pleasant, the price can also be negotiated." ”
Priority trial and order rights, hearing this, the shopkeeper Hong was directly moved.
There is only one in the town that sells this kind of seasoning, and the sauce vinegar is also good here, if it is confirmed that thirteen spices and five-spice powder are as magical as spicy fresh, then needless to say, they can only buy from here in the future, so it is not difficult to sign a long-term cooperation deed, not to mention that you can also enjoy various discounts.
"I don't know the number of places in this priority ......"
Shopkeeper Hong didn't say anything, but Ji Yu knew what he meant.
Good things, everyone wants to keep for themselves, if it is the only one, then the wealth will definitely roll in.
Shopkeeper Hong wants an exclusive. He doesn't care about selling it to ordinary people, but he hopes that Ji Yu won't sell it to other restaurants.
Of course, he also knows that it is difficult, but ...... At worst, this right of priority use and ordering can not be given to other peers.
Ji Yu smiled and said slightly apologetically, "Shopkeeper Hong, we are both businessmen, and I don't need to say more about the reason for opening the door to welcome guests from all over the world." I can't promise you exclusivity, but I can guarantee you that before the official launch of the new product, you can use it at least half a month earlier than the average individual customer. As for how many places there are for this priority, I can't give you the exact number at the moment, but I think there should be few people in Yeyang who are as decisive and bold as you as Shopkeeper Hong, who are willing to buy in large quantities and are willing to cooperate for a long time. And no matter how many you end up with, as our first cooperative customer, we will try our best to lean towards you. In the future, our store may have to carry out other businesses, and we can further cooperate with each other at that time. ”
Shopkeeper Hong knew that there was no perfunctory element in Ji Yu's words.
Honestly, if a customer who goes to his house for dinner promises to come and eat it every day, but the premise is that a certain dish can only be sold to him, and is not allowed to be sold to others, then he will definitely not be able to agree.
But if other peers have signed this deed of long-term cooperation, then he still has no advantage?
But if he doesn't sign and other opponents do, then he will not only have no advantage, but will also be at a disadvantage.
And at the moment, others have not realized the beauty of the seasoning, he can be regarded as taking the lead, taking the lead in one place, and taking the initiative everywhere......
Seeing that his expression changed back and forth, Ji Yu did not urge.
"Shopkeeper Hong might as well go back and try it first, and when we have a decision, we will talk about it in detail."
Seeing that she was calm and relaxed, he was not in a hurry or panic, and knew that it was not her who was asking for herself at the moment, but herself, if she wanted to make Hongfu Restaurant bigger, she would have to rely on her in the future.
I already had an idea in my heart, but out of caution, I decided to listen to Ji Yu and try it first.
Shopkeeper Hong hurried back to Hongfu Restaurant.
"He'll say yes." Xu Laifu said firmly.
With a roll of his eyes, he came up with another idea.
"Since we can't sell in bulk, why don't we specialize in wholesale? I went through all the major restaurants, restaurants and stalls in the city, as long as they were willing to cooperate with us and buy from us for a long time...... The amount of a month in a restaurant is already amazing, if there are a few more......"
The more Xu Laifu spoke, the more excited he became.
If that happens, they will only need to focus on production in the future, and they won't have to worry about retail in the store.
"We must take this step you said, but not now."
Ji Yu's words made Xu Laifu a little puzzled, "Why is this?" ”
"Wholesale is certainly trouble-free, and the money comes quickly, but there are a few restaurants in Yeyang City, no more than twenty, right? Even if you add up the stalls and restaurants in each street, the total number is limited. In terms of retail, sell one package at a time, and although the money earned is not conspicuous, it is for the people of Yeyang. The people of the entire Yeyang City together, how big is the volume, think about it? Therefore, the retail line must not be put down. ”
"But at the moment, the retail situation is really not satisfactory, why not do wholesale first?"
Ji Yu shook her head, "Let's take the initiative to find it, people may not pay attention to us, even if we do, a small shop without a reputation, I want to talk to people about long-term cooperation, I don't know how much profit to make." It is better for us to open up the situation and make a name for ourselves first, and wait for them to come to the door by themselves, so that there will be no shortage of bargaining chips and confidence. ”
Xu Laifu thought about it carefully, what Ji Yu said did make sense.
However, the retail landscape is not something that can be opened up.
He looked across the street at the steamed bun shop that was emitting white smoke and sighed wistfully.
"If only we could be like them, so that passers-by can see that they are selling...... Huh? Why don't we make a few dishes and put them at the door for passers-by to taste. I will know the difference only after tasting it myself, and there is no need to say much when the time comes, and those who are interested will buy it. What do you think? ”
"That's a good idea." Ji Yu nodded.
followed the conversation, "But now it's cold, a dish is ready to be served, and half a cup of tea is cold without any effort, how many guests can you attract at this time?" Cold meals not only do not enhance the reputation of the product, but also ruin the image. If it is served back to heat, the taste will deteriorate, and the purpose will not be achieved. ”
"How about someone come to the store to eat?"
"Do you remember the other day when we invited someone into the store? Eight out of ten think we are liars and don't have a good intention, and if you let him eat food for free, he probably has to worry about the medicine in the food. ”
"This ......" Xu Laifu was also stumped.
"But......" Ji Yu winked and chuckled, "Good ideas can't be wasted, we can think of ideas to improve them before implementing them." ”
Xu Laifu suddenly perked up: "How to improve?" ”
"The disadvantage of free tasting is that you can't let many people eat the food before it cools down. If there are few people who try it, then you have to stretch the battle line, such as tasting it for seven days and half a month...... But in this case, the cost of input is also a problem. Let's just hold an event. ”
"What activity?"
"Cooking competition. Please have two people stir-fry at the door of our store...... How is it? ”
Xu Laifu slapped his hands happily.
"This is good, this is good! The bigger the battle, the more people will be attracted. Who doesn't love being able to watch the excitement and enjoy the food for free? Even if you don't like to watch the excitement, you may be hooked by the smell of the dishes when the time comes! ”
After a pause, he asked, "Who compares with whom, shall we come by ourselves?" ”
Of course, it's okay to come by yourself, but it's just ......
Ji Yu asked Xu Laifu to come over with her ear, and explained like this.
Xu Laifu listened to it and nodded again and again, "I'll go to the shopkeeper Hong!" ”
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