No one dared to be so bold and so crazy.

This approach reminds many of Howard Hughes, a wealthy man who is active in the film industry, who is just as bold and crazy, generous and moving.

It's true that no newspaper in the plan dares to do this, but can it work?

No one is sure, but it can definitely detonate the frenzy of public opinion in the United States and ignite the enthusiasm of countless people.

Everyone was silent, and under Chen Jun's insistence, the "Daily Headlines" newspaper began to work efficiently.

The second day in Los Angeles.

With white walls, delicate and gorgeous office conference rooms, Maxler slightly opened the blinds and watched the crowd of people and cars passing by from time to time.

"Can anyone tell me what the Daily News has been up to lately?"

As president of the Los Angeles Times, the largest folio newspaper in the western United States, Maxler was naturally able to receive a lot of information, and on his seat was a document delivered by an employee in the morning.

The management level at the bottom looked at each other, and everyone had read the document and couldn't understand the situation inside, and suddenly the advertising minister pushed his glasses and muttered: "Then do you want to refuse the advertising request of the Daily News?" ”

"As far as I know, this newspaper has a new owner, a young guy with a gang background!" Another executive said.

"What about having a gang background? Behind us is the Morgan Company? ”

Maxler made a hint of banter: "It's just stupid, doesn't that little imp know the importance of the newspaper brand?" ”

"The newspaper that has been in business for twenty or thirty years and has a certain influence in the west has become the Daily Headlines, a name that reminds me of the small periodicals that come with an entertainment venue."

"Hahaha......"

The room was full of laughter.

Maxler continued: "I don't deny that the use of color newspapers is an innovation, but haven't we thought of it? ”

"I suspect that the young man named William should have never studied management, and he came up with this kind of stupid trick as soon as his brain was hot, how long can he hold on?"

The person in charge of the advertising department added: "They wanted to promote the reform of the newspaper in order to attract readers. Are we going to accept their ad requests? ”

"Why not?"

"I guess that kid must have been advertising in other newspapers in Los Angeles, even on TV, so why should we give up a lot of money on advertising?"

"Remember that you can promote him, but the condition is that the advertising cycle is at least a month long, and you can't make much money in a week."

The offer was sent to Mr. Chen's desk, and at the same time, he received offers from other newspapers in Los Angeles and the West.

Only very few of his requests to advertise were refused, and the newspapers that offered the offer took the opportunity to knock on the joke.

He agreed to them all, because the money was a drop in the bucket compared to the consumption that followed, which was why many people in the newspaper were crazy about his extravagance.

Chen Jun had a plan to first publish an advertisement announcing the news of the newspaper's name change and the use of color printing, and I believe that many people will be attracted by the color newspaper, because it is really a good gimmick.

Then, a week later, the newspaper officially published a color newspaper for readers across the United States.

Chen Jun did not choose to print immediately, although the strength of the newspaper can do it, but he has to supervise the quality of the newspaper's content, typesetting and editing during this time, and strive to be a reader to get it, and will have a stunning sense of avant-garde design.

In addition, during the week, there is an even more important thing to contact and expand the printing point of the newspaper.

It turned out that the Los Angeles Daily News had seven printing outlets, mostly concentrated in the western region, which was not enough.

If the complete plan is rolled out, it will at least triple the original impact of the New York Times and the Los Angeles Times.

In addition, opening up distribution channels is also a top priority.

Limited by the times, there were not so many channels for newspapers in the United States during this period, only the regular four.

Street retail, home delivery, post office subscriptions, and non-traditional channel subscriptions.

The first type of street retail, which is divided into newsstand sales and supermarket sales, imagine that a newspaper can attract the attention of thousands of customers every day when it is placed near the cash register.

The second type of home delivery, the subscription is the most stable and the least affected by external factors such as weather.

The third type of post office subscription, which has a smaller circulation, only distributes some newspapers that do not have a printing point in their location.

The fourth is non-traditional channels, which generally refer to the distribution collectives of guesthouses, hotels, restaurants, buses, airports, etc.

Of the four main channels, the second type of home delivery is the most valuable because it can attract the stable middle class and is also a stronghold for giant newspapers such as the Los Angeles Times and the New York Times.

At present, Chen Jun's main channel is supermarket consignment distribution.

Supermarkets are also an important part of his next plan, as for home delivery, hotels, airports, etc., if the newspaper has influence, there will naturally be people rushing to buy.

At present, the distribution channels and printing points in major cities in the United States have been connected by Chen Jun with a large number of professional business personnel.

Both of these are mutually beneficial things, and success is not difficult, but it takes time to negotiate, and even if it doesn't, there will be greetings from the Corleone family, but unless it is a last resort, Chen Jun doesn't want to mix other factors.

Business is business after all, and with the direct involvement of the Corleone family, it is easy to turn sour.

For seven days, the Daily Headlines newspaper was running at high efficiency, like the roar of a refueled machine, and finally, with a cheer from everyone, the new version of the newspaper was finally released.

"What do you think?"

Chen Jun asked the management of the surrounding newspapers for their opinions.

Wilde, the vice president of the newspaper, opened his eyes wide and exclaimed: "It's a genius design, I have never seen such a beautiful newspaper." ”

"The color pictures on this, and the special weather page, I dare say that no newspaper can have it!"

"Of course, how to say the features!"

Chen Jun smiled, these have the creativity of "Daily Rice Country", as well as the advanced design of major newspapers in later generations, how can it not be amazing?

"I feel that the quality of the content has also improved a lot!"

Another executive in charge of content editing said, "When I read these news, I have a strong psychological interest, especially the headline, which makes me want to read more!" ”

"Maybe it's a newspaper with magical powers?"

Everyone nodded, quite approvingly, very agreeingly.

Chen Jun wanted to laugh in his heart, why wasn't he interested, the title party found out?

"The pig barks in the middle of the night, it turns out that the truth is like this....."

"A man left home in the middle of the night to meet a woman, and the woman screamed, the reason was ....."

"Tycoon XXX used this method when he was young and made 10,000 dollars a day! 》

Accept the domination from the headlines!

Of course, Chen Jun is not too much, entertainment, sports, life, and plates can be played, similar to economics, finance, and international affairs still follow the traditional documentary style, but these have also been adjusted according to the suggestions he gave, and the readability is stronger than many newspapers.

"How many copies?"

"300,000!" Chen Jun said calmly.

"What about the price?"

"It turns out that a 50% year-on-year increase in prices is enough."

"This?" Wilde was a little unwilling and looked at him, "I think this kind of quality, there should be a lot of people buying it!" ”

"That's all!"

"The newspaper's revenue can offset the cost and employee salaries, as for other profits, I can't look at it, let's expand the influence first!"

"Expanding your reach doesn't conflict with generating revenue?"

Wilde still didn't want to change his tune, and judging from his more than 20 years of experience in the industry, even if the price was doubled, the newspaper would definitely have a significant growth trend.

It's all profit, he feels like his heart is dripping blood!

"That's what I said!" Chen Jun repeated, looking at his complicated expression, and took the initiative to explain: "I have other plans in the future, and I don't think about making a profit for the time being, as for the future, do you think that if you have a large number of readers, are you afraid that there will be no profit?" ”

"Advertising is the big deal!"

"Okay!"

300,000 copies of the newspaper were printed at printing points in the five major cities in the western region, and according to the newspaper's previous distribution channels, they appeared at major distribution points in the morning or delivered to users' homes.

Sales on this day were as everyone expected, and after seven consecutive days of advertising, many readers were very interested in the color printing gimmick.

All 300,000 copies are sold out!

Then the next day the newspaper printed 350,000 copies, and a few thousand copies remained.

The third printing was adjusted to 320,000 copies, and the order was optimized according to the situation, and after these five days, sales fell back to about 280,000 copies.

At this time, under Chen Jun's instructions, an investigation report on readers also appeared.

"This is based on a spot check of 5,000 users!"

Entering the office, Wilde took out the report document, "The report involves grassroots and middle-class people, including people from several large cities in the west. ”

"The current situation is that the vast majority of users like our color printing feature very much, and compared to the original 200,000 volumes, the new users obviously like the lively and interesting style of the newspaper, and they find the headlines and content very attractive."

"However, while we chose to change the name, 5% of users could not adapt to the style change of the newspaper and chose to give up!"

"The target group of our newspaper is very broad, but more of them are middle-class users who like interesting life and grassroots users who love entertainment and sports. They had a certain amount of spending power and longed for a better life after the war. ”

"Hmm!"

Chen Jun listened slowly, responded speechlessly, and looked up at him, "What do you think of this achievement?" ”

"Very good!" Wilde put down the report, his tone trembled slightly, and he waved his arms and exclaimed: "This is almost the peak circulation of the previous newspaper, and we have achieved it in just a few days, and the data is stable at 280,000, which is the top level in the west." ”

"I believe that as long as we are given a year, our influence can expand to the whole United States, and it is not a problem to surpass million-level giants like the New York Times and the Los Angeles Times."

Of course, there is no problem, the original "Today's Rice Country" was founded less than two years ago, and it defeated giants such as the "New York Times" with color printing and entertainment style.

"It's just a matter of profitability, and it's easy to lead to a lot of accidents." He sighed.

"Isn't this also the mentality of many newspapers who want to see our jokes?"

Chen Jun sneered, he knew the psychology of major newspapers very well.

At present, the big newspapers dare not try to transform, and no manager dares to joke about his career, give up the original basic market, and make directional adjustments, after all, the big newspapers are not unprofitable.

However, small and medium-sized newspapers do not dare to play like this, dare to follow up and enter the market, and if they are not careful, the revenue problem will easily cause the newspaper to collapse.

Therefore, they are all watching the excitement, hoping that the capital chain of "Daily Headlines" will be broken, and sooner or later it will go bankrupt and return to the starting point.

It's a pity that Chen Jun is standing behind the Corleone family, and it is impossible for that kind of situation to occur.

"Don't worry about revenue, just start selecting ads normally!"

"Also, a year is too long, I don't have that much time, let's start the second step plan!"

"We can be a little more steady." Wilde's pupils shrank, he took a step forward, and said eagerly: "There are risks in this, and it will consume a lot of money, and there will be many problems." ”

The second step is to make everyone crazy in the first place, using a lottery-like form to buy newspapers to attract users, and once they meet the conditions, they can win the jackpot.

There are difficulties in this, the first legal level of risk, exceeding the standard is easy to be targeted.

The second point is even more ruthless, in the face of users in the United States, we must burn money to drain traffic, a large amount of burning, crazy burning!

"Don't those newspapers all want to see jokes? Then I'll play a more exciting one and see if they dare to come. ”

"You don't have to worry about all this, I'll take care of it!"

Seeing that he insisted, Wilde sighed and left the office.

Chen Jun also sighed in his heart, not that he didn't want to play steadily, but that time did not allow.

According to the information he received in the Corleone family, the godfather has broken down with the drug lord Soroso about drugs.

The Godfather does not allow the family to get involved in this property, and Sorozo and the five New York families behind him have a grudge and are bound to take action against the Godfather.

He had already reminded Luca of the undercover problem earlier, and asked the military advisor Tom Hagen to pay attention to the safety defense, whether it would be effective or not, but at the moment all he can do is to make achievements and make people pay attention to his words.

"Burning money?"

Chen Jun smiled slightly bitterly, he still has to burn money.

The interests are moving, and there is nothing more direct and effective marketing drainage model than burning money.

For example, in the early days, not all of them bought products to win the jackpot, sent houses and cars, and used the Internet to answer questions live on the Internet, which caused such a grand occasion for the whole people.

Since the Los Angeles Times were gloating, he didn't mind letting them feel the magic of money!

However, there are still considerable legal risks involved, and this will depend on the resources of the godfather to solve it.

Chen Jun called the phone.